Aesop at Merci by March Studio

| 7 comments

Aesop at Merci by March Studio

Melbourne practice March Studio have trapped 4500 cardboard boxes behind netting in this store for Australian skincare brand Aesop.

Aesop at Merci by March Studio

Located within Parisian concept store Merci, the installation uses the brand's own packaging in an undulating installation that rises up one wall and spreads across the ceiling.

Aesop at Merci by March Studio

See also: Aesop store in Singapore by March Studio.

Aesop at Merci by March Studio

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Aesop at Merci by March Studio

Photographs are by Louise Baquiast.

The following information is from Aesop:


merci is housing the Australian cosmetics brand Aesop for a spectacular installation in the Orangerie from 18th of December.

Aesop at Merci by March Studio

For merci, Aesop founder Dennis Paphitis challenged Australian architect Rodney Eggleston to imagine an original installation for the space. The project is emblematic of Eggleston's play on repetition and the elevation of everyday objects from commonplace to statement.

Aesop at Merci by March Studio

Rodney Eggleston, founder of March Studio, is an Australian architect of 29 years who lives and works in Melbourne. He began his career with Rem Koolhas and has worked in partnership with Aesop for 7 of the brand's signature stores, most recently Aesop Saint-Honoré, which opened in September at 256, rue Saint-Honoré, Paris.

Aesop at Merci by March Studio

The installation consists of 4500 cardboard shippers and 40m2 of netting.


See also:

.

Aesop store by
March Studio
Aesop Aoyama by Schemata Architecture Office Aesop store by
Studio Ilse
| 7 comments

Posted on Tuesday, January 4th, 2011 at 5:04 pm by Catherine Warmann. See our copyright policy. Before commenting, please read our comments policy.

  • Ryan

    Interesting, but more appropriate for a shipping company then skincare, in my opinion.

  • http://www.brgstudio.com enrico

    I agree, it is a great project but has really little to do with what they exhibit in the shop. A good idea that can be used in any other shop, like a suit that can fit to everyone.
    An hand made suit normally fits only the person it has been made for, but it fits better than any other.

  • Mike

    I'd be interested in hearing from the designer as to the relevance…

  • Tanya

    there is no relevance. that is obvious. it's supposed to be visually appealing – nothing more nothing less.

  • Jacqueline

    Perhaps from a distance, the display symbolizes skin itself…after all, there are layers to skin and its moisture is partially contained by hair, which in this case might be the netting used. Just a thought, but if you think of it this way, it has everything to do with skin, not to mention it IS visually appealing. =) Cheers!

  • IDforme

    fantastic use of texture, and totally relevant to skin care as a metaphor for the complexity of skin.

    Comments above come from the visionless.

  • JM

    Why does it have to be relevant to skin care? Most of the materials we use in interior design are not relevant to the purpose of the shops they are used in. It’s a really good idea and looks good, not to say that it’s not expensive.