British design brand Tom Dixon has named Henry Jones, formerly the managing director of Danish brand Hay, as its new CEO.

The appointment of Jones, who was also senior vice president at Hay's parent company MillerKnoll, marks a "pivotal moment for Tom Dixon", the brand said.

"Henry is an industry leader and I'm delighted to welcome him to the hyper-mobile world of Tom Dixon," founder and creative director Tom Dixon said.

"Even after 20 years, we still feel like the industry upstart, brimming with ideas and opportunity," he added.

"Henry's proven commercial leadership, along with a deep knowledge of our industry and a global network, is just what we have been seeking for the next chapter of our story."

Before working at Hay, Jones had been the European president and CEO of textile manufacturer Himatsingka and also held the role of global sales and marketing director at British brand Designers Guild.

"After several years leading internationally based companies in our field, I'm thrilled to be back home in London and taking the reins of this truly innovative British brand," said Jones.

"I have long admired Tom Dixon, the range of extraordinary products, and look forward to working with the dedicated team and being part of the unique culture," he added.

"Coupled with a globally recognised and respected brand, we possess an enticing platform to pursue our aspirations."

The hire was backed by Tom Dixon owners Neo Investment Partners, which acquired the brand in 2015.

"NEO Investment Partners takes immense pride at building iconic brands internationally," founder and managing partner of NEO Investment Partners David Belhassen said.

"Tom Dixon's appointment of Henry Jones as CEO aligns perfectly with our ethos of fostering excellence."

Dixon recently spoke about radical sustainable living on Dezeen's Climate Salon podcast together with SketchUp, and his Design Research Studio was chosen to furnish two penthouses in Herzog & de Meuron's One Park Drive skyscraper in Canary Wharf.