Jet Set by Jaime Hayón



Milan 08: here are photos of Jaime Hayón's Jet Set installation for Bisazza at Superstudio Più in Milan's Zona Tortona last month.


See our previous story for more images and information from Bisazza.


Here's some text from Hayón:


I loved the idea of having the opportunity to create a humorous and more sophisticated version of such a serious and functional object: a plane.


The piece has a very charming integrated shape using crystal for the cabin and leather in the wings. With colorful weapons and love symbols this is a fun plane, set in the hangar of glamour. It is made of fiber and silver mosaic, which gives a luxurious and surreal effect to the object.


Black and white lines in the floor in Bisazza glass tiles create speed and movement. Reminiscing an old Hollywood scene, a very theatrical installation atmosphere will be created by the spotlights. A circular couch is the central element of the plane's body.

I can imagine this object flying out a couple of lovers drinking champagne to deliver energy and good vibes across their journey. Jet set is a living room plane; an art object in a fantasy installation that shows the potential use of the Bisazza materials.

Posted on Sunday May 4th 2008 at 8:32 am by . Copyright policy | Comments policy

  • Zenza

    well… Whatever!

    Hayon is getting pretty overated :(

  • jed

    i can;t believe the money and resources wasted on mocking up this piece of idiocy.

  • L Campbell


  • zuy

    Wanders did an auto , hayon a plane…next year who will design a satellite ?

  • Zenza

    Zuy… I am! :)

  • bong holder

    maybe a tug boat from someone next year?

  • fran

    insisto en que no entiendo estos procesos de diseño, me parece la cosas mas banal, vacía y demás que podría ofrecerse. No entiendo como gente se presta para financiar estos productos

  • Jill

    Whatever it cost, it was probaly a similar investment of a full-page add in a major publication.
    I think it is a fantastic object that truly captures Jaime Hayons imagaination, congradulations on your sucess JH!!

  • yoyo

    what’s the point?

  • Billy

    Lets see what he does for HK in October

  • Mary shepherd

    what is he doing in hong kong ?

  • sufin

    Jaime Hamon …

  • Chris

    I feel a little wave of anger that I have been robbed of the 30 sec of my life it took to look at this pile of steaming self indulgence. The Plane doesn’t even have any aesthetic merit – looks like the work of a 12 yr old.

    Maybe for his next piece he will contribute something of value to the design community. And for anyone that responds to this with a ” At least it makes you think. . ..” or “It challenges perceptions. . .” comment – you are wrong. The only thing it challenges are limits and boundries of what people are willing to accept as good design. Its all getting a bit Turner Prize for me.

    There lunchtime rant over.

  • cedric

    no chris. the turner price entries are inteligent.

  • more rhetorical waste time…. no wonder design is cornered into a petty subject….. yes I know we live in a democracy, and we all have the right to provoke…etc. but really this is pure self -referential rubbish…

  • amonwalls

    I like it, have you ever seen some of the instillations at art biennials and biennale’s ? Some of that stuff looks like giant stool samples and pipe cleaners.