Potential Energy by Whatswhat Collective


Swedish designers Whatswhat Collective have designed a pleated lamp shade that changes shape when its drawstrings are pulled.

Called Potential Energy, their inaugural collection will be launched at ICFF in New York this month.

The range also includes a floor and desk lamp that can be adjusted by pulling the power cord through holes in their stands.

The collective will represent Konstfack University College of Arts, Crafts and Design from Sweden at the fair.

Here's a little bit of text from the designers:

Konstfack will be represented at this years 2010 ICFF in New York. Initiated by John Astbury, Bengt Brummer and Karin Wallenbeck, “Potential Energy” is a collection of lighting that explores this concept.

This is the first project from the Whatswhat Collective.

The lamps represent the presence of both suggested and actual movement.

Each piece expresses a different take on potential energy, playing with structure, dynamics and atmosphere.

Inviting interaction to set the potential energy in motion. A story of analogue dimming, movement and rest.

Come and see the show in New York at the ICFF Booth number 1076, May 15-18th 2010.

See also:


Lantern by Mathias Hahn
for Ligne Roset
Also showing at
the ICFF
More stories on

Posted on Thursday May 13th 2010 at 4:03 pm by Catherine Warmann. Copyright policy | Comments policy

  • denis

    these are amazing! so simple and beautiful

  • sososo

    Nice products, love the simplicity !

  • oliveg

    kind of multi-function and simple, good.

  • Gustav

    Nice lighting with intelligent and beautiful solutions!

  • nice and clean products. good luck.

  • artur

    Konstfack seems to be upping their game.
    Beautiful and poetic lights, clean execution.

  • hugo

    the floor & desk lamps are amazing, this cord system is so simple but highly efficient, and beautiful with those materials

    i want these in my store !

  • cb

    beautiful designs and materiality, i love it, why cant life be so simple and elegant all the time? Whatswhat collective – come and improve our lives

  • Sverige!
    They’ve done it again…

  • ash

    what are the pendants made from?