Plus Collaboratives has designed The Great Migration Pop-Up Book in Singapore.
This project aims to show the world that print is not dead — not even in the face of digitalisation accelerated by the global pandemic.
"We designed The Great Migration to be a print swatch book that rekindled the spirit of print in print businesses and the graphic design/creative community." said designers Plus Collaboratives. "We brought the swatch book to life through a pop-up book and delivered a child-like joy to our target audience even in the confines of their home."
The Great Migration Pop-Up Book serves more than just a functional purpose, it has redefined a new way of interacting with swatches from home and reminded people why they love to print in the first place.
Designer: Plus Collaboratives
Project: The Great Migration Pop-Up Book