Droog Townhouse by Atelier Bow-Wow


Droog Townhouse by Atelier Bow-Wow

At their Amsterdam headquarters Dutch design collective Droog present plans for a house by Japanese studio Atelier Bow-Wow, to be built behind an existing townhouse facade in Amsterdam and furnished entirely with the Droog collection.

Droog Townhouse by Atelier Bow-Wow

Rather than dividing the interior with a staircase, the Droog Townhouse will comprise a series of stepped levels throughout the house.

Droog Townhouse by Atelier Bow-Wow

The exhibition also includes details of a hotel by Atelier Bow-Wow to be built nearby.

Droog Townhouse by Atelier Bow-Wow

The show continues until 18 July.

Droog Townhouse by Atelier Bow-Wow

Here's some more information from Droog:

Droog & Atelier Bow-Wow

Droog Amsterdam presents the plans for Droog Townhouse and a new hotel by Tokyo-based Atelier Bow-Wow. The exhibition opens June 24th and goes until July 18th.

Droog Townhouse by Atelier Bow-Wow

Commissioned by Amsterdam housing association Ymere, Townhouse is Droog’s first house. The interior is furnished with Droog products, such as the classic 1991 Ragchair and Milk bottle lamp by Tejo Remy, the Heat wave radiator by Joris Laarman and the Tile kitchen by Arnout Visser, Erik Jan Kwakkel, and Peter van der Jagt. Imagined for a single, a contemporary family or as a VIP guesthouse, the one-of-a-kind layout is a continuous flow of spaces, each with its own functionality merging with circulation space. Private rooms such as the master and optional guest bed, the bath, the balcony and a sound-proof refuse are separated by shared space, creating a unique combination of contact and independence, spaciousness and intimacy.

“In townhouse typology that is narrow and vertical, it is unavoidable for the staircase to dictate a layout that is clearly divided into floors and rooms. We break this by proposing a house without a staircase—instead the whole house becomes inhabitable steps. Each step performs as the place for Droog furniture and living.” - Atelier Bow-Wow

Droog Townhouse by Atelier Bow-Wow


Around the corner from Droog Amsterdam will soon be a new 10-room member-only hotel, concept restaurant and exhibition space. Leaving the canal-facing front façade intact, Atelier Bow-Wow created an intricate inner courtyard façade inspired by Amsterdam’s historic architecture. The hotel restaurant will host new concept dinners by invited designers and chefs, improvising with local market left-overs and practicing the act of eating slowly yet attentively. The street level will host exhibitions.

“Both projects had a similar starting point, in that they were both renovation projects, and that the street façades needed to be kept. However, Droog took each project in a completely different direction.” - Atelier Bow-Wow

See also:


Four Boxes Gallery
by Atelier Bow-Wow
Droog Studio by
Makkink & Bey
architecture stories

Posted on Monday June 28th 2010 at 11:41 am by . Copyright policy | Comments policy

  • final

    Instead of a spacious effect, the result looks rather as a collection of cramped spaces to me.

  • Theo


  • edward

    Hmm…not handicapped accessible. A Show “house” rather than a home. But it’s would be fun to visit.

  • kle

    I have had such thing in my mind during “studenthood” but I have never been able to materialize it in an idea. Seeing this makes me really happy that I finally saw what I had in my mind :-)…This helped me translate my thoughts into images.

    great endeavor but I agree with the wheelchair concern though…
    However it can improve :-)


  • geometricmind

    Dont be absurd people. It is a private project fot a certain family. As long as the family doesnt require the architect to deal wih wheel chair matters, he doesnt have to solve such a problem, at all. Thats simply over concern. A design can not solve every single problem and even if it is so, i wouldnt call it a good design.

  • Kalum

    Still look like a bunch of cramped space put together. The little unmatching piece sof furniture on each little floor are not helping to have a good feeling of space. Looks indeed more like a showroom.

  • edward

    Right…no wheelchair accessibility required. But what’s with the kitchen counter in front of the windows. OK…so it is just a rendering.

  • niteowl

    instead, u need a robot to carry u if u lost ur legs

  • Nanako

    very sweet renders (especially the section), very bad design

  • icytangle

    Anyone who has seen A Clockwork Orange, which features Team 4's Skybreak House, will know that if you become disabled the solution is simple. Just get a dodgy looking bodybuilder who will carry you up the stairs.

    …could this be why it is called the Droog house?