Twister by 42 Architects for Topshop


Twister by 42 architects for Topshop

London studio 42 architects have created an installation of spiralling black tubes for UK fashion retailer Topshop.

Twister by 42 architects for Topshop

The temporary installation in London, which was conceived and built in three weeks, was created to display garments from Topshop's autumn/winter 2011 collection to the press.

Twister by 42 architects for Topshop

Elsewhere white blocks provide seating and display shoes and accessories.

Twister by 42 architects for Topshop

Photography is by 42 Architects.

Twister by 42 architects for Topshop

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Twister by 42 architects for Topshop

The following information is from the architects:

Twister - Topshop Press Day Installation, London

4 2  a r c h i t e c t s

London 2010

Johan Berglund of London-based 42 architects have designed a spatial installation for Topshop's AW 11 press event in London, UK, working to an very tight timeframe of only three weeks from concept to completion.

Twister by 42 architects for Topshop

Twister proposes a spatial configuration built of swirls, swooshes, vortexes and eddys - manifested as a system of hand formed black PVC coated tubes onto which garments can be hung. Visitors are invited to follow the structure as it winds through the room, while encountering concentrations of displayed garments along the way. The black tube also acts to bind the various collections together into one thematic whole. Around the structure sits a second layer of smaller white structures; benches and tables that hold shoes, accessories and makeup displays, as well as acting as seats for visitors.

Twister by 42 architects for Topshop

Twister continues themes currently being in our studio. We take a great interest in the relationship between the body and space, with architecture acting as a mediator that can provoke and promote very specific types of uses and movement patterns.

  • eugmir

    could it have been done without being hung? self-supporting-spring-structure-surprise?

  • yeah

    Great! Simple idea and so effective.
    Love the movement.

  • The photographs look nice, and i must say I also like the overall concept/effect, but I feel like the enterior becomes a little bit caotic, there is a huge waste of material (as I see it looks like more than half of the tubes have no purpose), I can't understand the way this tube interact with the interior space and i must say I find disturbing all the wires coming from the ceiling and the rings to keep the clothes hangers in their place.
    I can imagine this shaking every time you put clothes on and off…

    Huge potential, poor realization.

    • johnsimpo

      'caotic', 'huge waste of material'? Mate, this is minimalist…what are you talking about? I think the idea is simple and effective a great composition of space.

      • The huge waste of material was about the percentage of the wire really used fot the clothes (i think less than 1/10).

        Why is this minimalist? only because it's black and white and because it's only one pipe going randomly (that's why caotic) around a room?

  • Morris

    I think isn't anything more then Yohji Yamamoto or Issey Myake Tokyo shops designed ten years ago..

  • clever and interesting; it becomes an interior design installation of sorts which makes the clothes into artwork and not clothing for sale. New spin on your product line…..Its does also remind me of the automated lines at the dry cleaner….. :)

  • I like it, but I'm not too crazy about the black color for the tubes —it makes them look heavier. Chrome instead?

  • the-Critic

    Amazing. You see so many of these stores that look great when empty and as soon as they are filled with clothes and products the design fails. But clearly this works. Top Marks to the architects, a great balance in design and function.

  • Le Carp

    AWESOME SPACE!!! The Spiral looks Great, industrial and organic!!!!