Milan 2013: tracking along conveyer belts at MOST in Milan, British designer Tom Dixon's collection for Adidas includes garments that convert into luggage and camping equipment (+ slideshow).
Named The Capsule, Dixon's range for the sports brand includes parkas that transform into sleeping bags and hooded tops that zip into small pouches.
The designer has also created a set of overalls that can be deconstructed with zips and poppers to form a long coat, a cropped jacket, trousers, a skirt or shorts.
Backpacks unfold to form wardrobes packed with enough clothes and accessories for a weekend away.
Hung individually or displayed against tarpaulins, items rotate continuously along rails, while others are laid out on camp beds.
The exhibition is housed in a former railway station, so sounds of steam trains and industrial activity are played around the space and smoke is pumped out into the air.
The lightweight waterproofs and outdoor apparel are coloured in shades of blue, yellow, grey and green, and will be available in Adidas stores from mid November.
Dixon has also launched a collection of champagne buckets and faceted furniture inspired by gemstones at MOST, an exhibition venue he founded in 2012 at the Museum of Science and Technology on Via Olona.
Here's the press release from Adidas:
Adidas by Tom Dixon unveiled at MOST during Milan’s Salone del Mobile
Mobility, modularity, and a dynamic, 21st-century life are the core concepts at the heart of a new collaboration between Adidas and the renowned British industrial designer Tom Dixon.
Debuting this month at MOST in an experimental factory installation, created by Design Research Studio and set in an immense environment of a reconstructed 19th Century railway station, the resulting collection runs the gamut from convertible travel bags and luggage to sleek sportswear and apparel.
The adidas by Tom Dixon collection uniquely reflects both Adidas’ forward-thinking technologies and Dixon’s inventive style.
The teaming up of Tom Dixon and Adidas is an opportunity for grand exploration into the sport’s world expertise in performance, matched with British ingenuity, both representing unique craftsmanship and innovation.
Known for his radical and highly influential selvage aesthetic, Dixon has since the 1980s championed a return to honest materials and British craftsmanship.
In the first instalment of his two-year partnership with Adidas, this singular sensibility is expressed in padded parkas that convert to sleeping bags, ‘ultralite’ hoodies that can be zipped into small pouches during travel, and a spectacular modular five-in-one overall design that converts to a coat, jacket, pant, skirt, or short.
Accessories also work double and triple duty as duffle bags convert to suitcases and garment bags to backpacks. The innovative collection offers an exciting glimpse at the future of sport style.
Apparel is priced from €110 to €1300, while footwear ranges from €170 to €270 and accessories from €220 to €350. Adidas by Tom Dixon will be available in stores worldwide from mid November 2013.