iPad by Apple


Apple CEO Steve Jobs has unveiled the iPad, a large touch-screen device for reading, browsing the internet, listening to music and playing games. Update: this project is included in Dezeen Book of Ideas, which is on sale now for £12.

The much-anticipated product has a 9.7 inch screen, is 13 mm thick and weighs 0.7 kg.

The display automatically switches from portrait to landscape as the device is turned.

It runs almost all existing apps and allows users to read and send email, look at photos, watch movies, listen to music, play games, browse the internet and read e-books.

Here's the release from Apple:


Apple Launches iPad
Magical & Revolutionary Device at an Unbelievable Price

SAN FRANCISCO—January 27, 2010—Apple® today introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more. iPad’s responsive high-resolution Multi-Touch™ display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds— thinner and lighter than any laptop or netbook. iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March starting at the breakthrough price of just $499.

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”

iPad features 12 next-generation Multi-Touch applications. Every app works in both portrait and landscape, automatically animating between views as the user rotates iPad in any direction. The precise Multi-Touch interface makes surfing the web on iPad an entirely new experience, dramatically more interactive and intimate than on a computer. Reading and sending email is fun and easy on iPad’s large screen and almost full-size “soft” keyboard. Import photos from a Mac®, PC or digital camera, see them organized as albums, and enjoy and share them using iPad’s elegant slideshows. Watch movies, TV shows and YouTube, all in HD or flip through pages of an e-book you downloaded from Apple’s new iBookstore while listening to your music collection.

iPad runs almost all of the over 140,000 apps on the App Store, including apps already purchased for your iPhone® or iPod touch®. The iTunes® Store gives you access to the world’s most popular online music, TV and movie store with a catalog of over 11 million songs, over 50,000 TV episodes and over 8,000 films including over 2,000 in stunning high definition video. Apple also announced the new iBooks app for iPad, which includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile device. The iBookstore will feature books from major and independent publishers.

Apple also introduced a new version of iWork® for iPad, the first desktop-class productivity suite designed specifically for Multi-Touch. With Pages®, Keynote® and Numbers® you can create beautifully formatted documents, stunning presentations with animations and transitions, and spreadsheets with charts, functions and formulas. The three apps will be available separately through the App Store for $9.99 each.

iPad syncs with iTunes just like the iPhone and iPod touch, using the standard Apple 30-pin to USB cable, so you can sync all of your contacts, photos, music, movies, TV shows, applications and more from your Mac or PC. All the apps and content you download on iPad from the App Store, iTunes Store and iBookstore will be automatically synced to your iTunes library the next time you connect with your computer.

iPad’s brilliant 9.7-inch, LED-backlit display features IPS technology to deliver crisp, clear images and consistent color with an ultra-wide 178 degree viewing angle. The highly precise, capacitive Multi-Touch display is amazingly accurate and responsive whether scrolling web pages or playing games. The intelligent soft keyboard pioneered on iPhone takes advantage of iPad’s larger display to offer an almost full-size soft keyboard. iPad also connects to the new iPad Keyboard Dock with a full-size traditional keyboard.

iPad is powered by A4, Apple’s next-generation system-on-a-chip. Designed by Apple, the new A4 chip provides exceptional processor and graphics performance along with long battery life of up to 10 hours.* Apple’s advanced chemistry and Adaptive Charging technology deliver up to 1,000 charge cycles without a significant decrease in battery capacity over a typical five year lifespan.**

iPad comes in two versions—one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced breakthrough 3G pre-paid data plans for iPad with easy, on-device activation and management.

Continuing Apple’s dedication to designing and creating environmentally responsible products, each iPad enclosure is made of highly recyclable aluminum and comes standard with energy-efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. iPad contains no brominated flame retardants and is completely PVC-free.

Apple today released a new Software Development Kit (SDK) for iPad, so developers can create amazing new applications designed to take advantage of iPad’s capabilities. The SDK includes a simulator that lets developers test and debug their iPad apps on a Mac, and also lets developers create Universal Applications that run on iPad, iPhone and iPod touch.

