Munich La Roca by Bailo+Rull ADD Arquitectura

| 5 comments

Shoes are displayed on conveyor belts at this store in Barcelona by Spanish firm Bailo+Rull ADD Arquitectura.

Munich La Roca by Bailo+Rull ADD Arquitectura

Designed for shoe brand Munich, the interior has reflective walls while peep-holes in the facade allows shoppers to glimpse behind-the-scenes of the store.

Munich La Roca by Bailo+Rull ADD Arquitectura

Photographs are by Albert Marín unless stated otherwise.

Munich La Roca by Bailo+Rull ADD Arquitectura

Above image is by Pol Viladoms

The following information is from the architects:


The innocent and fresh vision of kids are the leitmotiv of the new shop that Munich Shoemakers have opened in La Roca Village Shopping Complex in Barcelona.

Munich La Roca by Bailo+Rull ADD Arquitectura

From the start, the project uses the imaginary set around the question ‘How do things work?’, commonly asked by us in our childhood.

Munich La Roca by Bailo+Rull ADD Arquitectura

The shop plays with the idea of moving Munich’s factory in Capellades to La Roca.

Munich La Roca by Bailo+Rull ADD Arquitectura

The aim is to make the costumer believe that, behind the eight meter wall, a team of 21st century shoemakers are doing their pair of shoes in the same moment.

Munich La Roca by Bailo+Rull ADD Arquitectura

The shopping experience becomes something more exciting: to buy a Munich’s pair means to become, for a while, a lucky kid.

Munich La Roca by Bailo+Rull ADD Arquitectura

The amazing conveyor belts system invading the ceiling, crossing and rotating when necessary.

Munich La Roca by Bailo+Rull ADD Arquitectura

The walls that multiply the shop to a blurring infinite… the traffic of boxes going up and down the warehouse… the traffic lights orchestrating all the movements… a sense of speed …

Munich La Roca by Bailo+Rull ADD Arquitectura

The election of materials was easy from the start: the intention was to recreate an industrial atmosphere using the products that the conveyor belt wholesaler offers, and making a reflecting environment that multiplies the belts to infinite.

Munich La Roca by Bailo+Rull ADD Arquitectura

The pavement galvanized steel All the furniture is also done with the conveyor belt rollers.

Munich La Roca by Bailo+Rull ADD Arquitectura

The project wants to fix the memory of a kid that once visited, with their parents, a shoe shop where a team of shoemakers hidden behind a wall made his first pair of Munich shoes.

Munich La Roca by Bailo+Rull ADD Arquitectura

They let them fall through a conveyor belt to the counter, like if they were ‘freshly baked’.

Munich La Roca by Bailo+Rull ADD Arquitectura

Project: Munich LaRoca
Site: La Roca Village

Autor:
BAILO RULL ADD+
Manuel Bailo Esteve + Rosa Rull Bertran
Project Leader: Javier Jiménez Iniesta
Photographer: Albert Marín

Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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See also:

.

Shoebox by
Sergio Mannino
Camper store
by TAF
Sneaker dept at Dover Street Market by Studio Toogood
| 5 comments

Posted on Wednesday, December 1st, 2010 at 9:29 am by . See our copyright policy. Before commenting, please read our comments policy.

  • Felix

    this is fantastic, easily the best shoe shop on dezeen

    "make it feel like there's a factory behind the doors" is a great concept executed well with the conveyor belts, and the peepholes are a nice feature that work with the main idea

    i think the brackets which hold the belts, and the heat-shrunk wallcoverings could be a little neater, but that's a minor problem

  • http://areyouanevilgenius.blogspot.com evilgenius

    Really cool, reminds me of the days watching Mr. Rogers Neighborhood, and he had that cool little trolley that traveled throughout all the diff scenes. Who hasn't ever fantasized about having something like that in their house?? Do the conveyer belts really work or does it just look like conveyer belts? In any case I love the space dynamic in the shop, it's very playful, and not overly slick.

  • wnwnn

    Very Cool.
    Looks like mini version of MAXXI Museum by Zaha Hadid.

  • dot

    does it move?? it looks likea theatre setif it doesn't have a fanctionits all an empty make belive ….

  • CapitalistPigButcher

    Reminds me of a sweatshop, no pun intended, do the shoe prices reflect the low labor cost used for fabrication.