“Gap scraps new logo after online outcry” - BBC 12 October 2010 Pin It Tweet Dezeenwire: clothing brand Gap have scrapped their new logo, launched last week, after customers objected to the design – BBC
WE ARE SCRAP LAB AND WE JUST RECYCLED GAP´s NEW LOGO http://www.facebook.com/pages/scrap-lab/125798254…
Brilliantly done! They remain the same and have garnered more free publicity than they could probably have afforded. The question is, can they capitalize on it?