
Designer Ross McBride of Tokyo-based Normal presented a new collection of clocks and watches at 100% Design Tokyo last month.

The autumn range consists of a clock and a wristwatch, both available in various finishes.

Here’s some blurb from Normal:
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Normal Timepieces are designed by Ross McBride, and produced by Normal Y.K.
The Normal Timepieces brand was launched in July of 2006, with a retrospective exhibition of Ross McBride’s work at Cïbone in Tokyo, Japan.

Two years in the making, it was the culmination of Ross’ love of timepieces, and strong desire to create a self-produced brand that fully embodied his own sensibilities.

The initial product range included three watches: “Extra Normal”, and two limited edition pieces, “Time Zone”, and “Time = Money”.

In Autumn of 2007, the range was limited to just the Extra Normal design, and expanded upon with a variety of new materials, and surface treatments. Additionally, a new Extra Normal wall clock was introduced.




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Posted by Marcus Fairs




Maybe it’s time I begin wearing a watch again?
December 24th, 2007 at 11:20 pmI gotta be honest… I dig this!
December 25th, 2007 at 12:19 amThe style is nice, but wtf is “extra normal”??
December 25th, 2007 at 5:57 amIs super normal not enough?
nice watch….
December 25th, 2007 at 9:27 amit’s wonderful design.
December 25th, 2007 at 11:12 amwell.. normal is normal.
December 26th, 2007 at 2:10 pmsuper normal would be something simpler …
i guess what makes it ‘extra’ simple is just switching a new paradigm of simplicity which is a little abnormal normal..
get it ?
i dig the black.. a better contrast.
December 26th, 2007 at 2:13 pmblack is better, but simply and ingenious
December 26th, 2007 at 5:41 pmLet’s not think too much about the name. My company name is “Normal”, and the brand name is “Normal Timepieces”. The watch is intentionally minimal, and generic in form (normal), with an understated, but important twist (extra).
Also, apologies for the Normal Timepieces web site. It is in dire need of updating with the latest product, and distributor information. Working on that now. In the mean time, please feel free to direct any inquiries directly to me.
-Ross
December 27th, 2007 at 1:40 amI want one now!
December 27th, 2007 at 5:17 pmwell done Ross!
December 28th, 2007 at 9:38 pmWhen will this be released or sold to North America/Canada? I would love to purchase a clock.
December 28th, 2007 at 10:13 pmYou cant see the time clearly
December 29th, 2007 at 4:00 amNice one, normal, or not it has a famlier language with a twist that makes me want one. Whats next….
December 29th, 2007 at 3:07 pmNice
December 30th, 2007 at 4:11 pmVery hard to do an original watch, so well done Ross !
January 2nd, 2008 at 2:55 pmexcelent work
January 4th, 2008 at 1:26 pmsaludos desde Santiago de Chile.
I need the email to contact Normal Design, but i’m unable to go their website,is there anyone who can help me?
January 8th, 2008 at 2:44 amSimple and elegant.
January 8th, 2008 at 8:38 amFantastic watches. Have already ordered one for myself!
Serena,
January 8th, 2008 at 11:56 amE-mail contact is: info@normal.as
Thanks -g-~~~
January 9th, 2008 at 3:33 amI love watches of this type very much . They are simple and abstract.
January 13th, 2008 at 11:42 amFantastic 80’s retro style….
do you remember projects designed by the office Studio 80?
Luca
January 15th, 2008 at 2:16 pm80’s retro style?! Studio 80!!?
January 17th, 2008 at 3:49 amWhere I can buy It?
January 17th, 2008 at 3:05 pmWhen I can buy it in mainland China? Or how to order it
January 18th, 2008 at 3:04 pmNIFTY!!!
January 18th, 2008 at 7:00 pmI didn’t intend to be offensive when I wrote about “Fantastic ’80’s retro style”.
I personally love that incredible decade!
A lots of skill designers and architects worked creating fantastic stuffs during the ’80’s….
Shigeru Uchida (Studio 80) was (but still is) one of them. Take a look!
You will find the feeling I was talking about.
L
January 23rd, 2008 at 7:20 pmNo offense taken - just a little surprise. I like Shigeru Uchida.
January 25th, 2008 at 8:46 amI finally like so much your watches!
I’m trying to buy one of them in Italy or in the web; may you help me?
B.R.
Luca
February 12th, 2008 at 11:31 ambeautiful…well done.
February 16th, 2008 at 2:52 ami love twists…this is enough to inspire anyone!
amazing
March 27th, 2008 at 5:35 pmI want to be normal too.
April 23rd, 2008 at 3:16 pmVery nice Ross.
Hope you are well
Wow.. a negative invert type. .I love it..
May 2nd, 2008 at 10:58 am