Serbian design studio reMiks has completed Supermarket, a concept store inspired by the “golden years of communism”.
Hosting a bar, restaurant, salon and fashion boutique, the store is located in a former discount supermarket in Belgrade.
Found objects including a fridge, hospital screens and a camper van are used as display devices.
Here’s some info from reMiks:
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Supermarket concept store
Designed by studio reMiks, leading creative studio in Serbia.
The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia.
reMiks’ relaxed attitude toward the “Golden years of Communism”, coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team.
The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment.
The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator.
Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an “imperfect background for the educated consumers’ perfect fetishes”.
The interior is divided into functional areas:
- Bar area is 25 meters long, along the length of the retail area
- Fashion Lounge covers more than 150 m2`
- Spa and hair salon covers 350m2
- Restaurant 200m2
Intentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces.
Supermarket is on a fast tract to becoming an arts & culture destination of regional importance. Its first exhibition, Branko Lukic’s Design Fictio was opened on February 17, 2009; Slavimir Stojanovic, the Balkan’s leading graphic designer, just opened its first art show in Supermarket, Berlin-based 032C magazine exhibition planned in collaboration with Joerg Koch for June 2009, etc.
Supermarket is one of the locations of the first Mikser Design Expo, another brain child of re:miks / mikser collective, taking place in first week of June, 2009.
Supermarket concept store improves the existing retail concepts in Belgrade in several ways:
- Slow shopping enriched with various experiences
- Flexible space, perfect for various events
- Cultural content
- Promotion of young designers
- Consumer education
- Inventive ways to showcase the products
- Influencing the consumers’ tastes
- More interaction with consumers and more high-quality information about brands
- Eco-friendly High quality/high style merchandise
reMiks info
reMiks is a Belgrade based design studio providing service in the field of design (interior, architecture, graphic/web, package an dindustrial) as well as branding.
reMiks design trio – Maja Vidakovic Lalic, Marko Basarovski and Mihajlo Juric – is enriched with the branding talent of Nina Babic, former Executive Director of Belgrade Design Week.
Together with it’s sister organization Mikser, reMiks was proactive in co-organising Belgrade Design Week and responsible of many cultural events and design promotions (lectures of Rem Koolhaas, Daniel Liebeskind, Gaetano Pesce, Karim Rashid, Droog design, etc..)
Clients are from Serbia, US, Japan, Sweden, Spain… design graphic/web design and visual communication architecture product design & packaging brand environments & interior design event design & management human branding brand building public relations.
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Posted by Marcus Fairs
March 5th, 2009 at 10:10 am
Great work!
March 5th, 2009 at 11:20 am
Looks fantastic! A great concept that must have required a fair amount of courage to propose. Well done…
March 5th, 2009 at 12:04 pm
Their moniker alone is worthy… this really feels like a remix–I do wonder how it all translates into real time market value.
March 5th, 2009 at 1:13 pm
whow…
March 5th, 2009 at 1:29 pm
Wow! Fresh.
March 5th, 2009 at 1:46 pm
actually very nice!
March 5th, 2009 at 2:41 pm
great store concept and the project execution. compliments, b.v.
March 5th, 2009 at 3:32 pm
nice. but somehow a bit too much, no?
March 5th, 2009 at 6:08 pm
love it!
It could spend days in that store without getting bored
March 5th, 2009 at 6:10 pm
wooww
March 5th, 2009 at 7:01 pm
so cool and fresh..
March 5th, 2009 at 8:06 pm
bravo majstorice i majstori
March 5th, 2009 at 9:20 pm
Sorry, there isn’t any comon things with communism! It’s too clean and brite for soviet era.
March 5th, 2009 at 10:40 pm
BEST STORE IN BELGRADE !!
Must drop by if you are in Belgrade …
Visit our Facebook profile
http://www.facebook.com/people/Supermarket-Store/1183034630
Greedings
March 6th, 2009 at 10:42 am
it is great.
))))
and may seem that it is a bit too much, but in real it is not.
it looks great, and i enjoy drinking a coffee there or just looking around.
and listening the piano sounds
March 6th, 2009 at 1:14 pm
The Best! Fantastic! JL.
March 6th, 2009 at 2:58 pm
to much energy used
March 7th, 2009 at 9:07 am
wow, i love it
March 7th, 2009 at 6:43 pm
Bravo…:)
March 8th, 2009 at 12:08 pm
That’s my favorite store in Belgrade….I realy enjoy, and great space for everything you need…..
March 8th, 2009 at 5:11 pm
wooooooooooooooooooooooooooooowwwwwwwwwwwww
i love it…………….
March 9th, 2009 at 8:53 am
if it was supposed to be inspired by the “golden years of communism”, it doesn’t reflect the continuous goods shortages inherent in a planned economy.
perhaps a completely empty shop would have been more appropriate with that kind of statement.
March 11th, 2009 at 11:01 am
too much energy, 100 diferent styles mixed, too much elements do not match…..
March 12th, 2009 at 8:08 am
Could anything be more scary?
March 19th, 2009 at 11:06 pm
socialism is not communism.
March 22nd, 2009 at 11:50 pm
Bravo Mikser…. ili reMikser
Hrabro, a opet – prijemcivo… kolegijalni pozdrav iz Beograda!
April 6th, 2009 at 3:15 pm
nice… fresh… impressive… congratulations
April 8th, 2009 at 11:13 am
that’s really super~~~~!!!
April 8th, 2009 at 11:15 am
that’s really super!!!
April 8th, 2009 at 11:19 am
wawoo~
that’s really super!!!!
October 9th, 2009 at 10:09 am
They are look amazing, changes the way one thinks about going into shops as they can be very over baring and in your face with too much on display.