South Korean studio VOID planning used handmade paper and gravel to create the appearance of a misty landscape for this exhibition stand at a craft fair in Seoul (+ slideshow).
The stand, for hand-crafted furniture and products brand Onn, comprised a room with walls made from traditional Hanji paper, stained to create a natural gradient from dark to light.
VOID planning added narrow openings at each end to allow visitors to walk though the space over a gravel pathway that spanned the interior.
Furniture was positioned at the edges over a dark mirrored surface reminiscent of water.
"Walking along inside of the exhibition space reminds of taking a walk on a wet foggy lakeside in the morning," say the architects.
Smaller items were presented on a raw timber shelving unit that formed an obstacle across the pathway.
Photography is by the architects.
Read on for more details from VOID planning:
2012 Craft Trend Fair [Onn] by VOID planning
The Onn booth of '2012 Craft Trend Fair Seoul' shows the direction successfully under the title of 'Beob Go Chang Shin' (which means create new one based on the old one).
Onn is a brand of masterpiece which is carefully classified and selected under the present standard of values and tastes of Millenary Jeonju culture. These premium handcrafted products are well blended traditions with modern designs by cultural asset masters. Materials and colours, products of Onn are inspired by nature and it lights up the traditional peculiarity.
The exhibition booth was constructed to remind a scene of nature as Onn desired, and the space becomes an art piece itself harmonised with the products by Onn. Walking along inside of the exhibition space reminds of taking a walk on a wet foggy lakeside in the morning. Gradation effect of Muk on Hanji which is traditional colour and paper of Jeonju stands becoming the wall and gravels are spread on the floor. All of these extraordinary scenes of nature reflected through the black-mirrored pathway on the floor. This collaboration seemed like watching an epic oriental painting as it was.
Design: VOID planning
Design Director: Shin-Jae Kang, Hee-Young Choi
Art Director: Woong Chul Choi
Location: COEX, 135-731 Samsung-dong, Gangnam-gu, Seoul
Floor area: 90m2