Service Design Masterclass at Royal College of Art explores innovative techniques and strategies in how to improve consumer experience.

In an age where product-based value is insufficient to satisfy stakeholders, service design is a powerful discipline.

Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs across all sectors. It delivers better customer and client experiences, successful innovation and business value.

This introductory online masterclass will teach you the theory of service design and how to apply practical tools to your own working life.

Over four half-day sessions led by Dr Nicolás Rebolledo, you will gain new techniques and strategies to put into practice immediately.

This course is ideal for anyone interested in transforming their organisation through the application of service design, including executives wanting to deliver opportunities, senior managers looking to reframe and solve their issues, designers looking to learn new tools and strategies and entrepreneurs who want to deliver their ideas more effectively.

The Royal College of Art is the number one ranked university for art and design in the world.

A global pioneer in the teaching of MA-level service design, the college has successfully trained a new generation of practitioners who are delivering transformational ideas across business and government.

School: Royal College of Art
Course: Service Design Masterclass
Type: Short course
Location: Online
Course dates: 13 to 18 November 2025
Application deadline: 31 October 2025

Applications have now closed.

What will I learn during this course?

– Learn empathic understanding of users/customers
– Critical, creative and insightful thinking

What are the requirements?

– English at a conversational level and above the age of 21
– Basic understanding of human-centred design principles and design thinking
– Be comfortable with new digital tools

What facilities and resources are available?

– Live lectures
– Case studies
– Guided assessments
– Presentations
– Participants interact with the faculty and peers in breakout rooms in real time

What career prospects can I expect upon graduating?

– Access to global best practice in service design
– Apply service design in various contexts
– Return to your organisation with new techniques and strategies to put into practice, from improving service design management to incorporating user journey mapping more effectively
– Interact and network with peers from different backgrounds and functions
– Support and guidance during the sessions from top RCA Service Design MA student and recent graduate facilitators
– A certificate of online attendance

Who teaches this course?

– Dr Nicolás Rebolledo-Bustamante, strategic service designer and educator

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