"Kitchen design should be less
masculine" - Patricia Urquiola


In this previously unpublished movie filmed by Dezeen, Spanish designer Patricia Urquiola explains why she rejected the "very masculine" style of kitchen showrooms to design a retail space for kitchen appliance brand Scholtès.

Patricia Urquiola

Kitchen showrooms tend to be built to a "monumental" scale and dominated by heavy marble and stone, says Urquiola, who wanted instead to create a "convivial" space for Scholtès.

"Normally these kind of companies introduce the appliances inside a fake kitchen, and I disagree with that," says Urquiola, who divided the space into a showroom upstairs and a more informal space downstairs, which hosts a programme of cookery classes and parties. "I like that they can go to a showroom that has a kind of life, that can perform, but is a place where the items are related."

"We have to have more adaptable things," she continues. "Our apartments are not going to grow, and there are going to be a lot of people moving to the city. In the city, the problem is always the space.

"I don't think big. For me it's not a monumental place, it's a place where you can be together in some way," she concludes.

The showroom opened in October 2011 but was closed a few weeks later when Scholtès decided to pull out of the UK market. Urquiola's interior in still in place, now used as the Hotpoint Design Centre.

Dezeen previously teamed up with Scholtès to report on the cross-pollination between the worlds of food and design, filming a series of movies with designers including Philippe Starck, Gitta Gschwendtner and Kiki van Eijk.

Other designs by Urquiola we've featured recently include a collection of ice cream-coloured poufs and rugs and a quilted leaf-patterned sofa – see all designs by Patricia Urquiola.

  • Women

    Put a bird on it!

  • robert

    Huh? A five minute film that can be completely summarised in five seconds: “I don’t think kitchens should be marble, and their size is wrong. They should be convivial, look at my design”.

  • The problem is that a lot of high-end kitchens are designed by professionals who don't really like to cook.

    And even the clients just want the biggest & most expensive kitchen just so they can brag about it with their friends, and THEN the service maids will be the only ones actually using the kitchen ;)

  • Great. I like her ideas, as usual, but I see a contradiction between what she says about easy cleaning for example, and the way their space is constructed. All those corners and small areas cannot be easily cleaned, although interesting.

  • Mario

    “Kitchen design should be less masculine.” Fine, fine. Carry on. Jolly good.

  • JayCee

    If you are paying the kind of money that these kinds of kitchens demand, you can have pretty much whever you like: masculine, feminine, transgender, confused, curious, or just plain gay.

  • Concerned Citizen

    “Kitchen design should be less masculine.” Why? How is it masculine?

  • marmite

    Wow. A lot of testosterone flying around here. I’ve been a designer for 30 years and in my experience they are designed by men, most of whom are strangers to the kitchen.

    • Businessgypsy

      I cook every day and love to experiment. My kitchen is designed to be a machine for cooking, and to cause me delight. Your 30 years of experience and its associated prejudice would be a severe hindrance to serving clients like me, as would the misandrist attitude of the author. How about treating clients as the individuals they are, not as gender stereotypes you’ve assumed?

      • marmite

        Believe me, I will design whatever a client wants and I have no prejudices. I am used to egotists so you would be no problem.

        However this discussion is not about YOU, it’s a much bigger issue. The majority of people want a good functioning kitchen. It’s fine if you have the money to have it made for you but a lot of people do not , particularly those with families. Women are far more practical than men (and I have to pull my 30 years with you over this) they can spot a ridiculous idea when often men cannot. So considering that far more women use the kitchen than men, why are men designing them …thats all we are saying.