April 21st, 2008

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Milan 08: Swedish designers Front exhibited their Shade project at Spazio Rossana Orlandi during the Milan furniture fair, which ends today.

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The installation consisted of a room set containing white objects and furniture, which were decorated with black marks and hatching to enhance the sense of depth and shadow.

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Front claim the objects are “like materialized illustrations”.

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SPAZIO ROSSANA ORLANDI
Via Matteo Bandello 14/16, 20123 Milan

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Update 29/04/08:  here’s a few more snapshots, provided by Spazio Rossana Orlandi:

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Posted by Rose Etherington

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10 Responses to “Shade by Front”

  1. doh Says:

    omg… I would not be able to live with that rug. It would bother the crap out of me… haha

    The table looks kind of cool, but I’m guessing it’s because it’s a far away pic.. :/ This series doesn’t really impress me too much.

  2. Johanna Says:

    ingenious as always with front

  3. Will J Says:

    Well done Front

    This has the quality and attention to detail of an 8 year old in a ‘decorate your own plate’ art class.
    What is next? The Front macaroni picture frame?

    Celebrity has become the most valuable commodity in design…..and this is very sad

  4. Honggo Says:

    these are the ‘ people’ calling art !

  5. Mazza Says:

    This is not design. It is an installation. The horse lamp as well as the pig table was cool. however when it comes to usable design I am still curious when/if it will really come from Front Design.

  6. tiffany Says:

    they can do better. seems the freshness of ideas is taken away by being in the spotlight

  7. Stan Says:

    The overall concept for the range is good.

  8. Roger Says:

    looks like a poor take on Joohee Lee’s Sketch chair, which was exhibited 2 years ago at milan.
    http://www.designboom.com/snapshots/milan06/wallpaper.html

  9. Stan Says:

    Come on roger, they’re totally 2 different concepts…

  10. bla Says:

    dont dig this. the rug’s ok .. but this concept seems a bit thin.. its almost the
    “uh oh… need something for milan space next week… lets hit these muji products with some marker!!”

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