WOOD by Ten



Design collective Ten will present a collection of sustainable, wooden products at 100% Design in London next week.


The collection includes a framed bird-feeder by Nina Tolstrup (above), a table lamp by Tomoko Azumi and a candlestick by Stephen Bretland (below).


Led by Chris Jackson, Ten is a group of designers who collaborate each year to present sustainable projects at 100% Design.


Sam Johnson's dumper-truck toy (top) incorporates a standard plastic box, which remains useful once the toy has been out-grown, while Gitta Gschwendtner combines a toy car and door-wedge (below).


The products will be available from retailer twentytwentyone. Below: desk tidy by Chris Jackson.


The following information is from Ten:


Crafts Council working with TEN to present WOOD at 100% Design

The Crafts Council in collaboration with TEN and twentytwentyone present WOOD: an exhibition launching at 100% Design from 18-21 September 2008 at Earls Court, London.

TEN returns to 100% Design for a third successive year with WOOD, a new project on sustainable and ethical design. TEN has worked with design retailer twentytwentyone to produce a range of sustainable wooden products for the home or garden.


Following its showing at 100% Design, the Crafts Council is supporting a national tour of the exhibition, enabling more people to see how sustainable design can still be beautiful. Above and below: door wedges and coat hooks by Carl Clerkin.


TEN is a group of ten designers who are united through the shared vision of Chris Jackson. They collaborate once a year to create products that reflect the TEN ethos; that is, to take a responsible approach to design that offers a timely antidote to society’s high levels of consumption and throw-away culture. TEN is:

  • Tomoko Azumi
  • Stephen Bretland
  • Carl Clerkin
  • Gitta Gschwendtner
  • Chris Jackson
  • Sam Johnson
  • Michael Marriott
  • Hector Serrano
  • Onkar Singh Kular
  • Nina Tolstrup


In 2008 TEN wanted to produce something real, affordable and accessible in order to move their vision from a conceptual framework, as shown in 10 TEN X in 2006 and TEN AGAIN in 2007, to reality. The result is WOOD. Below: hook by Michael Marriott


Nina Tolstrup has created a 'frame' bird feeder that responds to the rarity of spotting the wildlife with which we co-exist in urban areas. The idea for the bird feeder was to create a product which encourages interaction and serves to capture a fleeting moment by framing it. Below: door hanger by Hector Serrano.


Sam Johnson’s toy dumper truck uses a standard plastic racking box as its container on the back, meaning that the colour can be changed and it also continues to have a life once the toy has been outgrown.

Gitta Gschwendtner created a toy to be enjoyed by adults and children in order to give the product a greater life span. The car playfully hints at having ended up wedged underneath a door accidentally, telling a story beyond pure function.

TEN’s first project, 10 TEN X, in 2006, illustrated their view on the subject of sustainability within London. Working within 10km radius of their studio, with a budget of ten pounds, twentytwentyone said of the resulting products, “creative concepts, responsible perspectives and a tremendous dose of humanity”. 10 TEN X won a Blueprint/100% Design awards for ‘Best Contribution’. TEN’s second project, TEN AGAIN, in 2007, continued with the theme of sustainability.

Posted on Friday September 12th 2008 at 8:55 am by . Copyright policy | Comments policy

  • One

    I love oscillating betwen diversty in this site. Not sure if this was an advantage for ten to be placed in between the two future images.

  • Jo

    Shame… I liked what they had to say in their last two exhibitions. I think their idea of what is ‘real’ lets this project down. It seems to imply something is not real unless you can buy it in a shop. Deep, deep design brainwashing we all suffer from. Their last 2 exhibitions were thoughtful and stimulating, if ‘unreal’. They may have actually encouraged people to think about how they consume and use objects more effectively even as mere one-offs . Now they have produced a series of knick knacks. In the end, commercial ‘reality’ always seduces designers to operate solely on its terms. Why design another light, another door wedge, another toy, another key holder…? What are these products offering us? They are likely to be bought as presents and later discarded. We need more impossible but modest dreams, more resistance to market forces, more examples of how things could be. Are we ever to be anything more than slaves to industry? When will design grow up, take responsibility and service society not industry. Rant over ; )

  • mouse is the best!

  • Gitta

    Dear Jo,

    I appreciate your comments on our current range in relation to our previous exhibitions. I agree with some of your thoughts, but I fundamentally disagree with the notion that we have been seduced by commercialism and have created a range of knick-knacks. We have worked really hard this year to find sustainable and ethical ways of manufacturing a range of what we believe are thoughtful products that will hopefully have a considered passage from cradle to grave and most importantly an extended lifespan. This journey into ‘reality’ has been a struggle, emphasising how hard it is to do the right thing, to find manufacturers who share our vision, to create an acceptable price point using local companies and certified timbers. The journey is far from over – we are still searching together with twentytwentyone for a manufacturing partner that will fulfil our needs. In that respect our collected is currently unfortunately not ‘real’ at all, but instead an illustration of the frustrating reality of trying to get sustainable design manufacturing done in this country.

  • Hi webmaster!

  • Awesome wooden designs.

  • camilo

    mices… mouses…. MAS ES MENOS but minus in this cas, is much much more minus, for better results… minus is imposlble…

    congratulations very very good design…

  • Melissa

    These ‘designs’ look like a child’s attempt at assembling an Ikea futon without the directions.

    Or, perhaps, an attempt at assembling anything out of the scraps of old pine found on the floor of woodshop class in high school.

    That being said, C-.

  • Hi Melissa,

    since you have been so kind to critique and mark our ‘designs’, maybe you could put some of your work in the public domain so we could return the favour?

    I think with all design, people have very personal opinions and taste, and this is not the first time I have had negative and rude comments about work I have done – it won’t be the last. In this year’s project we had huge difficulties, including a manufacturer that pulled out on us about 4 weeks before we were supposed to display our work.

    That being said, if you were at 100% Design, the stand and work looked amazing, and it was a credit to all involved that we turned a series of negative events into a successful and popular show.

    Maybe we get an A+ for effort eh? ;-)

  • Thanks for the compliments Melissa.
    I used to get D grades in woodwork at school.

  • Joe S

    I think maybe a point that is missed is that many of these products have an element of humour and aditional character about them which mean that there lifespan is bound to be increased due to the emotional “attachment” (for want of a better word) will mean these products will be cherished as they bring some character into design. If you had seen the exhibit, seen the products, and read the blurbs then it is clear that the thought process and approach to the issue of sustainability was both refreshing and exciting, as with the previous exhibits, and i commend TEN for it.

  • Paul Hope

    I liked the ideas, shown through objects, and they passed the test of envy ‘I would have liked to have done that’! It also means that I would want to buy the bird frame feeder. In that case I wondered if the frame was, or could/should also be available in the ratio of the ‘golden section? The doorstop reminded me of the tilt and slide wagons used to clear up road collisions, again a clever idea, what not to like? The wooden knob, screwed in from the front and not the rear, making a feature of the fixing is another interesting idea. This allows the screw fixing, colour and trype, to express something of the object it is attached to.