Supermarket by reMiks

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Serbian design studio reMiks has completed Supermarket, a concept store inspired by the "golden years of communism".

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Hosting a bar, restaurant, salon and fashion boutique, the store is located in a former discount supermarket in Belgrade.

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Found objects including a fridge, hospital screens and a camper van are used as display devices.

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Here's some info from reMiks:

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Supermarket concept store

Designed by studio reMiks, leading creative studio in Serbia.

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The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia.

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reMiks' relaxed attitude toward the "Golden years of Communism", coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team.

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The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment.

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The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator.

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Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an "imperfect background for the educated consumers' perfect fetishes".

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The interior is divided into functional areas:

  • Bar area is 25 meters long, along the length of the retail area
  • Fashion Lounge covers more than 150 m2`
  • Spa and hair salon covers 350m2
  • Restaurant 200m2

img_2021-2.jpgIntentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces.

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Supermarket is on a fast tract to becoming an arts & culture destination of regional importance. Its first exhibition, Branko Lukic's Design Fictio was opened on February 17, 2009; Slavimir Stojanovic, the Balkan's leading graphic designer, just opened its first art show in Supermarket, Berlin-based 032C magazine exhibition planned in collaboration with Joerg Koch for June 2009, etc.

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Supermarket is one of the locations of the first Mikser Design Expo, another brain child of re:miks / mikser collective, taking place in first week of June, 2009.

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Supermarket concept store improves the existing retail concepts in Belgrade in several ways:

  • Slow shopping enriched with various experiences
  • Flexible space, perfect for various events
  • Cultural content
  • Promotion of young designers
  • Consumer education
  • Inventive ways to showcase the products
  • Influencing the consumers’ tastes
  • More interaction with consumers and more high-quality information about brands
  • Eco-friendly High quality/high style merchandise

img_2023-2.jpgreMiks info

reMiks is a Belgrade based design studio providing service in the field of design (interior, architecture, graphic/web, package an dindustrial) as well as branding.

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reMiks design trio - Maja Vidakovic Lalic, Marko Basarovski and Mihajlo Juric - is enriched with the branding talent of Nina Babic, former Executive Director of Belgrade Design Week.

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Together with it’s sister organization Mikser, reMiks was proactive in co-organising Belgrade Design Week and responsible of many cultural events and design promotions (lectures of Rem Koolhaas, Daniel Liebeskind, Gaetano Pesce, Karim Rashid, Droog design, etc..)

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Clients are from Serbia, US, Japan, Sweden, Spain... design graphic/web design and visual communication architecture product design & packaging brand environments & interior design event design & management human branding brand building public relations.

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Posted on Thursday March 5th 2009 at 9:00 am by . Copyright policy | Comments policy

  • Clifford

    Great work!

  • Looks fantastic! A great concept that must have required a fair amount of courage to propose. Well done…

  • Their moniker alone is worthy… this really feels like a remix–I do wonder how it all translates into real time market value.

  • FN

    whow…

  • Wow! Fresh.

  • JS

    actually very nice!

  • great store concept and the project execution. compliments, b.v.

  • m

    nice. but somehow a bit too much, no?

  • charlotte

    love it!
    It could spend days in that store without getting bored

  • MM

    wooww

  • berry

    so cool and fresh..

  • žb

    bravo majstorice i majstori :)

  • clumsy

    Sorry, there isn't any comon things with communism! It's too clean and brite for soviet era.

    • Nuša

      Well it is not soviet isnt it, it is Yugoslavia.

  • SUPERSale

    BEST STORE IN BELGRADE !!
    Must drop by if you are in Belgrade …

    Visit our Facebook profile

    http://www.facebook.com/people/Supermarket-Store/1183034630

    Greedings

  • marija

    it is great.
    and may seem that it is a bit too much, but in real it is not.
    it looks great, and i enjoy drinking a coffee there or just looking around.
    and listening the piano sounds :)))))

  • The Best! Fantastic! JL.

  • to much energy used

  • jason

    wow, i love it

  • DjoDjo

    Bravo…:)

  • Stefan Jovicic

    That’s my favorite store in Belgrade….I realy enjoy, and great space for everything you need…..

  • leopoldo

    wooooooooooooooooooooooooooooowwwwwwwwwwwww

    i love it…………….

  • unpopular

    if it was supposed to be inspired by the “golden years of communism”, it doesn't reflect the continuous goods shortages inherent in a planned economy.

    perhaps a completely empty shop would have been more appropriate with that kind of statement.

    • d3m

      you probably never visited yugoslavia. YU was never inside the iron curtain, there were no shortages of any kind because of a open policy towards western europe, you could import anything you could pay, believe me, first hand info

    • goca

      Yugoslavia was a socialist state! Not a communist one, we were ‘somthing in between’, there were not always shortages.

  • some1

    too much energy, 100 diferent styles mixed, too much elements do not match…..

  • L.W.

    Could anything be more scary?

  • betty.coltrane

    socialism is not communism.

  • Marija

    Bravo Mikser…. ili reMikser :)
    Hrabro, a opet – prijemcivo… kolegijalni pozdrav iz Beograda!

  • nice… fresh… impressive… congratulations

  • that’s really super~~~~!!!

  • that’s really super!!!

  • wawoo~
    that’s really super!!!!

  • They are look amazing, changes the way one thinks about going into shops as they can be very over baring and in your face with too much on display.

  • Milana Basaric

    Ponosna sam na vas!!!

  • What an amazing space that is, imagine working there everyday and how inspiring that must be. Well done

  • This is a very interesting design. By using stark colors and materials, the venue has a very contemporary feel. The exposed lights and light walls and flooring give the rooms an open and airy feel. Thanks for the post.