Shade by Front

| 10 comments

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Milan 08: Swedish designers Front exhibited their Shade project at Spazio Rossana Orlandi during the Milan furniture fair, which ends today.

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The installation consisted of a room set containing white objects and furniture, which were decorated with black marks and hatching to enhance the sense of depth and shadow.

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Front claim the objects are "like materialized illustrations".

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SPAZIO ROSSANA ORLANDI
Via Matteo Bandello 14/16, 20123 Milan

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Update 29/04/08: here's a few more snapshots, provided by Spazio Rossana Orlandi:

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| 10 comments

Posted on Monday, April 21st, 2008 at 6:03 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • doh

    omg… I would not be able to live with that rug. It would bother the crap out of me… haha

    The table looks kind of cool, but I’m guessing it’s because it’s a far away pic.. :/ This series doesn’t really impress me too much.

  • Johanna

    ingenious as always with front

  • Will J

    Well done Front

    This has the quality and attention to detail of an 8 year old in a ‘decorate your own plate’ art class.
    What is next? The Front macaroni picture frame?

    Celebrity has become the most valuable commodity in design…..and this is very sad

  • Honggo

    these are the ‘ people’ calling art !

  • Mazza

    This is not design. It is an installation. The horse lamp as well as the pig table was cool. however when it comes to usable design I am still curious when/if it will really come from Front Design.

  • tiffany

    they can do better. seems the freshness of ideas is taken away by being in the spotlight

  • http://www.homerejuvenation.blogspot.com Stan

    The overall concept for the range is good.

  • Roger

    looks like a poor take on Joohee Lee’s Sketch chair, which was exhibited 2 years ago at milan.
    http://www.designboom.com/snapshots/milan06/wallpaper.html

  • http://www.homerejuvenation.blogspot.com Stan

    Come on roger, they’re totally 2 different concepts…

  • bla

    dont dig this. the rug’s ok .. but this concept seems a bit thin.. its almost the
    “uh oh… need something for milan space next week… lets hit these muji products with some marker!!”