Jon Emmony designs "Europe's largest AR experience" for Selfridges
Jon Emmony has installed a five-storey augmented reality experience, called Digital Falls, in the atrium of Selfridges department store in London. More
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Alex Cochrane Architects overhauls Selfridges offices to encourage collaboration
Staff don't have designated desks inside the offices of luxury department store Selfridges, which Alex Cochrane Architects has completed with open-plan workrooms and communal seating. More
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Djao-Rakitine creates monolithic street furniture for London's Selfridges
Landscape architecture practice Djao-Rakitine has erected a monolithic marble drinking water fountain and bench outside London's Selfridges department store. More
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David Chipperfield Architects completes "grand new entrance" to Selfridges
British architect David Chipperfield has unveiled a new eastern entrance to Selfridges department store, in central London. More
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Beanz Meanz Heinz slogan celebrates 50th anniversary with limited-edition cans
Heinz has partnered with Selfridges to mark the 50th anniversary of its famous baked-bean slogan by updating its iconic packaging with limited-edition labels. More
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Neri&Hu combines Japanese and Californian design for Selfridges' Body Studio
Chinese studio Neri&Hu has designed the biggest-ever retail department at London department store Selfridges, dedicated to women's underwear, sleepwear and sportswear (+ slideshow). More
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The Unseen's Air fashion accessories change colour in different climates
Experimental fashion studio The Unseen has produced a range of accessories that alter in response to environmental changes using inks developed from its colour-shifting wearable sculptures. More
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Tom Dixon launches Multiplex pop-up department store in disused London hotel
London Design Festival 2015: British designer Tom Dixon has partnered with Selfridges to open a multi-sensory temporary department store at the Old Selfridges Hotel in London (+ slideshow). More
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Selfridges hosts Water Bar for marine plastic exhibition Project Ocean
Italian studio Arabeschi di Latte and curator Jane Withers have installed a bar at London's Selfridges that invites visitors to "imagine life without the plastic water bottle" as part of an exhibition about ocean plastic (+ slideshow). More
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Faye Toogood designs gender-neutral retail spaces for London's Selfridges
London department store Selfridges has opened concept retail spaces free from gender directives, created by designer Faye Toogood (+ slideshow). More
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David Chipperfield to overhaul London's Selfridges department store
News: department store Selfridges has appointed British architect David Chipperfield to redesign the east side of its flagship store on London's Oxford Street. More
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Selfridges' Fragrance Lab attempts to distill your character into a scent
An immersive experience by Campaign and The Future Laboratory that takes visitors on a journey to find a scent that matches their personality opens this week at London department store Selfridges (+ slideshow).
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Former Selfridges hotel converted into Britain's largest indoor skatepark
Selfridges has collaborated with mobile phone company HTC to create a temporary 1,700 square metre skatepark replete with ramps, rails, benches and banks, in the middle of London's West End. More
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Dominic Wilcox's absurd inventions displayed in Selfridges' window
The window of London department store Selfridges has been dressed with a selection of new inventions by British designer Dominic Wilcox, including a reverse listening device and binoculars for viewing the future (+ slideshow). More
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OMA's Imaginarium hosts lectures in Selfridges' basement
An events space designed by Rem Koolhaas' OMA has opened in the basement of London department store Selfridges, featuring a circular amphitheatre, vivid green columns and a stripy monochrome floor (+ slideshow). More
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Augmented reality demonstration at Dezeen's Imagine Shop for Selfridges
This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. More
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"Immersive virtual world" by Gareth Pugh and Inition installed at Selfridges
Visitors to London department store Selfridges can take a virtual reality tour created by technology company Inition inside a helmet by fashion designer Gareth Pugh (+ slideshow). More
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OMA's temporary auditorium at Selfridges features mirrored walls and an Op Art floor
Architecture firm OMA has designed a temporary auditorium for the basement of London department store Selfridges (+ slideshow). More
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Dezeen's Imagine Shop at Selfridges features augmented-reality watch store and Zaha yacht
Dezeen has teamed up with London department store Selfridges to present a futuristic concept store, featuring an augmented-reality watch store and a walkaround digital model of Zaha Hadid’s £300 million superyacht (+ slideshow). More
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The Silence Room at Selfridges by Alex Cochrane Architects
Alex Cochrane Architects has created a space for shoppers at London department store Selfridges to find peace and quiet amid the bustling emporium (+ slideshow). More
