Aia Estudio has created an organic-feel space for a retailer in Brazil in contrast to its modern mall surroundings.
The project is located in a shopping mall in Leblon, a neighbourhood of Rio de Janeiro. The design was developed to reflect Haight's conceptual basis linked to natural landscapes and stands in contrast to its man-made setting.
A centralised pillar was utilised as a starting point for the organic, procedural and layered language created to represent Haight. The space surrounding the pillar, enhanced by curved lines and a neutral stone material palette, lends fluidity to the shopping experience in a manner that chimes with the brand's values and heightens the customer experience.
Designer: Aia Estudio
Project: Haight Clothing Store
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