Pentagram deconstructs Slack's hashtag logo in rebrand
Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort. More
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![Slack rebrand by Pentagram]()
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![Mastercard drops its name from logo in subtle refresh of Pentagram redesign]()
Mastercard drops name from logo in subtle brand refresh by Pentagram
Pentagram has removed Mastercard's name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital retail payment points. More
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![Pentagram releases "anti-Brexit" acid house record]()
Yuri Suzuki and Pentagram drop anti-Brexit acid house album
Japanese artist Yuri Suzuki has released an acid house record and corresponding video protesting Brexit and the rise of anti-immigrant mentality. More
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![ICA Boston rebrand by Pentagram]()
Pentagram prints stencil-style supergraphic across ICA Boston
A logo resembling "stencil letterforms" is printed on the exterior of the Diller Scofidio + Renfro-designed art gallery on Boston's waterfront, as part of a major branding overhaul by graphic design studio Pentagram. More
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![Pentagram and Map animate Graphcore's computer hardware with playful designs]()
Pentagram and Map create bold visual identity for Graphcore's computer hardware
Pentagram and Map have set out to prove that computer hardware doesn't have to be "cold, dark boxes", by designing colourful products for machine-learning technology startup Graphcore. More
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![Vroom by Pentagram]()
Pentagram evokes speed with branding for online car shop Vroom
The silhouettes and movement of speeding racing cars influenced the slanted lettering of this wordmark, designed by Pentagram's New York office as part of a rebrand for an online auto trader. More
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![Flags by 45 designers to fly by the Thames for London Design Festival]()
45 designers create flags to "celebrate the independent spirit of Bankside" at London Design Festival
Flags by designers including Morag Myerscough, James Joyce, Alan Kitching and Supermundane will fly during this year's London Design Festival, to showcase the creativity of the Bankside Design District. More
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![Pentagram's Library of Congress rebrand]()
Pentagram models US Library of Congress logo on bookends
Pentagram's New York office has updated the visual identity for America's Library of Congress in Washington DC, with a shape-shifting logo that resembles stacks of books and bookends on a shelf. More
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![Frist Art Museum by Pentagram]()
Pentagram rebrands Nashville art museum with 1930s-influenced logo
Pentagram's Austin studio has included an "art deco-style" letter S in this new identity for an art museum in Nashville, Tennessee, taking cues from the 1930s building it occupies. More
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![Pentagram creates ever-evolving brand identity for tech company Cytora]()
Pentagram creates ever-evolving brand identity for tech company Cytora
Pentagram has given insurance tech company Cytora an animated visual identity that aims to demystify how the business works. More
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Pentagram designs rebrand for Battersea Dogs & Cats Home
Watercolour illustrations designed by Pentagram provide the new visual identity for Battersea Dogs & Cats Home, now known simply as Battersea. More
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![Pentagram partner Dominic Lippa has created the visual identity and promotional materials for this year’s London Design Festival.]()
Pentagram creates new visual identity for London Design Festival
Pentagram partner Dominic Lippa has produced his 11th consecutive identity for the London Design Festival, using red neon letters. More
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Pentagram gives The National's new album a corporate-looking visual identity as "a bit of a joke"
Pentagram's Luke Hayman has collaborated with American rock band The National to design the album cover and promotional material for new record Sleep Well Beast, out today. More
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![School of Architecture at Taliesin branding by Michael Beirut from Pentagram]()
Frank Lloyd Wright architecture school gets new name and branding
The Frank Lloyd Wright School of Architecture is being renamed the School of Architecture at Taliesin, as part of its break from a foundation established by the architect nearly 70 years ago. More
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Pentagram draws on Pink Floyd history to create visual identity for new label
Design agency Pentagram has expanded on iconic album artwork by the duo Hipgnosis to create a visual identity for Pink Floyd Records. More
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Pentagram-designed branding aims to help eradicate "tampon tax"
A partner at New York agency Pentagram has created the visual identity for an organisation set up to lobby the US government on the controversial tax on menstrual products. More
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![Mastercard logo by Pentagram]()
Pentagram brings Mastercard into the digital age with pared-back logo redesign
Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company's first branding redesign in 20 years. More
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![Leafs by Snoop Dogg]()
Snoop Dogg launches edible marijuana range with branding by Pentagram
US rapper Snoop Dogg has launched a line of edible cannabis products with packaging designed by Pentagram to skirt around US laws on controlled substances (+ slideshow). More
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![Dump Run music video by Pentagram]()
Pentagram's first music video features retro keyboard graphics
Music: vintage Yamaha PSR-110 keyboard graphics form a kaleidoscopic moving collage in design agency Pentagram's first ever music video, created for Jesse Hackett's track Dump Run. More
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![MIT rebrand by Pentagon]()
Pentagram rebrands MIT Media Lab with grid-generated glyphs
Design agency Pentagram has used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology (MIT)'s research centre (+ movie). More
