In the last movie about our Seven Designers for Seven Dials installations, designer Paul Cocksedge demonstrates how calling a neon phone number suspended in the air generates a guaranteed smile.
"What I'm inviting Londoners to do is to phone [the number] and as soon as it rings it begins to flash and you are in direct contact with the piece," says Cocksedge.
While the installation was in place during last year's London Design Festival, anyone could dial the number and the voice of actress Joanna Lumley would answer, inviting the caller to text "smile" to the five digit number that appeared from the original.
She explained that texting gives one pound to children's charity Barnardo's. The donation triggers a neon smile that fills the street.
Dezeen commissioned seven young designers to create seven installations to hang above the streets of Covent Garden during last year's London Design Festival, and Cocksedge's installation was located on Mercer Street.
This is the final movie in our series about Seven Designers for Seven Dials in which each designers describes their installation - see them all here.
Photography is by Mark Cocksedge.
- "I wanted to design a simple watch with …an interesting surprise" - Marcel Wanders
- Pal stool by Hallgeir Homstvedt for One …Nordic
- Copper Lamp 10kg by Tobias Sieber and Sa…muel Treindl
- Shifting Vase by Isolation Unit
- Flame Lamps by Gitta Gschwendtner
- Farmiloe Building at Clerkenwell Design …Week
- Cloud Lamps by Yu Jordy Fu
- Strange Symphony by Philipp Weber
- Bottle Humidifier by Cloud and Co
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