Crowd-sourcing design brand Made.com of London have launched these simple bikes with coloured wheel rims.
The designers at Made.com showcase their ideas on the website and ask visitors to vote for their favourites.
Only the winning designs are manufactured and those who voted can buy the resulting products at a discount for taking part in the process.
The bikes in the Neo Collection function as either single or fixed-gear cycles and are available in black and orange, white and blus or silver and black.
See also: Dezeen's top ten bikes.
Here's a bit more information from Made.com:
MADE.COM’s Latest Product Release: The Neo Bike Collection
MADE.COM, a company that offers quality designer products at factory prices, is proud to announce their latest product range, the Neo Bike Collection.
The Neo Single-Gear Bikes are sporty, contemporary bikes that can be used as single or fixed-gear. With a strong steel frame, they are both durable and lightweight. The range comprises the black frame with orange rims and white frame with blue rims, both £199, as well as the premium silver frame with black rims, £249.
This collection was chosen for its modern functionality and affordability. Bikes are also extremely popular in the current interior market and the Neo Collection will be at the forefront of a new generation of single-gear bikes. Another designer product with its price stripped bare.
Made.com cuts out the middlemen to drastically reduce the prices of designer furniture. It works by showcasing furniture designs on the website and asking people to vote for their favourites. The crowd-sourced designs go into production and the people who voted can go on to buy them at a discount as a thank you for their part in the selection process. Orders are then placed direct with a manufacturer for mass production in container quantities. Once completed, the orders are shipped to the UK and their progress is traceable in real time on the web site. The upside of this business model is no unsold inventory and no wastage as the factory only manufactures the exact number of items ordered.
Made.com is the brainchild of 28 year-old serial entrepreneur Ning Li who co-founded the firm with Julien Callede and Chloe Macintosh. Made.com has raised a 2.5M£ round in early 2010 with some successful European entrepreneurs such as Brent Hoberman and Michael Birch (through their VC fund PROfounders Capital), Marc Simoncini (owner of Meetic.com and match.com in Europe), John Hunt (the Seattle Coffee Company sold to Starbucks, Syzygy)
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