Embedded Project by HHD_FUN


Rather belatedly, here's a pavilion designed by Beijing studio HHD_FUN for Shanghai, with a surface composed of triangles, divided and divided again in a fractal pattern.

Called Embedded Project, the structure was built in October 2008 in collaboration with artist Xu wenkai.

It housed an installation that projected imaginary buildings and images from mapping programme Google Earth in response to visitors' movements.

More about HHD_FUN on Dezeen: YJP Administrative Center (January 2010)

See also: Dezeen's top ten pavilions.

The text below is from  the designers:

Embedded Project

In collaboration with Aaajiao (Xu Wenkai)

This temporary, interactive installation was based on the concept of ‘complex systems’ which can observe, perceive and research our living world, society and biology. Virtual architecture is embedded into various cities and regions within Google earth projected onto the floor, within the internal space of the installation. Motion sensors track the movement of the audience within the internal space, and the projectors respond according to these inputs. By using this interactive technology, members of the audience can trigger and control the projected scene by changing the displacement of their own body or altering the distance between each other within the projective regions. The audiences are provided with unusual perspectives to view the globe, our city, open fields, as well as the algorithmic architectures embedded into the Google Earth projection.

This system establishes an evident but uncertain logical relationship between the movement of people, visual experience and “urban messages”. The audience can observe the process of urban change within the projection.

The faces of the box were designed using a recursion algorithm, based upon a triangular fractal pattern. Each triangle is sub-divided or ‘cracked’ again and again to create smaller and smaller triangles and a denser pattern. At each stage, two out of the three segments are cracked, so that one large segment remains intact to create variation in scale across the surface. At each cracking, the new triangles are raised, perpendicularly by 12cm to create the three-dimensional, surface pattern on the faces of the installation.

Abandoning traditional architectural design methodology and using this computational algorithm, the artists(architects) seek to challenge the traditional top-down design method. Connecting the logic of the algorithm and its execution process with physical architecture can generate unexpected results. To visualize these results, the generated digital data (the three-dimensional architectural models) are embedded into the Google Earth projections. Hence the installation design is virtually-embedded within its own physical, architectural manifestation.

Posted on Friday March 19th 2010 at 10:20 am by . Copyright policy | Comments policy

  • alex.age5

    wow. looks interesting, similiar to early zaha

  • tanya telford – T

    sounds interestingish…….. sounds like there is alot going (i would liked this less complex) i would have perhaps preferred if they had used something other than google earth as not sure what’s on it now/its form, how easy it is for people to connect with real things on it….. i think there are many artists, (in fact one has just sprung to mind, part of a project i was working on) who works kind of making/useing this kind of technology (ish/kind of thing) but he does so managing to keep things very engaging in a human sensory way, due to its complexity, this sounds like it might have been a bit too…. (can’t think of the word), …..

  • KWS

    I wish the fractal design was the structure itself (vis a vis Bucky Fuller’s geodesics)…

  • gab xiao

    BEAUTIFUL! I can hardly see a Zaha influence in it though…

  • superb design… my first thought was origami :) but I guess fractal structure is what makes it so captivating.

  • une belle étude architecturale . Félicitations.

  • Really beautiful.

  • al

    just another skin obsessed project..

  • Really interesting project I like the complexity that can emerge from very simple rules , I´m going to make a study of it and try to make an script to create similar facade panels =) .

  • fascinating.

  • This hasn’t got anything in comparison to the British Pavillion.

  • tanya telford – T

    @ Hefin, do you mean the UK pavilion by Thomas Heatherwick (in association with Kew) ? – if you do, it does sound quite amazing & I feel really positive in terms of, among other things, flaura & fauna

  • JP

    Nice perception of space