Gareth Pugh store in Hong Kong by Daytrip

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Gareth Pugh shop Hong Kong by Daytrip

London studio Daytrip have installed rubber display stands and a padded cell at this Hong Kong shop for fashion designer Gareth Pugh.

Gareth Pugh shop Hong Kong by Daytrip

An LED display shows Pugh's movie collaborations with artist Ruth Hogben, reflected endlessly in mirrored glass covering the other walls.

Gareth Pugh shop Hong Kong by Daytrip

Garments are hung in rubber-lined recesses while accessories sit atop rubber-covered light boxes.

Gareth Pugh shop Hong Kong by Daytrip

The changing room is covered in grey triangular padded-leather tiles.

Gareth Pugh shop Hong Kong by Daytrip

Photographs are by Joseph Cheung.

Gareth Pugh shop Hong Kong by Daytrip

Here's some more information from Daytrip:


London studio daytrip has designed the first ever shop for fashion designer Gareth Pugh in Hong Kong.

Gareth Pugh shop Hong Kong by Daytrip

The space is designed to showcase Gareth’s creations in a black-mirrored cube. The dominating feature is a full height LED wall that plays constant videos of the designer’s collaborations with video artist Ruth Hogben, the result being infinite reflections on all sides of the retail space.

Gareth Pugh shop Hong Kong by Daytrip

Whilst Pugh’s creations are visually showcased across the space, his clothes hang in rubber lined edge lit recessed areas and his leather accessories sit on chamfered rubber light-boxes located centrally in the space.

Gareth Pugh shop Hong Kong by Daytrip

Contrasts of ‘light and dark’ and ‘matt and shiny’ are strong themes in the design. One of the strongest contrasts is the changing room with soft padded triangular tiles in ash grey leather with stark, clinical lighting.

Gareth Pugh shop Hong Kong by Daytrip

The angled mirrors reflect the geometric pattern emphasising the sense of unease in the padded cell.

Gareth Pugh shop Hong Kong by Daytrip

The façade is finished in matt black rubber with Gareth’s logo across the window, the effect being a dramatic brand vision from the street with a constantly changing video backdrop.

Gareth Pugh shop Hong Kong by Daytrip

Iwan Halstead, Creative Director of daytrip says “early inspiration for the shop came from conversations with Gareth about ‘Witches of Eastwick’ and his work with Showstudio. I showed him a Hype William’s directed Busta Rhymes video and some materials and we felt we had a strong concept that echoed his brand ideology.”


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Posted on Thursday, August 12th, 2010 at 12:55 am by . See our copyright policy. Before commenting, please read our comments policy.

  • edward

    It looks awfully dark and a padded cell for a dressing room?

    • chris

      for goodness sake it's amazing!!

  • christine

    i want to go!!

  • christine scott

    absolutely A M A Z I N G!!!

    even his shop is a piece of art

    well done gareth you deserve so much

    you have worked so hard.

  • http://www.gucci1923.com/ DiscountGucci

    i dream of there.