![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-1.jpg)
Lik+Neon by Gitta Gschwendtner
Designer Gitta Gschwendtner has completed the interior of a shop in east London that features lighting made of plastic milk bottles.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-6.jpg)
Called Lik+Neon, the shop stocks T shirts, magazines, jewellery and art objects.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-3.jpg)
Magazines, CDs and records are displayed on a grid of elasticated ropes, while a seemingly-random composition of square pegs supports clothing and jewellery.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-13.jpg)
Photographs are by Uli Schade.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-7.jpg)
The information below is from Gschwendtner:
LIK+ NEON shop design
Design shop Lik+Neon have commissioned the designer Gitta Gschwendtner to redesign their eclectic and vibrant shop in London.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-8.jpg)
Lik+Neon sell a unique selection of products including T-shirts, art magazine, interior objects, jewellery and art pieces.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-9.jpg)
The display concept for the varied stock explores a juxaposition of order and randomness, cleverly integrating bungee cord to create tidy grids showcasing the beautiful covers of the magazines, cd’s and records, each one of them practically a piece of art in their own right.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-2.jpg)
In dynamic contrast, square display pegs jut from the walls in apparently random fashion, creating sculptural protrusion that function as hocks for prints, T-shirts and jewellery.
![](https://static.dezeen.com/uploads/2010/04/dzn_LIK-+-NEON-by-Gitta-Gschwendtner-10.jpg)
The pegs create a pixelated effect continued by Gschwendtner’s striking one-off ceiling installation-a lighting system devised from hundreds of plastic milk bottles, creating three glowing abstract clouds illuminating the white interior.
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