Tata Nano by Tata Motors

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Tata Motors of India have launched the Tata Nano, heralded as the world's cheapest car, with dealer prices starting at 100,000 Indian Rupees ($2,000).

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Billed as "the people's car", the four-door, four-seater features a 2-cylinder, 624cc engine and does 50 miles to the gallon (20km per litre).

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It goes on sale in India next month.

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Tata bought UK brands Jaguar and Land Rover last year.

Here's some info from Tata Motors:

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23 March 2009

Tata Motors today announced the commercial launch of the Tata Nano, keenly awaited across India since its unveiling on January 10, 2008. The Tata Nano is BS-III* compliant and comes with an all-new 2-cylinder aluminium MPFI 624 cc petrol engine mated to a four-speed gear box and will be available in three variants. The cars will be on display across the country at Tata Motors Passenger Car dealerships and other select authorised outlets from April 1st.

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Speaking at a Press Conference, the Chairman of Tata Sons and Tata Motors, Mr. Ratan N. Tata, said, “The Nano represents the spirit of breaking conventional barriers. From the drawing board to its commercial launch, the concept, development and productionisation of the car has overcome several challenges. It is to the credit of the team at Tata Motors that a car once thought impossible by the world is now a reality. I hope it will provide safe, affordable, four-wheel transportation to families who till now have not been able to own a car. We are delighted in presenting the Tata Nano to India and the world.”

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The Tata Nano is currently being manufactured at the company’s Pantnagar plant in Uttarakhand in limited numbers. The new dedicated plant, at Sanand in Gujarat, will be ready in 2010 with an annualised capacity of 350,000 cars.

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THE THREE VARIANTS

The Tata Nano offers an incredibly spacious passenger compartment which can comfortably seat four adults. With a length of just 3.1 metres, width of 1.5 metres and height of 1.6 metres, the Tata Nano has the smallest exterior footprint for a car in India but is 21% more spacious than the smallest car available today. A high seating position makes ingress and egress easy. Its small size coupled with a turning radius of just 4 metres, makes it extremely manoeuvrable in the smallest of parking slots.

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The three trim levels and their key features available at launch are:

Tata Nano Standard (BSII* and BSIII*): The standard version, in three colour options, single-tone seats, and fold-down rear seat;

Tata Nano CX (BSII* and BSIII*): In five colour options, with heating and air-conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, fold-down rear seat with nap rest;

Tata Nano LX: (BSIII*) With the features of CX plus complete fabric seats, central locking,  front power windows, body coloured exteriors in three premium colours, fog lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear spoiler. Many of these features are not available on current entry-level small cars in the country.

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PERFORMANCE & SPECIFICATIONS

Performance The 2-cylinder engine – delivering 35 PS @ 5250 rpm and a torque of 48 Nm @ 3000 rpm - enables the car to have a top speed of 105 kmph and negotiate inclines with a gradeability of 30%.

Fuel efficiency: 23.6 km/litre, certified by the Automotive Research Association of India (ARAI) under mandated test conditions, which is the highest for any petrol car in India.

Emission: The high fuel efficiency, coupled with a low kerb weight of 600 kg, ensures that the Tata Nano – at 101 gm / km - has the lowest CO2 emission amongst cars in India. The Tata Nano is BS-III* compliant and is BS-IV* ready. It is also available in BS-II* norms.

Safety: The Tata Nano's safety performance exceeds current regulatory requirements - it passes the roll-over test and offset impact, which are not regulated in India. It has an all sheet-metal body, reinforced passenger compartment, crumple zones, intrusion-resistant doors, besides mandatory seat belts and complies fully with existing Indian safety standards. Tubeless tyres – among which the rear ones are wider endowing extra stability – enhance safety.

Warranty: 18 months or 24,000 km, whichever is earlier.

THE BOOKING PROCESS

In view of the expected significant demand and limited production capacity initially until the Sanand plant is fully ramped up to capacity, the Tata Nano will be available through a booking mode.

Tata Motors has entered into an exclusive agreement with the State Bank of India to manage the booking process.

The sale of application forms and acceptance of booking will start from April 9th 2009 till the end of day April 25th 2009. The application forms will be available at a price of Rs. 300, with a range of offers from select associate Tata Group companies. The application forms will be available at over 30,000 locations in about 1,000 cities through Tata Motors Passenger Car dealerships, State Bank of India and its branches, its subsidiaries and associates, other preferred financiers, and outlets of Westside, Croma, ‘World of Titan’ and Tata Indicom exclusive stores.

After collecting the forms, customers have two options. They can either pay the entire booking amount themselves or seek financing of the booking amount.

For those who seek financing, Tata Motors has entered into agreements with 15 preferred banks/NBFCs for the Tata Nano booking loan product. The booking product offered by these banks will enable a Tata Nano to be booked by paying an amount starting Rs. 2999/- only.  Their chosen financier will directly submit their application forms to the State Bank of India on their behalf.

