Utility exhibition stand by Studio Toogood
for Tom Dixon

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Milan 09: London stylist Faye Toogood designed the exhibition stand for British designer Tom Dixon in Zona Tortona in Milan last month.

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The stand included orange graphics, projections and a chalk board along one wall.

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More information about Dixon's Utility collection in our previous story.

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Studio Toogood is a new company under the creative direction of stylist Faye Toogood.

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The new website and branding were designed Micha Weidmann of Design Science Office, who created Dezeen's identity.

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Here's some text from Studio Toogood:

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Tom Dixon - Milan
The visual merchandising concept and the display units were shown for the first time on the ‘Utility’ exhibition stand at Salone de Mobile in Milan.

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Studio Toogood was responsible for the concept, detailed design and final installation of the stand.

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The Studio
Studio Toogood designs, directs and executes interiors and environments from concept through to creation.

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Offering styling and set design as well as event, interior and exhibition design for both the interior and fashion industries, the studio’s projects range from the two-dimensional page to the three-dimensional space, and from the real to the conceptual.

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Under the creative direction of London-based interior stylist Faye Toogood, the studio has a distinctive approach that disregards convention in favour of something altogether more brave, joyous and impulsive.

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The members of the studio are able draw on a wide range of talents and diverse backgrounds – including fine art, history of art, curation, publishing and architecture – to produce refined work that is as much about an understanding of confidence and attention to detail as it is about taste.

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Studio Toogood is introducing an interiors service to coincide with the launch of this new creative consultancy.

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For the first time Faye Toogood will be offering a personalised service that will cater to both domestic and commercial clients in need of an alternative approach to interior design and environments.

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The approach and style promises to be bold and imaginative, drawing on the graphic and sophisticated eye apparent in all of her styling work to date.

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The new website and print identity for the studio has be done by Micha Weidmann of Design Science Office.

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  • http://underconstruction pakinam awad

    great works wish to feed me back with the new every day

  • http://www.mecsdubai.com/Exhibitions_UAE.html mecs, Dubai

    Refreshing idea; getting people to move through the stand like that rather than having one or several holding areas. IKEA actually do this with their in-store floorspace.

  • http://www.nimlok.co.uk/ Nimlok

    Very sophisticated and modern design with good use of space, I absolutely love the orange/bronze lights that hang down. Well done!!!

  • http://www.marlerhaley.co.uk Marler Haley

    This year's Turner art prize winner – the plethora of hanging labcoats!
    Exhibition displays are stunning beautiful and agree with mecs on the getting people to move through the exhibition.

  • http://blip.tv/cranetv/faye-toogood-british-designer-6430003 Jez B

    There's a great video interview with Faye by Crane TV about her studio and her work – you can see it here if interested: http://blip.tv/cranetv/faye-toogood-british-desig

  • http://www.eni.co.uk/exhibitions/ Rosemary Huckstep

    What a idea! Very good use of space and material. It looks like modern artwork. Awesome.