Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike. More
Psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night. More
Movie: the base and sock lining of these lightweight football boots by Nike are made of castor beans, as explained in our next movie with the brand’s global creative director for the Olympics Martin Lotti ahead of this evening’s exclusive event at the Nike+ House of Innovation at Selfridges. More
Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation. More
Movie: Nike's global creative director for the Olympics Martin Lotti presents the Nike Zoom Superfly R4 sprinting shoe inspired by suspension bridges in this next movie filmed by Dezeen in anticipation of Thursday's exclusive event at the Nike+ House of Innovation. More
Movie: as part of the build-up to an exclusive event we're hosting at the Nike+ House of Innovation next week, we've filmed a series of movies with Nike's global creative director for the Olympics Martin Lotti about the brand's latest products. First up is an ultra-light speed-suit developed to move faster than skin. More