Those, who choose to themselves pay their entire booking amount, can submit their application forms  to State Bank of India through 1,350 notified branches in 850 cites, and also at Tata Motors Passenger Car dealerships, Westside and Croma outlets. Option to submit bookings online is available at www.tatanano.com.

Within 60 days of the closure of bookings, Tata Motors will process and announce the allotment of 100,000 cars in the first phase of deliveries, through a computerised random selection procedure. These 100,000 allotments will be price protected for the launch prices till delivery of the cars but the booking amounts will not bear any interest for the customers. Deliveries will commence from July 2009

Applicants have the option to retain their booking deposit, even if they do not get allotment in the first phase. Those who choose this option will be eligible for interest on their deposit, effective from the date of announcement of allotment of the second phase, at a rate of 8.5% for retention period between one year to two year and 8.75% for a retention period of more than 2 years. Allotment of retainees will be simultaneously communicated, along with the allotment of the first 100,000 cars.

PREFERRED FINANCIERS

Tata Motors has entered into agreements with 15 preferred banks/NBFCs for the Tata Nano booking loan product. The preferred financial institutions are: State Bank of India, Tata Motor Finance, State Bank of Patiala, ICICI Bank, State Bank of Travancore, State Bank of Mysore, State Bank of Hyderabad, State Bank of Bikaner and Jaipur, State Bank of Indore, Axis Bank, Punjab National Bank, Federal Bank, Corporation Bank, Indian Bank, and the Central Bank of India. The updated list and details are available at www.tatanano.com

MERCHANDISE AND ACCESSORIES

The Tata Nano comes with an attractive range of accessories and merchandise. The range of merchandise includes a Nano phone, Nano watch, T-Shirts, etc. and will be made available online at www.tatanano.com as well at all Tata Motors Passenger Car dealerships, Westside & Croma outlets. Tata Indicom will also market the Nano phone and Titan the Nano watch.

Accessories include alloy wheels, body kits, decals etc., to customise the Tata Nano to individual tastes. Details are available at www.tatanano.com.

About Tata Motors

Tata Motors is India's largest automobile company, with revenues of US$ 8.8 billion in 2007-08. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain, besides India. Among them are Jaguar Land Rover, and an industrial joint venture with Fiat in India. With over 4 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)

*Note to editors: BS II, BS III and BS IV are the India mandatory norms for Nitrogen Oxides, Hydrocarbons, Carbon Monoxide and particulates. These norms are substantially aligned with the European norms Euro II, Euro III and Euro IV; the main difference is that the peak speed in the extra urban driving cycle is 90 km/h in India and 120 km/h in Europe.

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  • http://www.planet3studios.com kanwal

    no doudt the car is fantastic..every one will own a couple of these…

    worried about the lack of car parking space in Indian cities..

  • SB

    Good on Tata

  • modular

    Wicked! A coffin with wheels! :)

  • ?

    20 miles a gallon? thats not good enough

  • Hamster

    It´s going to be a great success

  • Roy

    This will be interesting.

    Tata Motors will be doing to India what Henry Ford did to the US. There is also a competitor that plans to do the same thing as well. That will be a lot of cars hitting the road real soon (A year or two). Look for increased fuel prices worldwide as those owners will be pulling up to the pump as well.

    The car is a neat little package, well done in space utilization. Good for around town. Top speed of 65 mph, hmmm, don’t be caught in the far left on I-5.

  • texxeen

    nice work by tata, but they would only make a $175 profit on each nano, and besides i think thier focus should be getting the average Indian to use mass transit, hence decrease pollution and conjestion.

  • Matt

    The “people’s car” should be known as the disposable car. They will be left on the kerb when the neighbourhood clean-up is on

  • http://jjohnson.carbonmade.com Jeremiah

    “their focus should be getting the average Indian to use mass transit”… EXACTLY!!! I really have no idea where most of these cars will go anyway. There are places in Ahmedabad where there are so many motor scooters, most carrying three or four passengers (not to mention boxes, animal cages, and any other thing possible), that they are literally touching. Extensive, integrated mass transit would be a far more worthwhile endeavor.

  • http://www.coroflot.com/kingshuk-OXA kingshuk

    lets try a cheaper version of hybrid-powered nano next time…….it might be another legend!

  • http://www.trendsnow.net Pro ZUY: our future ?

    Our future ? drive a Tata with eco fuel from coffee( in development) and live in a container( trendy) from China…

  • http://www.yatzer.com Pro ZUY: indian VW

    indian VW, Volk wagen(folk car) in India sure but Tata group WV (World vehicule) is the second step …in a financial and economical crise as in Germany with first VW…

  • http://www.yatzer.com Pro ZUY:

    following Modular’s comment ” A coffin with wheels!” , i will dvp a concept of a coffee cup concept car or a salt shaker concept car…
    http://www.trendsnow.net/trends_now_/2009/02/tu-me-passes-le-sel-stp-.html

  • Will

    It better have a loud horn otherwise it will be squashed by all the TATA trucks, and other large moving vehicles on India’s roads.

