Collaborative brand Hatenalabo showcases its entire catalogue of well-being products through an interactive exhibition during Milan design week 2026.

The brand is a 2022-founded joint project between Japanese design company H Concept and D-Lab, the corporate R&D organisation of Japan Tobacco.

The event marks the formal announcement of the partnership, aiming to present the brand's progress and encourage visitors to engage with its experimental devices.

What's Hatena? – Hatenalabo takes place from 21 to 26 of April 2026 at Corso Garibaldi 73, 20121 Milan, Italy.