Supermarket by reMiks



Serbian design studio reMiks has completed Supermarket, a concept store inspired by the "golden years of communism".


Hosting a bar, restaurant, salon and fashion boutique, the store is located in a former discount supermarket in Belgrade.


Found objects including a fridge, hospital screens and a camper van are used as display devices.


Here's some info from reMiks:


Supermarket concept store

Designed by studio reMiks, leading creative studio in Serbia.


The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia.


reMiks' relaxed attitude toward the "Golden years of Communism", coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team.


The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment.


The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator.


Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an "imperfect background for the educated consumers' perfect fetishes".


The interior is divided into functional areas:

  • Bar area is 25 meters long, along the length of the retail area
  • Fashion Lounge covers more than 150 m2`
  • Spa and hair salon covers 350m2
  • Restaurant 200m2

img_2021-2.jpgIntentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces.


Supermarket is on a fast tract to becoming an arts & culture destination of regional importance. Its first exhibition, Branko Lukic's Design Fictio was opened on February 17, 2009; Slavimir Stojanovic, the Balkan's leading graphic designer, just opened its first art show in Supermarket, Berlin-based 032C magazine exhibition planned in collaboration with Joerg Koch for June 2009, etc.


Supermarket is one of the locations of the first Mikser Design Expo, another brain child of re:miks / mikser collective, taking place in first week of June, 2009.


Supermarket concept store improves the existing retail concepts in Belgrade in several ways:

  • Slow shopping enriched with various experiences
  • Flexible space, perfect for various events
  • Cultural content
  • Promotion of young designers
  • Consumer education
  • Inventive ways to showcase the products
  • Influencing the consumers’ tastes
  • More interaction with consumers and more high-quality information about brands
  • Eco-friendly High quality/high style merchandise

img_2023-2.jpgreMiks info

reMiks is a Belgrade based design studio providing service in the field of design (interior, architecture, graphic/web, package an dindustrial) as well as branding.


reMiks design trio - Maja Vidakovic Lalic, Marko Basarovski and Mihajlo Juric - is enriched with the branding talent of Nina Babic, former Executive Director of Belgrade Design Week.


Together with it’s sister organization Mikser, reMiks was proactive in co-organising Belgrade Design Week and responsible of many cultural events and design promotions (lectures of Rem Koolhaas, Daniel Liebeskind, Gaetano Pesce, Karim Rashid, Droog design, etc..)


Clients are from Serbia, US, Japan, Sweden, Spain... design graphic/web design and visual communication architecture product design & packaging brand environments & interior design event design & management human branding brand building public relations.


Posted on Thursday March 5th 2009 at 9:00 am by . Copyright policy | Comments policy

  • Clifford

    Great work!

  • Looks fantastic! A great concept that must have required a fair amount of courage to propose. Well done…

  • Their moniker alone is worthy… this really feels like a remix–I do wonder how it all translates into real time market value.

  • FN


  • Wow! Fresh.

  • JS

    actually very nice!

  • great store concept and the project execution. compliments, b.v.

  • m

    nice. but somehow a bit too much, no?

  • charlotte

    love it!
    It could spend days in that store without getting bored

  • MM


  • berry

    so cool and fresh..

  • žb

    bravo majstorice i majstori :)

  • clumsy

    Sorry, there isn't any comon things with communism! It's too clean and brite for soviet era.

    • Nuša

      Well it is not soviet isnt it, it is Yugoslavia.

  • SUPERSale

    Must drop by if you are in Belgrade …

    Visit our Facebook profile


  • marija

    it is great.
    and may seem that it is a bit too much, but in real it is not.
    it looks great, and i enjoy drinking a coffee there or just looking around.
    and listening the piano sounds :)))))

  • The Best! Fantastic! JL.

  • to much energy used

  • jason

    wow, i love it

  • DjoDjo


  • Stefan Jovicic

    That’s my favorite store in Belgrade….I realy enjoy, and great space for everything you need…..

  • leopoldo


    i love it…………….

  • unpopular

    if it was supposed to be inspired by the “golden years of communism”, it doesn't reflect the continuous goods shortages inherent in a planned economy.

    perhaps a completely empty shop would have been more appropriate with that kind of statement.

    • d3m

      you probably never visited yugoslavia. YU was never inside the iron curtain, there were no shortages of any kind because of a open policy towards western europe, you could import anything you could pay, believe me, first hand info

    • goca

      Yugoslavia was a socialist state! Not a communist one, we were ‘somthing in between’, there were not always shortages.

  • some1

    too much energy, 100 diferent styles mixed, too much elements do not match…..

  • L.W.

    Could anything be more scary?

  • betty.coltrane

    socialism is not communism.

  • Marija

    Bravo Mikser…. ili reMikser :)
    Hrabro, a opet – prijemcivo… kolegijalni pozdrav iz Beograda!

  • nice… fresh… impressive… congratulations

  • that’s really super~~~~!!!

  • that’s really super!!!

  • wawoo~
    that’s really super!!!!

  • They are look amazing, changes the way one thinks about going into shops as they can be very over baring and in your face with too much on display.

  • Milana Basaric

    Ponosna sam na vas!!!

  • What an amazing space that is, imagine working there everyday and how inspiring that must be. Well done

  • This is a very interesting design. By using stark colors and materials, the venue has a very contemporary feel. The exposed lights and light walls and flooring give the rooms an open and airy feel. Thanks for the post.