Nestlé Chocolate Museum by Rojkind Arq.

| 43 comments

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Rojkind Arquitectos have completed their Nestlé Chocolate Museum in Mexico City.

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We need say no more, as the images and the following press release tell all:

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PROJECT_ NESTLÉ CHOCOLATE MUSEUM (phase 1)

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CONSTRUCTION_ 634 sq.meters
PROGRAM_ RECEPTION, AUDITORIUM, MUSEUM SHOP
CLIENT_ NESTLÉ
DESIGN YEAR_ January 2007
DATE OF COMPLETION_ march 2007

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CREDITS
ARCHITECTURAL PROJECT_ ROJKIND ARQUITECTOS [MICHEL ROJKIND]

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PROJECT TEAM_ AGUSTIN PEREYRA, MORITZ MELCHERT, JUAN CARLOS VIDALS, MAURICIO GARCIA-NORIEGA, PAULINA GOYCOOLEA, DANIEL DUSOSWA, MATTHEW LOHDEN.

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3D MASSING _ JUAN CARLOS VIDALS

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TRAQS_ LUIS ARAIZA, JESÚS GONZALES, AGUSTIN VILLEGAS.

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FACTOR EFICIENCIA_ FERMIN ESPINOSA, FRNASISCO ESPINOSA, CARLOS JU�?REZ, RICARDO BRITO, FRANCISCO VILLEDA, ANA ISABEL MORALES, VERÓNICA JAIMES

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STRUCTURAL ENGINEER_ MONCAD [JORGE CADENA]

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LIGHTING DESIGN_ NORIEGA ARQUITECTONICS ILUMINATORS [RICARDO NORIEGA], FERNANDO GONZ�?LES

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LANDSCAPE DESIGN_ AMBIENTE ARQUITECTOS Y ASOCIADOS, [FRITZ SIGG], ERICK FLORES

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CONSTRUCTION PICTURES_ GUIDO TORRES

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FINAL PICTURES_ © Paúl Rivera/archphoto.com

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NESTLE CHOCOLATE MUSEUM ( phase 1)

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While Nestlé’s chocolate Factory in Mexico City (located in Paseo Tollocan near Toluca) was in need of an inner pathway for visitors to witness the production of their favorite chocolates, a group of experts put together by rojkind arquitectos and Traqs suggested bigger plans for the company.

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Why not create the first chocolate museum in Mexico and have a 300-meter long façade along the motorway as the new image of the factory. So the first phase took shape and required a 634m2 space that could accommodate the main entrance for the children to have the most pleasant experience and to start the voyage into the chocolate factory as soon as they enter this playful yet striking space, the reception area, the theater that would serve as preparation for the Nestle experience, the store or museum shop, and the passage to the tunnel inside the old existing factory.

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Record time
An architectural experience. sensorial architecture, from the surprises, the twists and folds. An architectural challenge. As much the forms and the spaces they contain, like the times are taken to the limit. Foldings and record time: 2.5 months to finish….and that included design and construction!

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The complexities of architectural projects require a team effort and in this case we organized 3-8hr shifts in order to deliver the project in time.

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The concept: a playful folding shape that is evocative for kids, of an origami shaped bird, or maybe a spaceship, or could it be an “alebrije"? What might seem like a capricious form is the fruit of diligent design explorations and an intuition about what the place should express. The spectacular result is as firm as the faceted shapes which sustain it.

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  • http://www.beingobject.com Reamon Yu

    I love this design except the white floor…

  • ben

    wicked!!

  • KD

    Powerful & interesting project except the use of the fluorescent light and the old fashion handrail!!
    In general I love it and would like to know if possible the materials used in the project especially the flooring.

  • ant

    I guess they used sketchup to design it…

  • David

    Nicely executed, but why do architects automatically apply the “facette” style to every project they do ?. I mean an “origami shaped bird” doesn’t really have many semantic links or relevance to chocolate.

  • mamu

    definitely, i love it. it is completely new looking and special. but i just feel the design for the main entrance feels smaller and narrow.

  • JR

    It’s cool,but it looks like it should be the “Tron” Museum not a Nestlés Chocolate Museum.

