Dutch designers Tjep. created the identity and interior of Pluk, a shop serving healthy take-away food in Haarlem, the Netherlands.
The counters are filled with fake vegetables arranged according to colour.
More stories about Tjep. on Dezeen:
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Here’s some more information from Tjep.:
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Pluk
Good food is great fun! Pluk is a contemporary take-away formula with as main products: fresh juices, yogurt shakes and special tossed salads that customers can compose themselves.
The essence of the formula is to enjoy good food. The emphasis on health is implicit. Pluk says: if you are consuming the healthy things 99% of the times, you can indulge yourselves with 1% of wiped cream. Pluk offers the 99% and the 1% next to each other, on top of each other or mixed with each other.
The interior tries to reflect this juxtaposition of healthy and fun. For some reason healthy wants to look boring but we just said no!
The counters contain fruits and vegetables in three color groups. They are actually fake, but because of the way we integrated a special gradient effect the whole counter becomes simply delicious. It took us months to develop the exact right color, gradient and fruit/vegetable combination to get this result: people who enter Pluk are overwhelmed and just cant resist ordering one of the wonderful specialities specially prepared by A嵐 and Zeger. These new friends came to us last year and asked us to help them out with their dream.
Tjep. was responsible for the identity, naming and interior design of Pluk. Anyway if you are in Haarlem in the Netherlands check it out!
Project Team:
A嵐 & Zeger, Frank Tjepkema, Janneke Hooymans, Tina Stieger, Leonie Janssen, Bertrand Gravier, Camille Cortet. Special thanks to Iris.
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Posted by Rose Etherington
June 26th, 2008 at 3:35 pm
cute!
June 26th, 2008 at 4:45 pm
funny& delici0us place
June 26th, 2008 at 6:05 pm
Trendy graphic design elements again creeping into the design of interior spaces - raw and fresh.
June 26th, 2008 at 6:07 pm
Simple and sympathetic. Especially the extrusions of the food are nice.
June 26th, 2008 at 7:45 pm
For some reason I find the combination of a shop that offers healthy food with a design that uses fake fruit and vegetables a strange one.
Furthermore is boring the word I was looking for.
June 26th, 2008 at 8:22 pm
Excellent design, reinforcing the nature of the foods offered. I wonder about using the same laminate on the floor as the tables though.
June 26th, 2008 at 9:09 pm
great graphics and a fresh look - makes me wanta go make a salad
June 27th, 2008 at 9:00 am
Absolutely fun! Great atmosphere I’m sure. One of a kind! Very nice and using fake fruit is fine. There wouldn’t be a way to change up real fruit every few days now would there
Cheers
June 27th, 2008 at 8:16 pm
delight
June 28th, 2008 at 6:40 am
fantastic design, great food.. love it..
June 30th, 2008 at 2:21 pm
does anyone know the restaurant’s WEBSITE????
I’d like to get a hold of the menu………….and see what they are offering. Seems like a very interesting concept. More and more people are looking for a healthy alternative when it comes to fast food.
July 2nd, 2008 at 2:51 am
i love it. very different
July 8th, 2008 at 6:31 am
wonderful design and great location,fsunny healthy foods,i wish aida,zeger,tsep and the whole team a mega sucess,let it be the first in the row of many to come in different cities around the world..innovative,inspiring!!!!!
September 16th, 2008 at 5:16 pm
colourful and makes me smile