Eva Fashion Store by Volido

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New York studio Volido have completed the interiors for a fashion store in New York that's intended to look like a fashion runway.

Called Eva Fashion Store, the project features a long strip of black painted on the floor.

An array of fluorescent tubes on the ceiling light the store while a mirror at the far end elongates the walkway's appearance.

The space will function as a fashion store as well as an exhibition and event space.

Here's a bit of text from the designers:


Once upon a time, in an old Chinese Grocery store in the lower Manhattan, Max Sanjulian, principal of Volido, designed what claims to be the most exclusive home for emerging international fashion designers in New York.

Vivienne Westwood Anglomania, Henrik Vibskov, C.Neon and TV among others in its racks...the space is EVA.

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Volido, running away from the traditional approach to fashion-retail space, choose Fast, Cheap and Smart as positive qualities inherent to the best contemporary designs. With the Fashion Industry, highly monopolized by corporates, this attitude seems to be the way to go in order to survive independently in places like Manhattan, Tokyo, London or Paris.

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The Fluorescent tube-lit hybrid space is now conceived to combine fashion sales, temporary art exhibits and events in a very long and narrow lot. Economy of movements with long and straight lines are framing the clothing and articulating the indoor seating areas at the same time.

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The combination of the spatial-anorexia, emphasized with the narrowness of the perspective, and the transparency of the full operable clear panel glass façade, swallow the eyes of the passerby.

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The store front emphasizes this effect with the dissolution of the limits between interior and exterior offering an outdoor-indoor-seating-stage area that has already become a hang out point for the regular downtown fashionistas.

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Firm : Volido
Architect/designer: Max Sanjulian
Location: 355 Bowery Street New York, New York

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Area = 2000sqft
Budget= $200,000
Eva-New York fashion store


See also:

.

SongMax store by
Elevation Workshop
More interior stories
on Dezeen
The Panther by
Volido
  • http://www.notyourgoddess.blogspot.com Harpa

    Where are the clothes?

  • http://www.notyourgoddess.blogspot.com Harpa

    Oh sorry, had only seen the first pic when I commented.

  • http://bit.ly/BlogDB Laura

    Hm….I love the idea and the openness but I don’t like the lights. Fluorescent lights make everything look unattractive….

  • http://studiohindia.blogspot.com dist

    what’s with the creepy woman with hair all over her face looking like a japanese horror movie anyway..??!

  • Nachi

    I love the concept, low budget clean space, highlights the product
    great job!

  • Davide

    I like it, although it looks like they run out of budget when they paid the rent for the space, and then there was not much left for Mr.Max Sanjulian..

  • nico

    it’s the chick from ‘the grudge’! RUNNNNNNNN!!!!!!!!!!