Pluk by Tjep.



Dutch designers Tjep. created the identity and interior of Pluk, a shop serving healthy take-away food in Haarlem, the Netherlands.


The counters are filled with fake vegetables arranged according to colour.


More stories about Tjep. on Dezeen:

Restaurant Praq
ROC Apeldoorn reception area

Waater bottle
ROC Apeldoorn interior


Here's some more information from Tjep.:



Good food is great fun! Pluk is a contemporary take-away formula with as main products: fresh juices, yogurt shakes and special tossed salads that customers can compose themselves.


The essence of the formula is to enjoy good food. The emphasis on health is implicit. Pluk says: if you are consuming the healthy things 99% of the times, you can indulge yourselves with 1% of wiped cream. Pluk offers the 99% and the 1% next to each other, on top of each other or mixed with each other.


The interior tries to reflect this juxtaposition of healthy and fun. For some reason healthy wants to look boring but we just said no!

The counters contain fruits and vegetables in three color groups. They are actually fake, but because of the way we integrated a special gradient effect the whole counter becomes simply delicious. It took us months to develop the exact right color, gradient and fruit/vegetable combination to get this result: people who enter Pluk are overwhelmed and just cant resist ordering one of the wonderful specialities specially prepared by A嵐 and Zeger. These new friends came to us last year and asked us to help them out with their dream.

Tjep. was responsible for the identity, naming and interior design of Pluk. Anyway if you are in Haarlem in the Netherlands check it out!

Project Team:
A嵐 & Zeger, Frank Tjepkema, Janneke Hooymans, Tina Stieger, Leonie Janssen, Bertrand Gravier, Camille Cortet. Special thanks to Iris.

Posted on Thursday June 26th 2008 at 3:20 pm by . Copyright policy | Comments policy

  • K. Rimane


  • shima

    funny& delici0us place

  • Trendy graphic design elements again creeping into the design of interior spaces – raw and fresh.

  • J

    Simple and sympathetic. Especially the extrusions of the food are nice.

  • Roel

    For some reason I find the combination of a shop that offers healthy food with a design that uses fake fruit and vegetables a strange one.

    Furthermore is boring the word I was looking for.

  • edward

    Excellent design, reinforcing the nature of the foods offered. I wonder about using the same laminate on the floor as the tables though.

  • great graphics and a fresh look – makes me wanta go make a salad

  • Absolutely fun! Great atmosphere I’m sure. One of a kind! Very nice and using fake fruit is fine. There wouldn’t be a way to change up real fruit every few days now would there :)


  • dj


  • jona

    fantastic design, great food.. love it..

  • Michael

    does anyone know the restaurant’s WEBSITE????

    I’d like to get a hold of the menu………….and see what they are offering. Seems like a very interesting concept. More and more people are looking for a healthy alternative when it comes to fast food.

  • Viktor Mari

    i love it. very different

  • wonderful design and great location,fsunny healthy foods,i wish aida,zeger,tsep and the whole team a mega sucess,let it be the first in the row of many to come in different cities around the world..innovative,inspiring!!!!!

  • colourful and makes me smile