Jon Emmony designs "Europe's largest AR experience" for Selfridges
Jon Emmony has installed a five-storey augmented reality experience, called Digital Falls, in the atrium of Selfridges department store in London. More
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Alex Cochrane Architects overhauls Selfridges offices to encourage collaboration
Staff don't have designated desks inside the offices of luxury department store Selfridges, which Alex Cochrane Architects has completed with open-plan workrooms and communal seating. More
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Djao-Rakitine creates monolithic street furniture for London's Selfridges
Landscape architecture practice Djao-Rakitine has erected a monolithic marble drinking water fountain and bench outside London's Selfridges department store. More
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David Chipperfield Architects completes "grand new entrance" to Selfridges
British architect David Chipperfield has unveiled a new eastern entrance to Selfridges department store, in central London. More
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Beanz Meanz Heinz slogan celebrates 50th anniversary with limited-edition cans
Heinz has partnered with Selfridges to mark the 50th anniversary of its famous baked-bean slogan by updating its iconic packaging with limited-edition labels. More
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Neri&Hu combines Japanese and Californian design for Selfridges' Body Studio
Chinese studio Neri&Hu has designed the biggest-ever retail department at London department store Selfridges, dedicated to women's underwear, sleepwear and sportswear (+ slideshow). More
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The Unseen's Air fashion accessories change colour in different climates
Experimental fashion studio The Unseen has produced a range of accessories that alter in response to environmental changes using inks developed from its colour-shifting wearable sculptures. More
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Tom Dixon launches Multiplex pop-up department store in disused London hotel
London Design Festival 2015: British designer Tom Dixon has partnered with Selfridges to open a multi-sensory temporary department store at the Old Selfridges Hotel in London (+ slideshow). More
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Selfridges hosts Water Bar for marine plastic exhibition Project Ocean
Italian studio Arabeschi di Latte and curator Jane Withers have installed a bar at London's Selfridges that invites visitors to "imagine life without the plastic water bottle" as part of an exhibition about ocean plastic (+ slideshow). More
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Faye Toogood designs gender-neutral retail spaces for London's Selfridges
London department store Selfridges has opened concept retail spaces free from gender directives, created by designer Faye Toogood (+ slideshow). More
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David Chipperfield to overhaul London's Selfridges department store
News: department store Selfridges has appointed British architect David Chipperfield to redesign the east side of its flagship store on London's Oxford Street. More
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Selfridges' Fragrance Lab attempts to distill your character into a scent
An immersive experience by Campaign and The Future Laboratory that takes visitors on a journey to find a scent that matches their personality opens this week at London department store Selfridges (+ slideshow).
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Former Selfridges hotel converted into Britain's largest indoor skatepark
Selfridges has collaborated with mobile phone company HTC to create a temporary 1,700 square metre skatepark replete with ramps, rails, benches and banks, in the middle of London's West End. More
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Dominic Wilcox's absurd inventions displayed in Selfridges' window
The window of London department store Selfridges has been dressed with a selection of new inventions by British designer Dominic Wilcox, including a reverse listening device and binoculars for viewing the future (+ slideshow). More
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OMA's Imaginarium hosts lectures in Selfridges' basement
An events space designed by Rem Koolhaas' OMA has opened in the basement of London department store Selfridges, featuring a circular amphitheatre, vivid green columns and a stripy monochrome floor (+ slideshow). More
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Augmented reality demonstration at Dezeen's Imagine Shop for Selfridges
This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. More
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"Immersive virtual world" by Gareth Pugh and Inition installed at Selfridges
Visitors to London department store Selfridges can take a virtual reality tour created by technology company Inition inside a helmet by fashion designer Gareth Pugh (+ slideshow). More
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OMA's temporary auditorium at Selfridges features mirrored walls and an Op Art floor
Architecture firm OMA has designed a temporary auditorium for the basement of London department store Selfridges (+ slideshow). More
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The Silence Room at Selfridges by Alex Cochrane Architects
Alex Cochrane Architects has created a space for shoppers at London department store Selfridges to find peace and quiet amid the bustling emporium (+ slideshow). More
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No Noise de-branded design at Selfridges
Famous brands including Heinz, Marmite and Levi's have produced limited editions of their products with no brand names on the packaging for London department store Selfridges. More