  • rodger

    david, one reason is that most computer programs use a triangulated geometry at the base level to creat complex forms. its an architectural 3d default condition and an easy choice for form making if you want to make complex forms easy to build.

    a bold well executed project.

  • Alberto

    Great work, as usual, by the Rojkind team. Once again they do something radical yet fresh and beautifull.

    Great construction techniques too!

    /AV

  • Duke

    It´s an orgasm…………..

  • Vicky

    Great work!!! Congratulations for the project team!!!

  • fvale

    ArchiCAD is at the very core of the modeling of this project.
    Congrats to the Rojkind team, good work.

  • gabriel

    this is really well done! the entrance is great i think–is there a door, or does one just walk in? detailing looks great, the color is rad, and the big glazed room is sweet. i want to see the site…

  • payal

    definitely a great accomplishment….given the time frame in which it is executed.
    am personally not convinced about the lighting design and the white flooring.the handrails, however are a brilliant feature.

  • David

    Rodger, I understand the 3d modeling aspect, but I just feel that the use of the “facette” syle (trickled down from notably Grcic’s/Bouroullec’s work) is just trend/style related (no brainer) and not a true reflection on the project in hand ie: A chocolate museum

  • http://lalandedigitalpress.blogspot.com/ MATTHEW ROSE

    A very curious design for a chocolate museum. Would Willy Wonka be at home in this space?

  • http://www.bimania.blogspot.com Miguel Krippahl

    I would venture that the resulting faceted design has more to do with cladding material choice than software.

    This type of steel roofing only admits very limited curvatures, but on the other hand it is inexpensive, fast and easy to build.

    Considering the time frame of the whole project, (2.5 months!) my guess is that factor was paramount on the design choices, not eventual software limitations.

    Rojkind uses ArchiCAD, and from other of his designs we know he does not cringe from more complex surfaces.

  • Marcos and Paty

    We are very proud of you. Beautiful. Congratulations for the job well done.

  • mikken

    I say: meh. It’s a nice graphic exercise, but the big window destroys the composition. The exterior is implying some sort of fantastic things going on inside, but the interior is just dead white. What antiseptic white floors has got to do with chocolate i don’t know. It seems the museum part of the building relies solely on tv-screens. And since when was fast completion a hallmark of good design?
    I agree with Duke, its an orgasm: It’s over quick, and afterwards you feel kind of empty.

  • http://www.a10studio.net Mariano

    FVALE and JRIPPAHL, one thing is that they are sponsored by archicad, another is that they only use archicad, let me tell u this first was developed (in an earlier exploration of the same surfaces) by rhino, then done in maya and checked every face in top solid… is not as simple as it seems, specially if u weanna be precise on construction…but anyways, there will always be speculations of how an office work…

    felicidades Michel, quedo de poca madre!!

  • zach

    ha! an orgasm. i got that too.

  • fvale

    oh well, I’ll never know exactly what software was used in every fase of the design process etc. I do know they often use the software listed below:

    Final Cut Studio
    Archicad
    Vectorworks
    Autodesk AutoCAD
    Artlantis
    Adobe Director
    Adobe Flash
    Adobe Illustrator
    Adobe InDesign
    Adobe Photoshop
    Maxonform
    Autodesk Maya

    (source: http://www.apple.com/pro/profiles/rojkind/ )

  • http://www.dezeen.com Marcus

    Since everyone seems to be having fun discussing this one I’ve posted a series of diagrams showing how the project was put together. Enjoy!
    Marcus

  • http://www.coroflot.com/stephen_04 stephen

    Looks like it should be a Wonka museum. Where are the Oompa Loompas? — great looking building!!!!

  • annina

    it’s more howard hughes than willy wonka: too sterile, doesn’t remind me at all chocolate. for me chocolare is round, wrapping, hot, passionate…this origami shape, like a giant tube, reminds me also the industrial process: from the raw material entering from outside (that I identify with the entrance/stairs) to the display window in the shop (which is the big window at the end)
    anyway, excluding the missing link with chocolate, I like this building!
    Annina

  • Ravi

    Looks like trailer park trash..

