"Kitchen design should be less
masculine" - Patricia Urquiola

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In this previously unpublished movie filmed by Dezeen, Spanish designer Patricia Urquiola explains why she rejected the "very masculine" style of kitchen showrooms to design a retail space for kitchen appliance brand Scholtès.

Patricia Urquiola

Kitchen showrooms tend to be built to a "monumental" scale and dominated by heavy marble and stone, says Urquiola, who wanted instead to create a "convivial" space for Scholtès.

"Normally these kind of companies introduce the appliances inside a fake kitchen, and I disagree with that," says Urquiola, who divided the space into a showroom upstairs and a more informal space downstairs, which hosts a programme of cookery classes and parties. "I like that they can go to a showroom that has a kind of life, that can perform, but is a place where the items are related."

"We have to have more adaptable things," she continues. "Our apartments are not going to grow, and there are going to be a lot of people moving to the city. In the city, the problem is always the space.

"I don't think big. For me it's not a monumental place, it's a place where you can be together in some way," she concludes.

The showroom opened in October 2011 but was closed a few weeks later when Scholtès decided to pull out of the UK market. Urquiola's interior in still in place, now used as the Hotpoint Design Centre.

Dezeen previously teamed up with Scholtès to report on the cross-pollination between the worlds of food and design, filming a series of movies with designers including Philippe Starck, Gitta Gschwendtner and Kiki van Eijk.

Other designs by Urquiola we've featured recently include a collection of ice cream-coloured poufs and rugs and a quilted leaf-patterned sofa – see all designs by Patricia Urquiola.

  • Women

    Put a bird on it!

  • robert

    Huh? A five minute film that can be completely summarised in five seconds: “I don’t think kitchens should be marble, and their size is wrong. They should be convivial, look at my design”.

  • http://www.dailygrail.com Red Pill Junkie

    The problem is that a lot of high-end kitchens are designed by professionals who don't really like to cook.

    And even the clients just want the biggest & most expensive kitchen just so they can brag about it with their friends, and THEN the service maids will be the only ones actually using the kitchen ;)

  • http://www.trendoffice.blogspot.com Trendoffice

    Great. I like her ideas, as usual, but I see a contradiction between what she says about easy cleaning for example, and the way their space is constructed. All those corners and small areas cannot be easily cleaned, although interesting.

  • Mario

    “Kitchen design should be less masculine.” Fine, fine. Carry on. Jolly good.

  • JayCee

    If you are paying the kind of money that these kinds of kitchens demand, you can have pretty much whever you like: masculine, feminine, transgender, confused, curious, or just plain gay.

  • Concerned Citizen

    “Kitchen design should be less masculine.” Why? How is it masculine?