The new design is 50% smaller than the original Jawbone and is operated by 'invisible buttons' on the touch-sensitive outer surface.
“The Jawbone strategy we set-out to follow three years ago has proven that products that live on our face need to be designed differently than typical technology wares;" explains Béhar.
"We regard them as personal accessories or even jewelery, and, as such, believe they need to be a complete departure from the gadgetry of the mobile and headset industry."
The Jawbone is available in black, gold and silver with optional leather ear loops.
Here's some more information from Fuseproject:
THE NEW JAWBONE IS THE NEXT STEP IN THE INTEGRATION OF BEST IN CLASS NOISE SUPPRESSION SCIENCE WITH PERSONAL DESIGN THAT IS BOTH HUMANISTIC AND MINIMAL.
In this new tradition of bringing together beauty and science, the new Jawbone is a miracle of miniaturization and 50% smaller than the original award-winning Jawbone. Every effort has been made to contain best in class noise suppression technology in the most unassuming, yet richly detailed product.
ABOUT THE DESIGN
“If it is not beautiful, it does not belong on your face,” claims Yves Behar, chief designer.
The unique design of jawbone proposes several revolutionary and first to market ideas:
NO VISIBLE BUTTONS The “invisible button” policy at Jawbone accomplishes a clutter-free look. Touch-surface technology allows the user to operate switches by lightly pressing the outside shield.
PREMIUM MATERIALS Constructed with ultrasmooth medical-grade plastic, the new Jawbone also comes with optional fine leather earloops.
THE EXPERIENCE Comprised of an outer shield and inner surface, the new Jawbone experience is two-fold. The outer shield, curved and rectilinear to follow the face, is lightly textured in a soundreflective progressive relief, a three-dimensional texture visually representative of noise abatement surfaces. This unique surface becomes animated as light creates highlights and shadows when worn. The inner surface, the one touching the face and creating contact with the Voice Activity Sensor, is gently curved to be ergonomic and comfortable on the skin.
THE SCIENCE The humanistic science behind Jawbone is reflected through a design approach that brings a non-intrusive, visually minimal, yet very personal statement to our customers. Jawbone is the only Bluetooth® headset with a Voice Activity Sensor that touches the skin of the wearer. It feels the speech of the user and distinguishes the human voice from background noise, effectively removing ambient noise from the conversation.
THE PARTNERSHIP The new Jawbone is a landmark product in the partnership between Jawbone founders Hosain Rahman and Alex Asseilly, and Yves Behar and his team at fuseproject, whose design-driven approach applies to every part of the Jawbone brand experience — from product and packaging to in-store and online experiences.
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