Greenpix media wall by Simone Giostra
& Partners



Architects Simone Giostra & Partners have designed the carbon-neutral Greenpix media wall which will surround the Xicui Entertainment Complex in Beijing, China.


The glass curtain wall contains photovoltaic systems which collect solar energy during the day and use it to power an LED display at night. The building is due to open to the public in June this year.


Greenpix will be Beijing's first venue dedicated to digital media artwork.


More images to come soon but for now here's some information from architects Simone Giostre & Partners:



Simone Giostra & Partners Architects have designed the GreenPix - Zero Energy Media Wall - a groundbreaking project applying sustainable and digital media technology to the curtain wall of Xicui Entertainment Complex in Beijing, near the site of the 2008 Olympics.


Featuring the largest color LED display worldwide and the first photovoltaic system integrated into a glass curtain wall in China, GreenPix transforms the building envelop into a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day’s climatic cycle. Arup provided engineering services for the project.


“The Media Wall will provide the city of Beijing with its first venue dedicated to digital media art, while offering the most radical example of sustainable technology applied to an entire building’s envelope to date”, said Simone Giostra. The building will open to the public in June 2008, with a specially commissioned program of video installations and live performances by artists including: Xu Wenkai, Michael Bell Smith, Takeshi Murata, Shih Chieh Huang, Feng Mengbo and Varvara Shavrova.

Greenpix behaves like an organic system, absorbing solar energy during the day and then generating light from the same power that evening. The project promotes the uncompromised integration of sustainable technology in new Chinese architecture, responding to the aggressive and unregulated economic development currently undertaken by the industry, often at the expense of the environment.

With the support of leading German manufacturers Schueco and SunWays, Giostra and Arup developed a new technology for laminating photovoltaic cells in a glass curtain wall and oversaw the production of the first glass solar panels by Chinese manufacturer SunTech. The polycrystalline photovoltaic cells are laminated within the glass of the curtain wall and placed with changing density on the entire building’s skin. The density pattern increases building’s performance, allowing natural light when required by interior program, while reducing heat gain and transforming excessive solar radiation into energy for the media wall.

Content architecture: a new medium
GreenPix is a large-scale display comprising of 2,292 color (RGB) LED’s light points comparable to a 24,000 sq. ft. (2.200 m2) monitor screen for dynamic content display. The very large scale and the characteristic low resolution of the screen enhances the abstract visual qualities of the medium, providing an art-specific communication form in contrast to commercial applications of high resolution screens in conventional media façades.

Xicui’s opaque box-like commercial building gains the ability of communicating with its urban environs through a new kind of digital transparency. Its “intelligent skin” interacts with the building interiors and the outer public spaces using embedded, custom-designed software, transforming the building façade into a responsive environment for entertainment and public engagement.

The full integration of media/information technology with architecture in an urban context represents a new kind of communication surface devoted to unprecedented forms of art, while projecting information about the behavior and activity of the building to a wide range of distances and engaging a vast audience within the city of Beijing. The innovative use of technology and experimental approach to communication and social interaction defines new standards in the context of urban interventions worldwide, raising global interest in the integration of digital technology with architecture and reinforcing the reputation of Beijing as a centre for innovation and urban renewal.

The first digital public art space in the heart of Beijing
GreenPix results from the ambitious collaborative talent of architects, engineers, programmers, artists and curators. The unprecedented immense scale of the display and intensity of the light will allow a generation of young artists, both local and international, to create site specific and socially relevant projects.

The new-generation showcase is a highly visible venue, both within the Beijing metropolis and internationally, and a powerful platform to display the work of emerging artists. Its high visibility will be conducive to interactive projects and artistic dialogue within and beyond China's borders. A compelling program of videos, installations and performances will be organized by a diverse team of independent curators, art institutions, galleries, media schools, corporations, collectors and benefactors, all lead by curator and producer Luisa Gui.

Project: GreenPix - Zero Energy Media Wall
Location: Xicui Road, Beijing, China
Opening: June, 2008
Client: Mr. Zhang Yongduo, Jingya Corporation
Architect: Simone Giostra & Partners Architects
Lighting Designer and Façade Engineers: Arup
Solar technology R&D: Schuco International KG, Sunways AG
Solar panel manufacturer: Suntech China
LED Manufacturer: Thorn China

Posted on Wednesday May 7th 2008 at 1:54 pm by . Copyright policy | Comments policy

  • Looks great! Any movies?

  • quinton

    As a gay member of the architecture industry, this really pleases me because of the use of the rainbow colours within the wall and the fact that it introduces a light and bright feel to the building… very impressed

  • Silicone. Polypropylene, Polyurethane Resin. So many posts, so much plastic. I dunno, it seems like I should just go to Inhabitat, because these are making me ill.

  • 60403020


    perhaps the gayest comment i have ever read. i really hope that it was sarcasm, but fear it wasn’t.

  • XXXL

    Who needs architects anyway, let us make gay envelopes…

  • James

    How much did that cost?!

  • sayerazif

    for goodness sake. we’re talking about a wall here.
    and don’t give me that media crap. it ain’t MIT !

  • yoyo

    ..nice gaylding. Beautiful gaychitecture

  • fun, but is it interesting? Just a giant screen. I’m sure it will impress many people that look up! traffic accidents? Will this promote advertisement – light pollution? I’d love to see this applied to a curved, perhaps complex surface.

    Neat I have to say.

  • james

    yay gay envelopes!

  • MZ

    Amazing. Technical masterpiece. Cutting edge technology. Innovative engineering. I am impressed.
    I am just asking quietly: but isn´t it just for show? How much did it cost?

  • leandro locsin

    Beautiful wall…… infront of a parking lot. oh man!

  • Peter Gao

    The visual effect is amazing, althought the idea isn’t new. It is always different level of achievement when you build it. Ironically I found the name on the wall in Chinese means Hotel or Restaurant. Not sure if it is going to be media art centre as the article described. It’s always superficial surface in China, which is also the present design culture we take for granted.

  • mik

    yet another project that doesn’t scratch the surface, pun intended! wonderful try at a cheap shot PR stunts throwing in keywords like sustainable, new, high tech blah blah. probably a cheap rip off of some college student work somewhere on the east coast!