Louis Vuitton & Kusama
concept store at Selfridges

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Fashion brand Louis Vuitton has collaborated with Japanese artist Yayoi Kusama to create a collection of garments featuring Kusama's obsessional polka dot patterns for a concept store at Selfridges department store in London (+ slideshow).

Louis Vuitton and Kusama concept store at Selfridges

Well known for her repeating spot patterns, painter, poet and performer Kusama has lived voluntarily in a psychiatric institution since 1977 after battling with her obsessions from a young age.

Louis Vuitton and Kusama concept store at Selfridges

Following Louis Vuitton's sponsorship of Kusama's Tate exhibition earlier this year and inspired by her repetitive designs, the brand has created materials, bags and shoes covered in bright red, yellow and black polka dots.

Louis Vuitton and Kusama concept store at Selfridges

The concept store is also immersed in polka dots: perforated giant lamps hang over display tables while walls, floors and display cabinets are covered in an infinity of bright dots in various sizes.

Louis Vuitton and Kusama concept store at Selfridges

The collection includes a plastic trench coat that makes the wearer appear as though they're painted with spots, an idea Kusama explored in her early works.

Louis Vuitton and Kusama concept store at Selfridges

Twenty four Selfridges display windows have been dedicated to the Vuitton & Kusama Collection and inside visitors are instructed to follow the red dots along the shop floor leading to the store and a life size, polka dot-clad model of Kusama herself.

Louis Vuitton and Kusama concept store at Selfridges

Louis Vuitton & Kusama concept store at Selfridges London will remain open until 1 October.

Louis Vuitton and Kusama concept store at Selfridges

  • JJK

    Designed by a sea urchin, many millions of years ago.

  • http://www.cozydays.com/ Cozydays

    I love the polka dot concept and the color scheme chosen. Also the implementation of hierarchical elements such as the chandelier, truly adds a futuristic feeling to the interior space.

  • marijke

    The red dot pattern is exactly the same as the one used by Iittala last Christmas.

  • Nona

    A little bit of optical illusion in space… aaah!

  • Concerned Citizen

    Looks like something designed to appeal to the third world.

  • http://www.rstoutdoor.com/ Jeff

    I’m a little concerned with what is deemed fashionable nowadays.

  • Julie G

    I, too, immediately drew the parallels between the interior and the forms and colours of sea urchins, which provide perfect motifs for obsessives. What a room! Love it, and love Louis Vuitton and Selfridges for embracing unbridled creative vision. I like the clothes, as well. Dot prints have waxed and waned in popularity throughout the last couple of centuries of fashion every decade. They will always resonate.