Pizza Perez by Francesco Moncada

| 27 comments

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Italian architect Francesco Moncada has designed the interior of a pizza restaurant in Syracuse, Italy, using materials normally associated with construction sites.

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A fibreglass wall divides the restaurant in two, accommodating take-away and eat-in customers.

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The wall is used to store and display ingredients as well as customer's coats and bags.

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The graphics, by Point Supreme, represent possible combinations of pizza ingredients.

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Photographs by Alberto Moncada.

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Here's some more information from Moncada:

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The restaurant is lodged in the ground floor of a 70's building, in the business district of the city, beside the Archimedes' tomb in Syracuse (Italy).

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The budget was really low so the client accepted to use very cheap materials, normally used in construction sites, and cover the surfaces of the bathroom with waterproof painting. Ceiling and warehouse-wall are covered by fiberglass, usually used in garage’s canopy, and bar is made just assembling metal painted boxes, that allow to hold the steel shelf. The pavement and kitchen-wall were covered by plywood, used in shipyards, and supported by a metal structure.

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The space is divided in half by a fiberglass wall. On one side is the fast-food area, where people can drink a beer while waiting for take-away orders to eat at home. On the other side is the slow-food area where you can sit to take your time eating pizzas and drinking wine.

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The fiberglass wall, totally opened from any side and transparent, is used as an informal display for wine, ingredients and tools used by the restaurant, and as a wardrobe for the client’s coats and bags. In the upside the grid-band hide the speakers for the music and the air conditioning.

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The design emphasizes the social aspects of meeting for dining. Usually tables and chairs allow customers to sit in closed groups, while interaction between groups is not facilitated. So we decided to minimize the volume occupied by 1 single module/table (a cube 70x70x70 cm) and the distance between modules, so people have to share the same table.

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The main room is illuminated by circular and linear standard neon used in garages. The main windows are totally opened, allowing customers to use the terrace as an extension of the restaurantin the summer.

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The graphics (by Point Supreme, Athens ) complement the simplicity of the space; they express and celebrate the variety and richness of taste in the food served. All the ingredients used are mapped and symbolized by colors and codes. Their combinations result in the different pizzas. A very precise and scientific looking matrix, with these ingredients, covers the wall in the seating area. The pizzas are exhibited and arranged according to the season of the year. It offers an abstract overview of all the possibilities of choice.

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On the wall next to the entrance appears a real size zebra. The zebra is simply the other side of the scientific information; It is colorless, simple in its appearance and it refuses to suggest an explanation. It is simply standing there beautiful, mysterious, surreal and inspiring thoughts and discussions between the customers waiting for a table or some take-away food.

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Architect: Francesco Moncada
Collaborators: Marco Pizzo, Carmelo Zappulla
Graphics: Point Supreme , Konstantinos Pantazis and Marianna Rentzou
Photos: Alberto Moncada
Area: 90 m2
Budget: 90.000 euros
Date: March 2008
Client: Vincenzo Perez
Location: Syracuse, Italy

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| 27 comments

Posted on Thursday, June 12th, 2008 at 6:17 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • edward

    Really nice work. I love to see ordinary materials used in such a clever way,

    imparting a casual atmosphere but a strong design sense as well.

    • robert

      Lost my appetite.

  • James

    the ingredient map looks like a lot of fun! (especially for diners short of a conversation hehe)

  • http://deco-design.biz Jo Yana | Blog Déco-Design

    So beautiful !!!

  • headplow

    Some of the smallest budgets lead to the most creative solutions. The space appears to be working but how’s the pizza?

  • jay

    ..with a low bdget as well..nice work

  • zuy

    great graphic work i thought before reding it was….

  • Murhaf

    the colors r harmonious , the black and white concept,and the materials r wonderful

  • unpopular

    apart from the design merits that others have mentioned before, there are some quite glaring failures. in general the atmosphere seems quite insipid and i assume this is due to the ill considered lighting. the use of fluorescent lighting seems to fit the concept of using ordinary technology well, but in my opinion it doesn’t create a good environment to eat in. feels more like a 7/11 and i’m sure the food will look like the 2 day old pies and beef jerky they have there in those glass cabinets…
    the loo actually seems to have a more pleasant eating environment than the restaurant itself.

  • aldo

    dalle foto sembra un po freddino, soprattutto i toni dell’illuminazione.
    Non cerchi l’intimità nella relazione con la strada, mettere la gente in vetrina non mi sembra il top.

