
Swedish designers Whatswhat Collective have designed a pleated lamp shade that changes shape when its drawstrings are pulled.

Called Potential Energy, their inaugural collection will be launched at ICFF in New York this month.

The range also includes a floor and desk lamp that can be adjusted by pulling the power cord through holes in their stands.

The collective will represent Konstfack University College of Arts, Crafts and Design from Sweden at the fair.

Here's a little bit of text from the designers:
Konstfack will be represented at this years 2010 ICFF in New York. Initiated by John Astbury, Bengt Brummer and Karin Wallenbeck, “Potential Energy” is a collection of lighting that explores this concept.

This is the first project from the Whatswhat Collective.

The lamps represent the presence of both suggested and actual movement.

Each piece expresses a different take on potential energy, playing with structure, dynamics and atmosphere.
Inviting interaction to set the potential energy in motion. A story of analogue dimming, movement and rest.

Come and see the show in New York at the ICFF Booth number 1076, May 15-18th 2010.
See also:
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| Lantern by Mathias Hahn for Ligne Roset |
Also showing at the ICFF |
More stories on lighting |





these are amazing! so simple and beautiful
Nice products, love the simplicity !
kind of multi-function and simple, good.
Nice lighting with intelligent and beautiful solutions!
nice and clean products. good luck.
Konstfack seems to be upping their game.
Beautiful and poetic lights, clean execution.
the floor & desk lamps are amazing, this cord system is so simple but highly efficient, and beautiful with those materials
i want these in my store !
beautiful designs and materiality, i love it, why cant life be so simple and elegant all the time? Whatswhat collective – come and improve our lives
Sverige!
They’ve done it again…
what are the pendants made from?