December 24th, 2007

Designer Ross McBride of Tokyo-based Normal presented a new collection of clocks and watches at 100% Design Tokyo last month.

The autumn range consists of a clock and a wristwatch, both available in various finishes.

Here’s some blurb from Normal:

Normal Timepieces are designed by Ross McBride, and produced by Normal Y.K.

The Normal Timepieces brand was launched in July of 2006, with a retrospective exhibition of Ross McBride’s work at Cïbone in Tokyo, Japan.

Two years in the making, it was the culmination of Ross’ love of timepieces, and strong desire to create a self-produced brand that fully embodied his own sensibilities.

The initial product range included three watches: “Extra Normal”, and two limited edition pieces, “Time Zone”, and “Time = Money”.

In Autumn of 2007, the range was limited to just the Extra Normal design, and expanded upon with a variety of new materials, and surface treatments. Additionally, a new Extra Normal wall clock was introduced.



Posted by Marcus Fairs

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34 Responses to “Normal timepieces by Ross McBride”

  1. Musser Says:

    Maybe it’s time I begin wearing a watch again?

  2. Nuno Says:

    I gotta be honest… I dig this!

  3. yung Says:

    The style is nice, but wtf is “extra normal”??
    Is super normal not enough?

  4. jaguar Says:

    nice watch….

  5. sammy Says:

    it’s wonderful design.

  6. Razif Says:

    well.. normal is normal.
    super normal would be something simpler …
    i guess what makes it ‘extra’ simple is just switching a new paradigm of simplicity which is a little abnormal normal..
    get it ?

  7. Razif Says:

    i dig the black.. a better contrast.

  8. timqui Says:

    black is better, but simply and ingenious

  9. Ross McBride / Normal Says:

    Let’s not think too much about the name. My company name is “Normal”, and the brand name is “Normal Timepieces”. The watch is intentionally minimal, and generic in form (normal), with an understated, but important twist (extra).

    Also, apologies for the Normal Timepieces web site. It is in dire need of updating with the latest product, and distributor information. Working on that now. In the mean time, please feel free to direct any inquiries directly to me.

    -Ross

  10. K. Rimane Says:

    I want one now!

  11. tiffany Says:

    well done Ross!

  12. W Says:

    When will this be released or sold to North America/Canada? I would love to purchase a clock.

  13. bob splendid Says:

    You cant see the time clearly

  14. Ben Says:

    Nice one, normal, or not it has a famlier language with a twist that makes me want one. Whats next….

  15. Andrei Robu Says:

    Nice

  16. dave Says:

    Very hard to do an original watch, so well done Ross !

  17. pablo casals Says:

    excelent work
    saludos desde Santiago de Chile.

  18. Serena Says:

    I need the email to contact Normal Design, but i’m unable to go their website,is there anyone who can help me?

  19. James Says:

    Simple and elegant.

  20. -g- Says:

    Fantastic watches. Have already ordered one for myself!

    Serena,
    E-mail contact is: info@normal.as

  21. Serena Says:

    Thanks -g-~~~

  22. mani Says:

    I love watches of this type very much . They are simple and abstract.

  23. Luca Says:

    Fantastic 80’s retro style….
    do you remember projects designed by the office Studio 80?

    Luca

  24. Ross McBride / Normal Says:

    80’s retro style?! Studio 80!!?

  25. Justin Says:

    Where I can buy It?

  26. Victor Says:

    When I can buy it in mainland China? Or how to order it

  27. Michael Says:

    NIFTY!!!

  28. Luca Says:

    I didn’t intend to be offensive when I wrote about “Fantastic ’80’s retro style”.
    I personally love that incredible decade!
    A lots of skill designers and architects worked creating fantastic stuffs during the ’80’s….
    Shigeru Uchida (Studio 80) was (but still is) one of them. Take a look!
    You will find the feeling I was talking about.

    L

  29. Ross McBride / Normal Says:

    No offense taken - just a little surprise. I like Shigeru Uchida.

  30. Luca Says:

    I finally like so much your watches!
    I’m trying to buy one of them in Italy or in the web; may you help me?

    B.R.

    Luca

  31. rjustr Says:

    beautiful…well done.
    i love twists…this is enough to inspire anyone!

  32. pun Says:

    amazing

  33. Marlitt Says:

    I want to be normal too.
    Very nice Ross.
    Hope you are well

  34. Dariusz Says:

    Wow.. a negative invert type. .I love it..

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