Made in Italy talks: il Modo Italiano


Dezeen movie: in the first of five movies for the Design Museum in association with Peroni Nastro Azzurro, designers Pierro Lissoni, James Irvine and Claudio Silvestrin discuss the workings of the Italian design industry at a talk in London.

Click on the symbol in the bottom right of the video player above to view the movie in full-screen HD.

Called Made in Italy, the series of five talks on Italian design were chaired by Design Museum director Deyan Sudjic and took place in London, Brighton and Glasgow.

Above: (left to right) James Irvine, Piero Lissoni, Deyan Sudjic and Claudio Silvestrin.

Look out for more movies in this series featuring designers including Mario Bellini, Fabio Novembre and Antonio Citterio on Dezeen over the next few days.

Photos are by Luke Hayes.

More information about the talks can be found in our earlier story.

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Posted on Monday June 7th 2010 at 4:06 pm by Brad Turner. Copyright policy | Comments policy

  • I studied at the RCA with James. I fondly remember he loved to laugh at my shoes. Not Church’s but Birkenstocks, worn ahead of their time.

    I now live and work in North America. The panel projected a simple view of manufacture here. Of course there are the international corporations such as Herman Miller that make decision at board level but, I have found, most furniture manufacturers are nimble family companies. I’ve found 1st, 2nd and 3rd generation companies still with a family member at the head, making their own decisions – Martin Brattrud, David Edwards, Blu Dot, Tuohy, Heller, DellaRobbia, Arcadia, Izzy, Nienkamper, Umbra … to name a few.

    An important difference I’ve noticed is that in Italy each company has a dedicated development team/craftsman with space to prototype. Whereas here skilled people tend to be taken off a production line to assist with development in short bursts. We’ve found designers have to contribute more in a technical and advisory sense throughout development. And need to understand each company’s production capabilities, to give and to get the best out of the process.

  • pearl Harbor

    quelle belle brochette!!