Margaret Howell store by Pentagram

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A new store designed by architect William Russell of Pentagram for clothing designer Margaret Howell opened in Paris last week.

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A continuous rail displays the clothing alongside objects and furniture chosen by Howell to be sold in the store, including furniture pieces from British furniture manufacturers Ercol and lighting from Anglepoise.

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Materials include oak, stained wooden floorboards, concrete and mild steel.

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The design will be applied to an existing store in Tokyo, then extended across all Howell's shops in Japan.

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Here's some more information from Pentagram:

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Pentagram Architects designs retail interiors for Margaret Howell in Paris and Tokyo.

“For the past ten years I have worked with Will Russell on the design of our shop interiors. Whilst incorporating my ideas, Will always adds something that just wouldn’t occur to me - a special spatial vision - resulting in a rewarding and successful working relationship”. – Margaret Howell

Pentagram Architect William Russell has designed two new retail interiors for the renowned fashion designer Margaret Howell. The new stores, in Paris and Tokyo, will be used as the basis for the rollout of a unified interior design throughout Margaret Howell’s 66 Japanese stores.

Originally developed for Margaret Howell’s London Flagship Store and studio on Wigmore Street and adapted for her second London Store on the Fulham Road, Russell’s pared-down interior design emphasises a sense of space and simplicity. The design focuses on the inherent visual properties of materials such as oak, stained wooden floorboards, concrete and mild steel, echoing the timeless, understated style and commitment to traditional and natural fabrics of Howell’s clothing. A continuous clothes rail lines the walls, while accessories and homeware are displayed on full height Vitsoe shelving.

The stores are furnished with objects handpicked by Howell for sale alongside her clothes, including Ercol tables and chairs, Anglepoise lamps and Howell’s Reissue of Ernest Race’s 1955 Heron chair and footstall.

The Paris store, located at 6 Place de la Madeleine, occupies a former hairdresser’s shop that has remained unused for the past 35 years. The store has a destination-like quality enhanced by the tranquillity of its site; a private courtyard just off the main square.

In Tokyo, Pentagram Architects’ design is being applied to an existing store in the Jinnan-Shibuya district. The Jinnan-Shibuya store will provide a design blueprint for the remodelling of each of Margaret Howell’s stores in Japan, bringing them in to line with the European interiors created by Russell and unifying the in-store experience throughout the international Margaret Howell brand.

Margaret Howell Jinnan-Shibuya reopens on March 4. The opening of Margaret Howell Paris will be marked by an opening event on Thursday 26 March.

Project Credits:
Architect: Pentagram Architects
Partner-in-charge: William Russell
Design team: Ali Tabrizi

More about Pentagram on Dezeen:

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Alexander McQueen store

  • slater

    A nice space, but I am not sure what is so unique that it should be posted here. Anyone else see something that I don’t?

  • http://www.winifredwikkeling.com Royal Creme

    Reminds me of 202 in Chelsea. I never feel inclined to shop for housewares and clothing at once. I prefer focus. That cold, spare aesthetic pushes me away, rather than inducing me to shop.

  • paul

    Although this scheme is nothing new, it really helps define the Margaret Howell brand. I personally see a strength in doubling up homewares and clothing to build a lifestyle brand. Even if the homewares don’t sell like hot cakes, having them there helps tell a story of quality, authenticity and honesty of expression – backing up the brand values.

    I feel that clean, carefully merchandised spaces like this are a joy top shop in – an escape from the busy high street – and let the product do the talking. For me, it’s not cold, the space is fairly well balanced with natural materials and the colours of the clothes and products are always strong.

    Saying that, I do believe a roll out of this scheme will weaken it slightly. I would prefer to see an evolution of the Wigmore st concept (where it works very well) for new sites. This example perhaps has less character than Wigmore street and is maybe a little lazy as a subsequent scheme.

  • http://whspr.me/Ps Prof Z: Alexander McQueen store

    Alexander McQueen store is a great interior design

  • http://itsdesignrelated.com Courtney

    Its a challenge to compile two settings into one store and make it work. Looks good.

  • Paul

    Pretty cool, though i think it need s a bit of a sparkling champagne feel! ;)

    P

  • http://www.aaareplicamall.com High Replica

    Getting into the shop designed like the photoes show, a sense of space and simplicity come to my mind,then i feel leisurely to choose my clothes and like to stay more time here.