Alfa Romeo Centenary Sculpture by Gerry Judah

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Alpha Romeo Centenary Sculpture by Gerry Judah

Designer Gerry Judah has created this bright red looping structure for Alfa Romeo at Goodwood Festival of Speed, which took place in West Sussex last weekend.

Alpha Romeo Centenary Sculpture by Gerry Judah

The sculpture marked the car brand's centenary and features two iconic Alfa Romeo cars, from the past and present, at the end of a series of loops.

Alpha Romeo Centenary Sculpture by Gerry Judah

The form of the sculpture is inspired by the Cloverleaf badge found on the cars.

Alpha Romeo Centenary Sculpture by Gerry Judah

Read about Judah's previous Goodwood Festival of Speed sculptures here and here.

Alpha Romeo Centenary Sculpture by Gerry Judah

Photographs are by David Barbour.

Alpha Romeo Centenary Sculpture by Gerry Judah

Here's some information about the project:


ALFA ROMEO CENTENARY SCULPTURE, GOODWOOD FESTIVAL OF SPEED 2010

This is the Alfa Romeo Centenary Sculpture displayed at Goodwood Festival of Speed 2010. The designer of the sculpture Gerry Judah www.judah.co.uk says: “With such a vast rich heritage, trying to encapsulate all that is great about Alfa Romeo was no easy task. So many factors played a part in the creative process, from the beauty of the cars themselves which are often art forms in their own right, to the passion the marque shows and holds in so many hearts. I felt it was important that the sculpture complemented and expressed these messages.

Alpha Romeo Centenary Sculpture by Gerry Judah

The perfect way of communicating this was to use two of Alfas most iconic cars – past and present – the P2 and the 8C Competizione – both legendary in their own right with the connection of the first and most recent Alfa Romeo to feature Alfa’s eight-cylinder engine.

Alpha Romeo Centenary Sculpture by Gerry Judah

Apart from creating a strong dynamic, it was important to translate their connection. Representing the best of all that is Alfa Romeo, there was no better symbol to take inspiration from than Alfa’s famous Cloverleaf badge, which has donned past and present high performance Alfa Romeos. The easiest part of this project was choosing a representative colour – which of course had to be Alfa Red“.

Alpha Romeo Centenary Sculpture by Gerry Judah

Client: Fiat/Alfa Romeo
Concept, design and production: Gerry Judah
Consultant Engineering: Capita Symonds
Fabrication and Installation: Littlehampton Welding
Photography: David Barbour


See also:

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Audi Centenary Sculpture by Gerry Judah Land Rover Sculpture by
Gerry Judah
ArcelorMittal Orbit by
Anish Kapoor
  • http://deleted will Mac

    A very nice chap and he always comes up with great installations every yr – The Audi one was my favorite

  • maxh habib

    Very suitable for Glorious Goodwood.

  • http://museomagazine.com jdp

    would be a much more successful sculpture without the cars

  • K

    I would be really interested to know how is the structure made ! :-)

  • manuela wyss

    why the car – you don’t have Diana paddling in her memorial fountain…

  • Tom

    Great sculpture as per usual from Gerry.
    nice video with Gerry, talking about this year’s design of the sculpture

    http://www.youtube.com/watch?v=d-rI1MowqCs&hd=1