Milan 2011: Dezeen is supporting #milanuncut: an experimental, collaborative journalism project that aims to lift the lid on the design world to coincide with next week's Milan furniture fair.


#milanuncut wants designers, journalists, manufacturers to engage in an honest discussion about the industry and answer questions such as: Do designers get a raw deal from brands? Are royalty deals unfair? Is the design world a slave to the media? Who makes all the real money? Are there better ways for designers to do business? Has design lost its idealism?

#milanuncut began last week as a hashtag on Twitter; journalists including Kieran Long, Max Fraser, Justin McGuirk, Julie Taraska and Dezeen's Marcus Fairs started debating the kind of issues around design that rarely get spoken about; soon others including designers Yves Behar and Sebastian Bergne and many more joined in.


Since then London designers Zerofee have created a logo (actually two logos: a negative above and a positive below) that people can use when discussing #milanuncut online, print out and use as posters or stickers etc.

Dezeen is not the organiser of #milanuncut but we're happy to act as a channel to disseminate people's thoughts and questions.

Everyone can contribute to #milanuncut and follow the debate by:

* Using and following the #milanuncut Twitter hashtag

* Using the comments form at the bottom of this story

* Keeping an eye on our #milanuncut category, where we'll post updates and links

* Posting material on your own blogs, social media etc

* Email us stuff you want us to publish. Use #milanuncut in the subject line; we can't promise to publish everything sent in though

* Doing anything else you can think of!

We hope that after Milan, there'll be plenty of fresh material that everyone can use in their follow-up articles, reviews and post-Milan conversations.

Posted on Tuesday April 5th 2011 at 9:18 pm by . Copyright policy | Comments policy

  • Just got all caught into the milanuncut discussion and especially about the royalty system issue.

    In my view it goes much further and it poses many questions on how design and its contributions should be rewarded and controlled. Is it really paying for intellectual property the only way to leverage and reward the value of the design discipline? Is it only IP how the world should understand design value? How to quantify and get paid for other assets we designers bring into the equation, in a world that is not so much only about the great idea but also about its development and communication?

    Would love to hear comments out there on that. Looking forward to see how the discussion progresses!

  • milanuncut

    There is a milan uncut blog site open for further discussion on the topics raised. It is in beta, so please be patient, but feel free to ask further questions which will be added as and when, on the sites 'general' section or through the milan uncut hashtag on twitter.

  • Marco

    A train of thought:

    Design is applied art, hence the application has to pay for the art. In my view, neither blog-o-sphere nor the expo-o-shere are applications for design but promotion and news-media.

    When design becomes an instrument of branding, the image of design can be an application on itself, and one will only give permission to publish for a certain price.

  • The current system for design protection (both patents and design registration) must take account of the potential cost savings that the web can afford to them (online registration and establishment of priority. The current systems are outdated and must be radically overhauled.

    I wonder whether they are already irrelevant.