VilaSofa store by Tjep.

| 6 comments

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Dutch designers Tjep. have designed a store interior for furniture brand VilaSofa in the Netherlands.

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"We used the idea of a warehouse as metaphor for speed: a place were goods are stored for the transition from the producer to the very personal environment of your home," says Frank Tjepkema of Tjep.

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The graphics are derived from symbols used in transportation, while a white wall with cut-out shapes representing chandeliers, windows and balconies represents the home.

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Staff use sales desks on wheels to allow customers to complete their purchase while sitting on their chosen sofa.

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The following information is from Tjep.:

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Tjep. was commissioned to create a shop environment for a new furniture brand called VilaSofa. VilaSofa is positioned between a conventional furniture shop and Ikea in terms of distribution speed. It offers mid-range prices for a wide public and a 48 hour delivery guarantee for all displayed models. The 48 hour claim became the main theme for the shop.

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We used the idea of a warehouse as metaphor for speed: a place were goods are stored for the transition from the producer to the very personal environment of your home. The conceptual solution was surprisingly simple and logical: a combination of warehouse esthetics and home esthetics. This resulted for example into materials such as plywood usually used for crates combined with high-end glossy finishes.

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The symbols used in transportation and packaging have been metamorphosed into decorative elements that form room dividers that are arranged to organize the space and routing.

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Finally there is a big wall suggesting the idea of a magical vila, this is the only place where the graphic references are more literal: a big chandelier, a diversity of playfully arranged windows, romantic balconies.

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In this space we placed big 'picnic' tables where clients can take their time to inform about the product, talk to the VilaSofa staff.

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Finally we designed mobile cashing systems so that clients can actually pay from their newly adopted sofa. VilaSofa offers a combination of existing sofa models and specially designed sofas by designers such as Monica Mulder and Khodi Feiz.

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Design team
Frank Tjepkema, Janneke Hooymans, Leonie Janssen, Tina Stieger, Bertrand Gravier, Camille Cortet

| 6 comments

Posted on Thursday, December 4th, 2008 at 2:23 am by . See our copyright policy. Before commenting, please read our comments policy.

  • K. Rimane

    I like the very artistic aspect of its design. Not sure the presented furniture deserve the effort.

  • http://domosedi.ru/ up

    DIRECT playground for movie recording )

  • kingmu

    great fun.

  • Ben

    hm what’s with that movable desk … with a computer on it?
    energy coming from the sun that shines through the amazing amount of windows in the building? :s
    and if you use laptops and just charge them every time … not that usefull right? and I hope you know that you use 10 times as much energy working with batteries … so not quite an ecological idea there …

  • Herr K

    seeing all those oecological senseless glass towers from london to dubai it s fun to read your laptop comment… when we once will reach the point when this few watts will matter, we have achieved much

    nice design, i like the cooled down venturi approach

  • lana

    i like very much the 2d white wall….

    about the display, i don’t think it will work for many, because a big slice of customers can’t imagine / place what they’re buying in their home space, and this display / space / visual merchandising might not be helpful…

    actually, i believe one of Ikea’s strengths is to create this environment i’m talking about.

    i would definitely use more 2d white walls to pinch customers creativity.
    somehow i feel this space unbalance.