    Per il resto, materiali e tutto va benissimo!

    besos

  • jet

    restaurants should never be of a white concept

  • Tracy

    no comment! overall just a normal restaurant design in a very clean & careful way.

  • popular

    Great work! Very beautiful and fun!
    Different from the dark, small, old, pink, yellow, red and “you don’t know what happens in the kitchen” places in the city.
    The pizza is fantastic and also the finger food that they serve at lunch (no beef is served!)!
    An unique place and a reference in the city where young people go but I must say that I also saw some business lunches!! Is really an elegant place where the big windows, the clean and peaceful environment allows you to breathe (not an usual thing in sicily!).
    Must return! Congratulations!

  • sterella

    GREAT resoult! spetially for the service wall! I doubt about the lightening, maybe it’s too.. laboratory like, but it has its interest also.
    About the authors, it’s a shame some names are lacking.
    Anyhow, like the resoult very much! Congratulations!

  • zuy

    why not white concept?

  • Doctor Subtilis

    As far as (some) formal features are concerned, the general conception is fine, part of the furniture is ok (if one doesn’t mind the colours, especially the Shining-red lavatory), tools and crockery showcased ok… generally speaking, it smells a sort of minimalist and constructivist…. except I’ve been told the (general) project has been PLAGIARIZED and, ultimately, STOLEN! ahaha!

    Hail to the (architectural) thieves!

  • Doctor Invincibilis

    Awful! Uncomfortable, gloomy, bleak atmosphere, which could only make me feel melancholy and uneased. Definitely, not a place where you could ever possibly enjoy a pizza.

  • chiara

    I’ve been there and “definetely” eaten pizza, too. Nice night and friendly atmosphere, because some friends were there. (People first, architecture follows.) Pleased to find some others here in the forum guessing about things (including pizza’s taste) known only by photos. How smart you are! And congratulations for your English skills surprisingly improving though living in Spain.
    Ciao Carmelo and best regards to all your ‘nothing personal’ remarking team.
    See you soon for a pizza!

  • edward

    Don’t sweat the trolls chiara, they come with the territory.

  • luca

    Bel progetto! Bravo francesco, belin!

  • renderman

    it’s a smart project cause it relates with an italian atmosphere to eat a pizza in a “real” and honest place (have you been in napoli? than you know what i mean) and also try to merge all this with the actual sleek bi-dimensional world of architecture. context is something to understand sometimes..

  • lucy g.

    Friedrich Nietzsche said, “I never attack persons, but only ideas, and only after they have become successful.”
    In this way Lebbeus Wood starts his post about CRITICIMS in his own blog.
    The LW post is very interesting for all those architects who don’t understand that to criticize our colleagues is important and really useful when it shows how to go ahead in a better or a different way.

    For those who won’t read the LW post I’d like to report his conclusion:

    ‘’There are ways of criticizing that are harsh, brutal, and destructive. These are, needless to say, counterproductive. But also there are ways to criticize that are honest and direct, but emphasize what is valuable in a given work, leaving what is not to simply fall away. Einstein’s critique of the “aether’ concept in his first Relativity theory was in simply not mentioning it at all. Thereafter, no one else did either. Generally, criticism should show the way forward’’.

    Long life to critics! (Only the clever ones…)

  • oujaz

    beautiful design but the lights gives it a cold atmosphere . its too bright you have the impression that you are being watched .

  • http://www.archic.co.uk french dave

    bloody hell, who wants to go and eat there?

  • Beatriz

    Bravo, Francesco!! An excellent work! Do you remember me? We lived together in Pamplona, we shared a flat.
    Congratulations!

  • Mr Pizza

    This project makes me sad.

    why so many comments for a mediocre, no sense, bad executed project like this? Perhaps the architect has promised some free pizza for a positive comment? Someone even mentions Nietzsche!!!

    What about the concept? and the brand? It could be a pharmacy, as well as a factory or a condoms shop !

    This architect should study a little bit harder the last 20 years and the failures back then.

  • lhc

    i personally think that the honesty of food and taste, without artificial flavouring is what the designers trying to imply in the interior. And also, i think they wanna make the customers feel just right, definitely not to make them too comfortable. The idea is that if the customers are too comfortable, they would sit there all day. Looking back at the plan, there are only few seats. The interior design actually makes the customers feels like to eat (from the luring of the wallpaper of ingredients ) and go straight back home after eating.