Leo Burnett Office by Ministry of Design

| 19 comments

Singapore designers Ministry of Design have completed an office interior for an advertising agency that features a drawing of the company's founder spread across the walls and floor, wielding a scaled-up model of a pencil.

Designed for advertising agency Leo Burnett and located in Singapore, the project is divided into three parts.

The first, called 'Space to Impress', contains the founder's giant portrait and a reception desk.

The second part comprises an informal area for relaxation, dominated by a wheelbarrow full of trophies, and meeting rooms enclosed in a long black corridor.

Circular holes in the corridor walls allow glimpses into the bright green meeting rooms.

The third part of the project is furnished with plywood desks in an open-plan configuration.

Graphics applied to the exterior are only ledgible when viewed from a certain point.

Here's some more information from Ministry of Design:

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LEO BURNETT OFFICE

Leo Burnett, the quintessential Ad man and creativity personified. In designing a space for those who bear his legacy, Ministry of Design conceived of 3 unique environments that separately capture a different aspect of the total creative process but yet connect seamlessly in spirit and tempo.

Space to Impress, Space to Interact and Space to Create

In the Space to Impress, visitors and guests exiting the lift into the entry foyer are immediately confronted with a larger than life 'graffiti' style portrait of Leo, an over-3-metre high mural painted on the floor, walls, windows and ceiling of the main entry foyer.

The energetic paint stokes capture both the man behind the brand as well as the creativity behind each of Leo Burnett's work. A cool white sophisticated counter sculpture anchors the reception area with embedded multi-media screens exhibiting past work.

In the Space to Interact, chill-out spaces and formal meeting spaces offer a variety of ways to meet and exchange ideas. A full wall-sized projection canvas and a wheelbarrow worth of trophies dominate the chill out space, whereas the more formal meeting spaces are characterized by an air of mystery as they sit behind a muted jet black corridor.

From this corridor, portholes allow peek-a-boo glimpses into the activity within.

In the Space to Create, a series of open planned desks unite the office into a single creative organism. The overall energetic vibe is reflected in the design of the customized plywood tables. Colored a variety of shades, the tabletops take on a checkered and playful quality.

Hot desks for group meetings and discussions also line the perimeter of this vast open plan. Generous outdoor deck areas provide an alfresco alternative from the sun-dappled interiors.

Ministry of Design has also integrated a 15m long anamorphic art feature that captures the aspirations of Leo Burnett towards every higher creative achievement.

DESIGNER DETAILS
Head Designer Colin Seah
Designers Kevin Leong, Roberto Rivera, Lolleth Alejandro, Sacharissa
Kurniawan

PROJECT DETAILS
Client Leo Burnett, Singapore
Consultant Structural Consultant: CME Engineering Pte Ltd
Contractor Kingsdec Interior Pte Ltd
Facilities Open seating for 112 staff, Reception, Lobby, Bar, 4 Meeting
Rooms, 4 Meeting Pods, 6 Hotdesks, 1 President Room, Print
Production Room, HR & Finance Room, Patio
Capacity 112 persons
Total floor area (m2) 1280
Duration of construction 4 weeks
Opening June 2009

| 19 comments

Posted on Sunday, October 18th, 2009 at 10:52 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • http://wearetol.com Barton Smith

    Even though that perspective effect with the 7+ has been done before (Eureka carpark in Melbourne) I still love it when ever I see a new one. Very cool office. Seems like it would feel a little odd working there, but perhaps thats what spurs their creativity…

  • http://www.lazerian.co.uk Liam

    love the illustration work

  • http://www.unruly.ca Katy McDevitt

    Big Designer is watching you.

  • http://www.the-fake-sartorialist.blogspot.com The Fake Sartorialst

    a Bit to white and a bit too green. The only usable space seems to be the area with wooden work desks, but even that looks like it could be a very uncomfortable space.

  • http://www.davidsign.com Davidsign

    That’s what I call a creative agency’s workplace! Brilliant!

  • http://www.bogdanpop.info Bogdan Pop

    Where’s the dust?

  • Ruth

    yipppiieee I love it

  • Samantha

    Really like it, but those meeting rooms are green!

  • Arthur

    The Awards in the wheelbarrow is a little arrogant.

  • DanielObayashi

    The larger than life self portrait and the giant pencil look quite silly, and honestly one sees more self-glorification in that room than being impressed.

    In general, the design tend towards trendy fashionable interiors with the dark corridors, white interiors and minimalistic tables. All these will look ultra dated in a few years to come. There’s so little thought or mention on the functionality or design in relation to the inner workings of a successful advertising firm.

  • Stuart

    Which client paid for all that then?

  • Luren

    Nice but doesn’t look comfortable to work in.The long corridor decked in black will be frightening to walk at night for overtime workers!!! I kinda enjoy the bright green rooms though. The open space concept working area kinda seems weird; there’s an utter lack of privacy, even for a corporate space.

  • Leandro Llorente

    the altered perspective of the entry looks good as an introductory idea that I wished was carried on to the interiors. the idea of graphic as a means of altering spatial ‘dimension’.

    an escheresque influence may have improved colin’s idea. as an architect, i love alterations.

  • http://www.isfactory.net Jannice

    Very creative office!
    Illustration work is interesting,,
    Will it be practical?

  • Leandro Llorente

    and MOD should start purchasing office chairs w/ rubber castors to avoid noise in the ‘SPACE TO CREATE’

  • Jan

    When I first viewed these pictures, I felt they were pretty co0l, in a designers world. But what about the writers? Do they also get inspired in the same way? I think not. I would think most designers would also like to have some privacy. Seems like way too many (noisy, people talking, coughing, etc) distractions to concentrate. FYI, the drawing of Leo is just a faint resemblance. Now that I think about it, it just seems more like big brother watching advertising. I can’t see anyone creating a Kellogg’s commercial in this place. On a design note: if your client is red-green color blinded, the place will only look gray and white.

  • http://none Nga

    I don’t like this office, no warm, it looks so cool in both meanings.

  • Random Cr

    You gotta love it when you land yourself right smack in the organization. But i guess another aspect that wasn’t mentioned in this article would be the vibes and dynamics of the Burnetters.

    If you can’t taste the Grape, don’t say its sour.

  • Nick

    You guys definitely have never been to the burnett offices? These are just common areas pictures, maybe use your imagination a little more, the private spaces are not shown above for obvious reasons. Also privacy isn't all so important for the designers, its a creative collaboration environment, think tanks, and group projects, there isn't one single project worked on by one designer, or writer.