  • http://freddycuriel.wordpress.com/ Freddy_C

    This car, at the moment, is not satisfying any euroepan standard against pollution… Can be sold in Asia only, I know this is the point of being so cheap, but you guys know what is gonna happen soon? More and more emissions of carbon dioxides, concentrated right there, within 5 years maximum…. Global warming will get worse and worse….

    *hope not*

  • http://www.eduardobaroni.com Eduardo Baroni

    No news!!!
    In 1998 João Augusto Conrado do Amaral Gurgel released the Gurgel BR800. The same concept of this indian car. A supercompact, economical and cheap car. Unfortunatly with no government help and the pressure of the big manufacturers (specially VW) the car was not too cheap as it should be and could not be a market hit. But even with these dificulties the car was in the market until 1993 when the Gurgel company finished it´s activities.

    Mr Gurgel died some months ago but he´s remembered as a visionary man he was.

    See the link: http://quatrorodas.abril.com.br/classicos/brasileiros/conteudo_143471.shtml

  • Óscar

    Bad news for sustainability. This car will bring more acces to private transportation in developing countries. More oil consumption. Less alternative transportation usage: Bicycle and public transport. And tones of waste at the end of the life of the car.

  • http://www.eduardobaroni.com Eduardo Baroni

    Another cars from brazilian company Gurgel:
    Moto-machine (1992):http://carsale.uol.com.br/opapoecarro/classicos/cla_040330gurgelMotoMachine.shtml

    Itaipu (first brazilian electric car – 1973): http://quatrorodas.abril.com.br/classicos/brasileiros/conteudo_229224.shtml

  • http://www.eduardobaroni.com Eduardo Baroni

    Correction. The year of the release of the BR800 was 1988 (not1998). Sorry!

  • http://www.yatzer.com Pro ZUY:

    eduardo i saw military car like this in old film

  • http://www.yatzer.com Pro ZUY:
  • http://anziulewicz.livejournal.com Chuck Anziulewicz

    I want one!

  • http://www.diisign.com diisign

    I don’t think it’s the good solution for emerging countries : the issue is different, times have changed… So why do they want to imitate the western example?

  • http://www.yatzer.com ZUY: itaian dutch design?

    @ diisign the development of a car needs at least 5 years so you think now, next step in 5 years…

  • Will

    Next time lets see some proper innovation and design, not just a hasshed up smart car that had a child with a Daewoo that claims to be cheaper….this will only satisy the mere desire of status of perceived mobility that some people may wish to obtain. Similar to those who buy mobile phones just to show connectivity. Who cares what colour or trim, AC or central locking this thing has in different version. Human ingenuity especially in India is beyond such choices. Such a narrow post fordist visions isn’t really going to disrupt the car market in india. Lets see a proper vehicle platform that can cater for some of the real needs of mobility and life in India. I think if this was my first car experience I would be looking to drive what currently exists and hitch a ride in an old Ambassador or Bajaj scooter…..

  • PARTICK BATEMAN

    great… more cars – more pollution.

  • http://whspr.me/Ps ZUY: italian dutch design?

    @ PARTICK BATEMAN
    May be you will find this new french technology by air in India…
    http://www.mdi.lu/english/

  • WM

    The european version will sell for nr 5k without a bootlid but with leather seats. Odd. Think i would spend 2k more on base fiat 500

  • Manan

    Indian metropolises will explode from traffic !!!!! Would be better if they have designed nice public transport units !!!!!!!!!!!

  • Isobel

    Im scared…

  • jangdecor

    I want come Idia…!

  • Ivy

    Focus to get indians to use mass transit?
    Have u seen the state of their public transport?

  • http://www.worldinteriordesignnetwork.com Blue-Lotus

    II recently happened to see the Nano in a Chroma showroom in south India. The car’s design certainly didn’t inspire any awe in me. It reminded me of a nicely rounded fat duck! And I agree with all those who are worried about decreased parking space, increasing pollution and traffic congestion on roads, not to mention the aspirational “pressure” it puts on lower-to-middle income groups who might save up to buy the “cheapest” car in India, only to lose in the long run because of skyrocketing fuel price.
    Tata should take a cue from Delhi Metro. Public transporation is the key to the transportation mess that India is now facing:
    http://www.worldinteriordesignnetwork.com/news/delhis_metro_station_to_get_a_mini_airport_terminal_090304

    Mumbai’s CST station ain’t far behind as the largest utilitarian transportation system: It’s going in for a makeover!
    http://www.worldinteriordesignnetwork.com/news/mumbais_cst_station_to_be_revamped_post_2611_attack_090406