Delicatessen 2 by Z-A Studio

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Delicatessen Clothing Store by Z-Astudio

This clothing store in Tel Aviv by Z-A Studio of New York features items displayed on a pegboard that runs to the ceiling of the double-height space.

Delicatessen Clothing Store by Z-Astudio

Called Delicatessen 2, the interior of the shop features furniture that appears to be emerging from the walls, with the spaces beneath them painted yellow.

Delicatessen Clothing Store by Z-A Studio

Clothes are displayed on the pegs along one wall, with handbags mounted at the back of the space.

Delicatessen Clothing Store by Z-Astudio

Photographs are by Assaf Pinchuk.

Delicatessen Clothing Store by Z-Astudio

The following information is from the architects:


Delicatessen Clothing Store

By mounting the pegboard on the entire 5m tall space, and lighting it from behind, this rough hardware store material  turned into an ephemeral, lace-like dress that wraps around the space.

Delicatessen Clothing Store by Z-A Studio

In addition to the vertical pegboard display, horizontal display fixtures, made of found and recycled furniture pieces were cut out of the pegboard dress and "pulled" out of the wall revealing the yellow undergarment.

Delicatessen Clothing Store by Z-Astudio

The pegboard material was selected because it is the most bass flexible display infrastructure, which allows the constant change, growth and mutation of the space.

Delicatessen Clothing Store by Z-Astudio

Spatial transformation can follow a change in display needs, evolution of the brand or simply the change of fashion seasons.

Delicatessen Clothing Store by Z-A Studio

The recurring customer who is used to the change of goods can now encounter an immersive transformation and the spatial design can become a commodity consumed on a regular basis.

Delicatessen Clothing Store by Z-A Studio

Delicatessen Clothing Store by Z-A Studio

Delicatessen Clothing Store by Z-A Studio

Delicatessen Clothing Store by Z-A Studio

Delicatessen Clothing Store by Z-A Studio

Delicatessen Clothing Store by Z-A Studio

Delicatessen Clothing Store by Z-A Studio


See also:

.

Lik+Neon by
Gitta Gschwendtner
Stella K Showroom by
Pascal Grasso Architectures
More interiors on
Dezeen
| 4 comments

Posted on Wednesday, November 24th, 2010 at 9:45 am by Catherine Warmann. See our copyright policy. Before commenting, please read our comments policy.

  • mmm

    Really graphical! Yes … I like it.

  • http://www.inchclothing.co.uk rob

    The rail up the top is a little overfull no?

  • Hamid

    This is a surealist space.I like it

  • kiki

    Super Cute!!!