International bathroom brands Villeroy & Boch and Ideal Standard, in collaboration with creative agency Studio Elastique, present Design Continuum, an immersive exhibition at Milan design week 2026.

Hosted in the brands' joint showroom, the installation experiments with light, projection, texture and scent to explore the evolution of bathroom design.

Across five interconnected installations, Design Continuum seeks to showcase the brands' approaches to materials, form and interaction, reflecting how bathrooms can extend beyond functionality to shape experiences and wellbeing.

Design Continuum – Villeroy & Boch Group takes place from 21 to 26 April 2026 at Foro Buonaparte 70, 20121 Milan, Italy.