Dezeen Magazine

Aesop store by Studioilse

Ilse Crawford of Studioilse has designed the first London outlet of Australian skincare brand Aesop.


The store, in Mayfair, features a restored Victorian interior with modern and antique interventions.


Here's some info from Studioilse:


“We do not subscribe to claims of anti-ageing, promises of youth and distorted ideals of beauty but offer plant-derived ingredients that
contribute to the positive treatment and maintenance of skin and hair.” - Dennis Paphitis, founder


The first London shop is located in a Victorian Grade II listed mansion block on Mount street in Mayfair.


Studioilse's design of the shop translates the Aesop values through a loving restoration of the historic fabric with modern and clean interventions; original parquet floors left raw with patination, fireplaces reinstated, tall ceilings exposed.


But at its heart sits one grand gesture, a large ceramic circular basin to emphasize the ritual of cleansing. A celebration time, place and quiet beauty.


Consultation service that includes detailed product usage explanations on skin and wellbeing products for men and women.


Design and creative direction: studioilse.

Opened May 08

91 Mount street, Mayfair, W1K 2SU