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Pentagram

  • Pentagram's brand identity for MIDI

    Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More

    Cajsa Carlson | 26 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Pentagram designs new brand identity for Rolls Royce Motor Cars

    Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More

    Natashah Hitti | 25 August 2020 | Leave a comment
  • Paula Scher covers High Line in green dots to encourage social distancing

    Paula Scher covers High Line in green dots to encourage social distancing

    New York's High Line park has reopened to the public following coronavirus lockdown with 1,000 painted green dots graphic designer Paula Scher created as markers for social distancing. More

    Eleanor Gibson | 21 July 2020 | Leave a comment
  • Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More

    Natashah Hitti | 3 April 2020 | Leave a comment
  • Fountain branding by Pentagram

    Pentagram designs branding for CBD sparkling drink Fountain to "stand out"

    Pentagram has created the brand identity for Fountain, a craft CBD sparkling-water drink, to feature curving lines modelled on the shape of the letter "f". More

    Kristine Klein | 20 March 2020 | Leave a comment
  • Pentagram and Yoto design screen-free audio player for children

    Tech startup Yoto teamed up with Pentagram to develop an interactive audio toy that plays stories, music, radio and podcasts for children without the need for a screen. More

    Natashah Hitti | 16 February 2020 | Leave a comment
  • Yahoo rebrand by Pentagram

    Pentagram creates "21st-century identity" for Yahoo

    Pentagram has redesigned Yahoo's logo and branding to give the search engine a "bold and confident" identity for the 21st century. More

    Tom Ravenscroft | 26 September 2019 | Leave a comment
  • Yuri Suzuki Electronium

    Yuri Suzuki gives Raymond Scott's Electronium electronic sequencer an AI makeover

    Japanese designer Yuri Suzuki has reimagined a sixty-year-old electronic sequencer machine as a physical piece of music software that uses artificial intelligence to generate melodies. More

    Gunseli Yalcinkaya | 8 May 2019 | Leave a comment
  • Pentagram designs Flight Center Gothic typeface for New York's new TWA Hotel

    Pentagram creates Flight Center font for hotel in Eero Saarinen's JFK airport terminal

    Lettering used in Eero Saarinen's 1960s TWA Flight Center at John F Kennedy International Airport in New York provided the cues for the branding of the new hotel in the terminal building. More

    David Braha | 24 April 2019 | Leave a comment
  • Slack rebrand by Pentagram

    Pentagram deconstructs Slack's hashtag logo in rebrand

    Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort. More

    Eleanor Gibson | 17 January 2019 | Leave a comment
  • Mastercard drops its name from logo in subtle refresh of Pentagram redesign

    Mastercard drops name from logo in subtle brand refresh by Pentagram

    Pentagram has removed Mastercard's name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital retail payment points. More

    Augusta Pownall | 10 January 2019 | Leave a comment
  • Pentagram releases "anti-Brexit" acid house record

    Yuri Suzuki and Pentagram drop anti-Brexit acid house album

    Japanese artist Yuri Suzuki has released an acid house record and corresponding video protesting Brexit and the rise of anti-immigrant mentality. More

    Gunseli Yalcinkaya | 20 December 2018 | Leave a comment
  • ICA Boston rebrand by Pentagram

    Pentagram prints stencil-style supergraphic across ICA Boston

    A logo resembling "stencil letterforms" is printed on the exterior of the Diller Scofidio + Renfro-designed art gallery on Boston's waterfront, as part of a major branding overhaul by graphic design studio Pentagram. More

    Eleanor Gibson | 11 December 2018 | Leave a comment
  • Pentagram and Map animate Graphcore's computer hardware with playful designs

    Pentagram and Map create bold visual identity for Graphcore's computer hardware

    Pentagram and Map have set out to prove that computer hardware doesn't have to be "cold, dark boxes", by designing colourful products for machine-learning technology startup Graphcore. More

    Natashah Hitti | 26 November 2018 | Leave a comment
  • Vroom by Pentagram

    Pentagram evokes speed with branding for online car shop Vroom

    The silhouettes and movement of speeding racing cars influenced the slanted lettering of this wordmark, designed by Pentagram's New York office as part of a rebrand for an online auto trader. More