Pricing & Availability
iPad will be available in late March worldwide for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. The Wi-Fi + 3G models of iPad will be available in April in the US and selected countries for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad will be sold in the US through the Apple Store® (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. International pricing and worldwide availability will be announced at a later date. iBookstore will be available in the US at launch.

*Apple tested wireless battery life by browsing web pages and receiving email over an AirPort® network, never letting the system go to sleep during the test, and keeping the display at half brightness. This is a typical scenario of use on the go, resulting in a battery performance number that is very relevant to mobile users.

**A properly maintained iPad battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Posted on Wednesday January 27th 2010 at 8:11 pm by . Copyright policy | Comments policy

  • does seem to be that way, mostly people seem baffled. It’ll be good for those people happy to use a kindle but unimpressed with its usability… time will tell

  • nico

    as is the case with most apple products, i’m tickled by the way it looks. However, having purchased several apple products in the past i’ve learned to be patient and wait for the newer versions. i can already speculate what the 2nd and 3rd generations will look like and what additional bells and whistles will come along with it. so i’m going to bite my lip and keep my $500 for now.

  • portionspread

    Wow for a designblog, people really seem to have a narrow view. What everyone is missing here is that it is NOT about what it looks like, it is all about the third party applications.
    Everyone complaining about it because of the way it looks or its standard out of the box applications are uninformed and absolutely missing what will make this revolutionary.
    Once people get a hold of the SDK it is going to completely change the game. Custom applications. Custom controllers. All controlled however you want wherever you want. Ultra portable. jeez open your eyes and look beyond its physical design.

  • just great!!!!!!!!!!!

  • n

    frame too big definitely

  • Matthias

    This next generation of Apple products are no longer really focused on the user (I haven’t jailbroken my PowerBook for six years and it does everything I want), and I’m sure that SDK will only let you program within the limitations of their own marketing strategy, like with the iPhone.

    This here is a terminal to the growing Apple-centric media ecosystem.
    iGnorance is strength.

  • Rich – Newcastle UK

    I’m an Apple fan but I’m soo disappointed!!!!

  • travis

    Captain Picard’s log.

  • bb

    thanks dezeen! i’ve been living in a cave for the last year and hadn’t heard ANYTHING about this.

  • http://www.guardian.co.uk/technology/2010/jan/29/stephen-fry-apple-ipad

    I guarantee you. In a year’s time. At least half of you will be using this device as your Portfolio to show your clients your work… which is way better than showing it from your iPhone or lugging around a Macbook or some other Laptop.

  • Pao

    It’s full of faults apparently: no multitasking which means you either listen to music or surf the web; you can’t do 2 things at the same time…the prehistry of computers strikes back.
    And I am a big Mac fan, needless to say, but I sense this time they’ve fucked it up badly :(

  • Pao

    @Matthias: You are so right!
    iGnorance is growing fast unfortunately :(

  • joshu carpenter


  • eye+

    bling bling. I guess this will be a big success, there are many business people carrying similar objects around but extremely ugly versions, it’s a very commercial product and not an innovative one. less exciting than the usual mac products

  • Lord D

    Has anyone commented on the design, you know, what with this being a design blog??

  • Martin

    I do like the concept of the item, althoug its just using the tools that they already have, and somehow made the iphone touch a bit bigger. They might not be innovating compared to the rest of their products, but compared to other companies they are way ahead. I believe they should think more eco, because they stimulate the disposal of the products, by changing it every 6 months, making the old versions of their products look as if they where from a 1000 years ago and by somehow making the lifespan of the products no longer than 2 years. I dont think there is a mac product on earth that is older than 2 years and still works.

  • Borobudur

    I’ll pass…..I rather get a netbook….I want it to function and run applications exactly as my desktop does……. the IPad don’t have that option……wat a shame !!

  • no multitasking, no camera/webcam, no flash, no usb or sd card reader without the adapter, no hdmi out. also, wrong format: too square for watching movies…
    very poor product by any standard.

  • Well, too bad it’s not bullet proof. It looks like an elefant stepped on an iPod Touch.

  • BRian



    I want my Stylus!


  • Retep

    Don’t drop it… Both my girls bought IPhoones with their own babysitting money.
    The screens broke on the first drop and Apple will not replace.
    Looks like a huge gimmick to me.