Dezeen Magazine

Lik+Neon by Gitta Gschwendtner

Designer Gitta Gschwendtner has completed the interior of a shop in east London that features lighting made of plastic milk bottles.

Called Lik+Neon, the shop stocks T shirts, magazines, jewellery and art objects.

Magazines, CDs and records are displayed on a grid of elasticated ropes, while a seemingly-random composition of square pegs supports clothing and jewellery.

Photographs are by Uli Schade.

The information below is from Gschwendtner:

LIK+ NEON shop design

Design shop Lik+Neon have commissioned the designer Gitta Gschwendtner to redesign their eclectic and vibrant shop in London.

Lik+Neon sell a unique selection of products including T-shirts, art magazine, interior objects, jewellery and art pieces.

The display concept for the varied stock explores a juxaposition of order and randomness, cleverly integrating bungee cord to create tidy grids showcasing the beautiful covers of the magazines, cd’s and records, each one of them practically a piece of art in their own right.

In dynamic contrast, square display pegs jut from the walls in apparently random fashion, creating sculptural protrusion that function as hocks for prints, T-shirts and jewellery.

The pegs create a pixelated effect continued by Gschwendtner’s striking one-off ceiling installation-a lighting system devised from hundreds of plastic milk bottles, creating three glowing abstract clouds illuminating the white interior.

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