Twister by 42 architects for Topshop

Twister by 42 Architects for Topshop

London studio 42 architects have created an installation of spiralling black tubes for UK fashion retailer Topshop.

Twister by 42 architects for Topshop

The temporary installation in London, which was conceived and built in three weeks, was created to display garments from Topshop's autumn/winter 2011 collection to the press.

Twister by 42 architects for Topshop

Elsewhere white blocks provide seating and display shoes and accessories.

Twister by 42 architects for Topshop

Photography is by 42 Architects.

Twister by 42 architects for Topshop

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Twister by 42 architects for Topshop

The following information is from the architects:


Twister - Topshop Press Day Installation, London

4 2  a r c h i t e c t s

London 2010

Johan Berglund of London-based 42 architects have designed a spatial installation for Topshop's AW 11 press event in London, UK, working to an very tight timeframe of only three weeks from concept to completion.

Twister by 42 architects for Topshop

Twister proposes a spatial configuration built of swirls, swooshes, vortexes and eddys - manifested as a system of hand formed black PVC coated tubes onto which garments can be hung. Visitors are invited to follow the structure as it winds through the room, while encountering concentrations of displayed garments along the way. The black tube also acts to bind the various collections together into one thematic whole. Around the structure sits a second layer of smaller white structures; benches and tables that hold shoes, accessories and makeup displays, as well as acting as seats for visitors.

Twister by 42 architects for Topshop

Twister continues themes currently being in our studio. We take a great interest in the relationship between the body and space, with architecture acting as a mediator that can provoke and promote very specific types of uses and movement patterns.