VOV Building by VOID planning


Korean architects VOID planning have completed the interior of an office building for cosmetics company VOV in Seoul, Korea.


Called VOV Building, the project includes an office space, conference room, showroom, nail parlour and roof garden.


Undulating glass profiles surround the showroom and conference room, and there are 52 movable pillars containing storage.


The architects aimed to maximise the amount of natural light in the building by including reflective floors, patterned space dividers and skylights.


Here's some more information from VOID planning:



VOV based in the center of the Seoul is a cosmetic brand including the cosmetics with various color tones.


Nevertheless, VOV's fundamental brand concept is 'BLACK & WHITE.' It means VOV comprehends all the colors existing in the world. With these conflicting facts, the design process is made by the concept of ambilaterality.


Each space's design has a process of reinterpreting in the term of 'Digital + Nature = DIGINATURE.' Diginature is the term that describes the design of nature's various colors integrating with the futurism trend. Our goal is to feel the color of the nature unconsciously within the space rather than just give optical images of the expressive feature of the nature.


It is very different to see the forest and to be in the middle of the forest. Lights coming through the trees and the natural move of the creatures are difficult to be represented in stillness. The office space is designed to sense the forest itself. 52 movable column formed storages are designed not only under the consideration of the user's location, but also due to changing daylight from windows of three sides as the concept of lights coming through between the trees as in the forest.


The Space with the floating population such as the conference room and the showroom are designed with the concept of flowing flower. Also in this case, not the form nor the color can be perceived directly from just seeing the flower, but the spatial effect made by the layers of the transparent petals as the flowers in full blossom make people to sense the flower in their own way.


The layers of softly shaped glasses and the reflection of the glasses are overlapped and make phantasmal feeling in the space to avoid perceiving the solitude space but to sense the diversity and the splendidness of the nature.


Under the consideration of the fact that a lot of people pass through the main lobby within the short time, it is designed to feel the concept in a short time rather than reinterpret it.


Due to the spatial ratio, sunlight comes in heavily, exuberance of the forest and the use of the mirror shortly but intensively gives the idea of the building's concept.


Stimulating human’s eye may be the simple task; however, stimulating one’s emotion and sense is not. The colors and the concept of the nature are sensed emotionally with the space.


Ambilaterality of monotone colors, Black & White, and diverse colors co-exists in this space, and it is acknowledged with the emotional sense to appeal the nature color to human.


Program: Office building (cosmetic company), B1-12F (except 2-6f)
Location: Seoul, Korea
Floor area: Each 238 M2/1700M2
Date of Completion: 20/06/2009
Concept: 'Digital + Nature = DIGINATURE.'

Posted on Sunday September 13th 2009 at 4:38 pm by Sarah Housley. Copyright policy | Comments policy

  • Anton

    great! from concept to realization project!

  • Juampi Z

    what kind of light is ti? optical fiber??

  • mmm yes I quite like the undulating glass profiles… yessir…

  • LOW

    gotta admit
    wicked idea

  • tanya telford – T

    im impressed by this project, the concept is very admirable, i especially like the layers of softly shaped glass, for me they evoke sensitive.

  • Looks great, reminds me of a sofa Meyer en Van Schooten did once

  • jaja

    nice nice love the transparency invisibility effect

    wondering how many people, or even every day employees will run against it…
    and oh oh
    sorry for the pessimism . . .

  • the lighting effect looks like it is simply illuminating the glass from the ceiling and it catching the exposed edges …. very nice

  • great¡¡ i like the concept , this is the future workspaces

  • biboarchitect

    reminds me with a jelly fish flying in the water… very nice!

  • I can see some people walking straight into those pieces of glass.

  • ste

    the interesting transparent structures helps to get a nice and comfty atmosphere in a space without daylight… the fluid forms and the “virtual feel” is cool!
    to bad the lighting in general is very boring and diffuse imho! would love to see more contrast!

  • I do wish I could have intervened before the press release went out; this unique space deserved better…

  • Karla

    I think the choice of diffused lighting was made due to the many reflective surfaces. Sharp lighting could create more glare. However, it looks like a perfect day to have a pajama day and take a nap.

  • Hars

    It so rare that ethereality is achieved in design. I initially i thought these photographs were visualisations but then i found that the architects had actually built exactly what was on their mind; a kind of jellyfishlike translucency. Very rare.

  • bak

    I love the glass layers, the rest not so much. In the sense of material and light (daylight?).

  • paulo

    like the concept. don’t like the shape of the glasses. think that with time it will get boring and they’ll take it away. ja ja!
    nice work!

  • 非常好!

  • Lets begin with saying….STUNNING …absolutely…now that thats said, like said before…i can see loads of people heading straight into those beautiful glass panels…..anyhow….a great achievement !

    Congratulations :)