Melbourne practice March Studio have trapped 4500 cardboard boxes behind netting in this store for Australian skincare brand Aesop.
Located within Parisian concept store Merci, the installation uses the brand's own packaging in an undulating installation that rises up one wall and spreads across the ceiling.
See also: Aesop store in Singapore by March Studio.
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Photographs are by Louise Baquiast.
The following information is from Aesop:
merci is housing the Australian cosmetics brand Aesop for a spectacular installation in the Orangerie from 18th of December.
For merci, Aesop founder Dennis Paphitis challenged Australian architect Rodney Eggleston to imagine an original installation for the space. The project is emblematic of Eggleston's play on repetition and the elevation of everyday objects from commonplace to statement.
Rodney Eggleston, founder of March Studio, is an Australian architect of 29 years who lives and works in Melbourne. He began his career with Rem Koolhas and has worked in partnership with Aesop for 7 of the brand's signature stores, most recently Aesop Saint-Honoré, which opened in September at 256, rue Saint-Honoré, Paris.
The installation consists of 4500 cardboard shippers and 40m2 of netting.
See also:
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| Aesop store by March Studio |
Aesop Aoyama by Schemata Architecture Office | Aesop store by Studio Ilse |
Interesting, but more appropriate for a shipping company then skincare, in my opinion.
I agree, it is a great project but has really little to do with what they exhibit in the shop. A good idea that can be used in any other shop, like a suit that can fit to everyone.
An hand made suit normally fits only the person it has been made for, but it fits better than any other.
I'd be interested in hearing from the designer as to the relevance…
there is no relevance. that is obvious. it's supposed to be visually appealing – nothing more nothing less.
Perhaps from a distance, the display symbolizes skin itself…after all, there are layers to skin and its moisture is partially contained by hair, which in this case might be the netting used. Just a thought, but if you think of it this way, it has everything to do with skin, not to mention it IS visually appealing. =) Cheers!
fantastic use of texture, and totally relevant to skin care as a metaphor for the complexity of skin.
Comments above come from the visionless.