Beaugrenelle Shopping Mall
by Agence Search

| 17 comments

Beaugrenelle Shopping Mall by Agence Search

French architects Agence Search have won a competition to design a Paris shopping mall with proposals involving giant elliptical lattices.

Beaugrenelle Shopping Mall by Agence Search

The five-storey-high, egg-shaped structures will define two atriums located at opposite ends of the shopping centre.

Beaugrenelle Shopping Mall by Agence Search

Escalators and footbridges will pierce holes through the suspended structures.

Beaugrenelle Shopping Mall by Agence Search

The architects drew inspiration for the project from the conceptual cenotaph that architect Étienne-Louis Boullée designed for scientist Isaac Newton over 200 years ago.

Beaugrenelle Shopping Mall by Agence Search

Another shopping centre we've featured in recent months features a rippled stone facade - see it here.

Here's some more text from Agence Search:


Agence Search Win the restricted competition for the interior design of the future New Beaugrenelle Shopping Mall

In today’s increasingly competitive environment, the architecture of shopping malls has come to play a fundamental role in their commercial success. Architecture can distinguish the shopping environment to create a sense of specificity, of differentiation. Space can become a brand. The New Beaugrenelle Shopping Mall program set the stakes to develop an existing space by transforming two atriums into a site with “Wow Effect.”

Beaugrenelle Shopping Mall by Agence Search

Atrium entrance sequence

The entrance sequence is spectacular. The visitor is taken in by the volume, by a spatial configuration that is at once singular and majestic. The lattice work structure that inhabits the central volume is visible from the building’s façade. It attracts the shopper, and once inside draws his or her eyes up to the light and shops above, and down to the event space below. The visitor’s first perception goes beyond the scale of the building, to encompass its referential universe, its status, and its identity.

Beaugrenelle Shopping Mall by Agence Search

Lattice

The lattice work structure materializes an envelope that defines the central space, and transforms it into an inhabited volume. It enables the interior design to refrain from modifying the existing architecture, while all the while entering into a dialogue with it on a large scale. The wooden lattice invokes warmth, sobriety and elegance.

Beaugrenelle Shopping Mall by Agence Search

E-commerce

The interiors project for the New Beaugrenelle Shopping Mall takes into account the transformations affecting our contemporary shopping experience. Facing the development of e-commerce, the shopping mall must affirm its singularity and specificity to maintain and improve its dynamic status. According to the “fun shopping” movement, we know that stores today must seduce buyers by transforming their commercial space into zones of conviviality and entertainment. The addition of footbridges that pierce the lattice structure and span the atrium creates novel spaces where multimedia and other recreational programs can develop.

Beaugrenelle Shopping Mall by Agence Search

« Wow Effect »

The two atriums of the Beaugrennelle shopping mall create a “Wow Effect.” In keeping with the client’s desires, they constitute an extraordinary spatial experience. Surprised and seduced by these singular architectural objects, the visitor is transported, becoming one with the volume.

  • http://www.facebook.com/profile.php?id=100001404031982 Daniel Mikolajcak

    it is sort of killing the function of atrium to bring daylight inside the building, that is even quite obvious on the 3rd picture, having this lattice shadow in your face all the time.. also not sure about it. would work better as temporary instalation

    • cubert

      Do not worry about the shadows, Paris has been known since the Impressionists, for his changing light.

  • Kle

    Is very difficult to judge on a design when you disagree with the purpose itself. I stand against shopping malls, but that's a topic that would be better discussed in another place. Talking about form, I find the oval lattices a bit predictable, and visually disturbing as they create the feeling of being trapped inside a fishing net. I don't know if this feeling is related to any concept. Maybe a little more elegance would improve the appearance.

  • Laura Skeeters

    So much like the Hermes store…Copycats?

    • carsten

      The Hermes shapes are very refined and do create spaces, this forms here actually destroy a space.

  • mlim
  • Steef

    Very claustrophobic.

  • mihaela

    so much like Hermes in Paris, so true !

  • samuel

    How can you present something without showing us the exterior?

  • francois

    A lot of verbosity in this design statement. Let's put the text aside a "try" to relate to the visuals:
    a flatten sphere (lack of space? – shortcutting the concept?)
    no relation to the surroundings (the distorted sphere as a atruim "gap" filler)
    what will be the relation with the supposed glazed roof (timber structure too? – same lattice type?)

    Actually, this looks just cheap and butched. I might be influenced by my past with Beaugrenelle. I lived 30 years very close by. A shopping mall was built there in the 70's. Nothing great but full of local shops and not brand. It had managed to create a micro-environment within the large concreted parisian Front de Seine.

    The place has been flattened down five years ago to give place to Zara, Gap and else.

    Have a look at the full proposal and cry:
    http://www.beaugrenelle-paris.com

    Francois

  • happy

    one of the best shopping malls interiors.. thanks. to the commentators: u ever had to face shopping mall clients? u know how difficult it is to make anything fancy??? i suggest u all shut up think about it for 5 mins. and congratulate, lets hope future mall clients learn from spatial effects and encourage bettter design.

    PS how fucking grate to stand in the middle of a hollow sphere. good luck!

    • Reinhard04

      obviously u r not an architect.. we are not supposed to be an investors whore..

  • dezy

    example how to waste wood, money and make people feel trapped….

  • xtiaan

    I want to like it, but in its particular context ( a shopping mall, an already claustrophobic place) I dont

  • Lee

    As a funiture the lattices would work better not as a giant structure in the core. We can imagine a lot more of opportunities in Hermes case than this design.

  • http://www.teletienda24.es Teletienda

    How can you present something without showing us the exterior

  • Amir

    The lattice is not elaborated to what it called context … it doesn't represent any function in context … actually you can eliminate it, without specific changes in whole construction and function. All definition which author attempting to illustrate is kind of label to what it isn't expressed.