Dri Dri at St Martins Lane by Elips Design

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Dri Dri at St Martins Lane by Elips Design

A pop-up Italian ice cream stall at St Martins Lane Hotel in London evokes the seaside with yellow beach huts and striped decking.

Dri Dri at St Martins Lane by Elips Design

Designed by architects Elips Design, the temporary shop serves gelato by UK company Dri Dri from a timber cart on wheels.

Dri Dri at St Martins Lane by Elips Design

Pink chairs provide seating in front of two-dimensional parasols that are printed on the walls.

Dri Dri at St Martins Lane by Elips Design

Coloured semi-circles decorate the glass facade of the shop, illustrating the different flavours of ice cream available.

Dri Dri at St Martins Lane by Elips Design

Other popular pop-up shops we've featured in the past include a fashion store with tights stretched across the walls, a bicycle shop for Tokyo Bike and our own Dezeen Watch Store pop-up in Covent Garden.

Dri Dri at St Martins Lane by Elips Design

Photography is by Carlo Carossio.

Here are some more details from Elips Design:


The Front Room of St Martins Lane’s hotel is a dynamic retail space. It has housed various creative collaborations with partners including The Convenience Store (fashion boutique), Wallpaper (photography exhibition), Angela Hill (vintage books), The Design Museum (film screening) and Nowness (video installation).

Dri Dri at St Martins Lane by Elips Design

This time it will be converted by ELIPS DESIGN into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI.

Dri Dri at St Martins Lane by Elips Design

The beach cabins are thought in the way to divide the space and create a back of the house for storage.

Dri Dri at St Martins Lane by Elips Design

The sun umbrella are wall stickers to create more perspective in a bi dimensional space.

  • marsipan

    I already saw this concept at the ice cream shop in Bangkoks Art Centre… And that was in 2008 or 2009… Coincidence? I hope so….

  • marsipan

    http://cravingsandwanderlust.blogspot.com/2010/08
    For pic of IceDea… the original pop up ice cream store….

    • Samuel

      What is the relation between the two? Partly that they both are pop up? Like to say ooo I saw already a restaurant in my life before :D