  • y.h.

    Several of these comments suggest that the pleasure of experiencing this project is fleeting. While I don’t mean to call “foul” or object too much to the blog as a forum this kind of discussion, how can one judge the experience of this building based purely on photographs? Or are these comments based on first-hand physical experience over a period of time?

  • http://www.l-studio.cn Linke

    I think they have used Rhinoceros to model the surface.
    Their disign presentation is most likely made by Rhino.

  • eli

    i don’t want to comment on the “aesthetic” form as a single piece of architecture (having not in mind the function, it’s an interesting building), but my question is: does the form links with the function? a building should speak by its form? there’s no passion about it. like annina says, it doesn’t reminds chocolate at all, . we should be able to “smell” it, “taste” it… imagine the inside while we’re outside… i was trying to find an explanation for myself, and the only one was “it might “be” a chocolate box”… architecture should follow the trend, but we, as designers/architects should never forget what is it for. now i’m wondering how is it going to work as a museum, how is it going to be the spatial design……..

  • Janet

    I remind`s me of Willy Wonka and the chocolate factory… impressive, but is it functionell? Can`t imagine that it is, what materials is used?

  • Katty

    May I ask if this museum has opened or not. I would like to make a visit to it, do you know whom I should contact with?
    Thanks so much.

  • Alfonso

    You should contact Nestle in México City since I live here I tried to arrange a visit for my 3 little sons, but it was impossible the museum is open but only for school visits, they very kindly offer me to talk with my sons school and try to convince them to request a visit.

  • laurita

    BEAUTIFUL,ORIGINAL & CREATIVE…. WE ARE VERY PROUD OF OUR ARCHITECTS!!!!!

  • adrianta aziz

    i personally met rojkind on 5th july 2007 at Design Forum at Kuala Lumpur Convention Center, Malaysia. i admire his style. As an architect with the multiple skill designer (of course as rock star musician), i feel inspired and proud of him also to myself as an architect.
    The way he explained about his design process and the construction method, in a very short period construction, fast track activities, very very well impresive!!!
    rojkind, u already change people in the architecture profession to focus into reality of work. U ALREADY INSPIRED US………
    magnificent work….. !!!!!!

  • http://berniekeating.blogspot.com bernie

    They should…um…put some chocolate in there…..

  • Fermin

    Tan malo, como los solos de bateria cuando alex syntek !!!!!!! jajajjajajajja
    disculpen, peor aun que el diseno de la portada de los discos de alex syntek

  • http://www.myspace.com/taylor_fontenot Taylor Fontenot

    amazing
    where’s the chocolate?

  • arjaeboi

    very nice, been following the progress of this project and rojkind……!
    striking…. I also visited a building with the same character and some similarities on the approach especially on the interior except for the use of materials… The Yokohama International Port in Yokohama, Japan…. but I like the color of the outside, striking red….

    http://www.flickr.com/photos/arjaeboi/2108761418/in/set-72157602173003164/

    well done rojkind……..

  • Russ

    N-E-S-T-L-E-S: Nestle makes the very best….

    Beautiful architecture. Absolutely beautiful. I love the colors and contrasts. I love the geometry with the sharp angles and steep stairways. And the brilliant white paint is gorgeous! The white spindled neon lights are definitely an eye catcher. But where’s the chocolate kiss or the Hershey’s chocolate bar? This is a museum, right?

  • carlos

    this is a clear example of what we should be doing in mexican architectures, this gives us the opportunity of reforming our personal way of thinking and the chance to develop a new kind of architectures, which mainly follows the rule of form and function. congratulations for those responsibles of the creation and design of this wonderful mexican place.

  • Pierre Sinsua

    bright white entrance with black lines via railings is brilliant, best element of this work

  • http://www.glammy.blogspot.com Diana Coronado

    This is awesome as all the Michael Rojkind team work. I’m from Mexico & i’m glad he’s a pretigious architect around the world.
    I’m really excited to see what’s next on his productions.
    Congratulations to Rojkind Architects !! They’re so brilliant !!

  • Caroline Ely

    Wow…this is stimulating. Wonder if it smells of chocolate.