    Eleanor Gibson | 8 October 2018 | Leave a comment
  • Flags by 45 designers to fly by the Thames for London Design Festival

    45 designers create flags to "celebrate the independent spirit of Bankside" at London Design Festival

    Flags by designers including Morag Myerscough, James Joyce, Alan Kitching and Supermundane will fly during this year's London Design Festival, to showcase the creativity of the Bankside Design District. More

    Gunseli Yalcinkaya | 7 September 2018 | Leave a comment
  • Pentagram's Library of Congress rebrand

    Pentagram models US Library of Congress logo on bookends

    Pentagram's New York office has updated the visual identity for America's Library of Congress in Washington DC, with a shape-shifting logo that resembles stacks of books and bookends on a shelf. More

    Eleanor Gibson | 28 August 2018 | Leave a comment
  • Frist Art Museum by Pentagram

    Pentagram rebrands Nashville art museum with 1930s-influenced logo

    Pentagram's Austin studio has included an "art deco-style" letter S in this new identity for an art museum in Nashville, Tennessee, taking cues from the 1930s building it occupies.  More

    Eleanor Gibson | 13 July 2018 | Leave a comment
  • Pentagram creates ever-evolving brand identity for tech company Cytora

    Pentagram creates ever-evolving brand identity for tech company Cytora

    Pentagram has given insurance tech company Cytora an animated visual identity that aims to demystify how the business works. More

    Rima Sabina Aouf | 6 June 2018 | Leave a comment
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More Pentagram stories

Supertall skyscraper The Spiral by BIG reaches full height in New York

The Spiral by BIG

Ten welcoming living rooms where the fireplace takes centre stage

Fireplace in Three Chimney House, Virginia

Richard Rogers balances his final building over Provence vineyard

Intervention Architecture opens up 1970s bungalow

Honey and Walnut House renovated bungalow by Intervention Architecture
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Highlights

  • Gender neutral toilet

    Architecture


    Segregated toilet proposal

    Architecture


    Segregated toilet proposal

  • Algae sequin dress by Phillip Lim and Charlotte McCurdy as part of One X One project

    Fashion


    Algae sequin dress

    Fashion


    Algae sequin dress

  • The beach club has sandy concrete canopies

    Architecture


    Jersey Shore beach club

    Architecture


    Jersey Shore beach club

  • London Centre for Music by Diller Scofidio + Renfro

    Cultural


    Barbican concert hall axed

    Cultural


    Barbican concert hall axed

  • Sumayya Vally

    Architecture


    Sumayya Vally on Time100 Next list

    Architecture


    Sumayya Vally on Time100 Next list

  • Graphics


    Realistic digital people creator

    Graphics


    Realistic digital people creator

  • White House logo redesign by Wide Eye

    Graphics


    White House logo

    Graphics


    White House logo

  • The hotel's corner site

    Hotels


    Studio Gang hotel

    Hotels


    Studio Gang hotel

  • The Spiral by BIG

    Skyscrapers


    The Spiral by BIG

    Skyscrapers


    The Spiral by BIG

  • White ceramic mosaic and grey terrazzo floor in cafe

    Restaurants/bars


    Dubai cafe

    Restaurants/bars


    Dubai cafe

  • Cultural


    Richard Rogers' final building

    Cultural


    Richard Rogers' final building

  • Openings in its roof allow sunlight and rain to enter 

    Architecture


    Junya Ishigami covered plaza

    Architecture


    Junya Ishigami covered plaza

  • Puffy lounge chair by Faye Toogood for Hem

    Furniture


    Scandinavian furniture

    Furniture


    Scandinavian furniture

  • Manga-style picture of Denise Scott Brown

    Graphics


    Denise Scott Brown comic

    Graphics


    Denise Scott Brown comic

  • TWA Terminal in New York City, New York, by Eero Saarinen

    Architecture


    North American modernist architecture

    Architecture


    North American modernist architecture

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